Strategic Plan for International Enrollment Management at MSSU
MSSU's international enrollment management strategic plan aims to support institutional objectives by increasing enrollment diversity, establishing a global presence, and enhancing marketing strategies. The plan focuses on streamlining admissions processes, fostering international partnerships, and setting goals for student growth over the next five years. A dedicated team of professionals leads the implementation of the plan, emphasizing collaboration and continuous improvement.
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INTERNATIONAL ENROLLMENT MANAGEMENT STRATEGIC PLAN
INTERNATIONAL ADMISSIONS STRIVES TO: Support MSSU objectives to increase enrollment and diversity Establish a stronger global presence for MSSU through memberships, special programs and recruitment travel Develop an integrated marketing and communication strategy Streamline admissions processing and reporting
FALL 2010 TOTAL INTERNATIONAL ENROLLMENT BY COUNTRY International Students represent 2% of total population 120 students represented in chart from 35 countries
LARGEST INTERNATIONAL STUDENT POPULATIONS FALL 2010 Canada, 3Finland, 3 China, 13 Nepal, 3 Pakistan, 3 Venezuela, 3 Brazil, 4 British Virgin Islands, 12 France, 4 Nigeria, 4 Saudi Arabia, 11 Haiti, 8 Japan, 10 Germany, 10
TYPE OF NEW INTNL STUDENT FALL 2010 Transfer, 12 Bilat, 19 READMIT, 2 ISEP, 4 IEP, 10 FFR, 13
FALL 2010 NEW INTERNATIONAL STUDENT SOURCES Exchange Program Sources 27% came from Exchange programs 27% 73% came from non- Exchange programs Non- Exchange Sources 73%
GOAL To increase the number of academically qualified and financially-sound international students at MSSU by 5% each year for the next 5 years. 2010 2011 2012 2013 2014 International Students 120 126 132 139 146
SWOT TEAM MEMBERS Chad Stebbins- International Institute of Studies Josh Doak- Housing Kim Kester and Bill Trudeau- Intensive English Program Stephanie Goad- International Student Services Nancy Rainey- Business Office Tina Miller- Registrar Rod Surber- Marketing and Public Relations Elke Howe- Faculty/ Staff/ Process Improvement Cathleen Garrison- International Recruitment and Admissions
CHALLENGES IDENTIFIED Increased competition from other public and private universities Transcript evaluation by third party slows admission process down by at least 3 weeks costs applicant extra Limited scholarships available for international students Limited staffing, budget and travel ability in light of 192 countries Limited on-campus housing available
MARKETS Grow Develop Explore
GROW EXISTING SOURCES GROW strong International Student Presence from Saudi Arabia - SACM China - ICEC BVI - H Lavity Stoutt CC Partnership with Crowder CC International Students
DEVELOP US COMMUNITY COLLEGES AND HIGH SCHOOLS - INDIA, KOREA, JAPAN, TAIWAN Local Opportunities NWACC AND CCC have International Student populations already here Rising High School International Student population in Four-State Area partner with advisors Develop Graduate Study awareness for International Students International Opportunities Develop Regional Representative in India through USIEF association (India is the second leading place of origin in the State of Missouri ) Work with Dept. of Economic Development in Japan KOSA Membership Korean Overseas Study Association (Ranked 3rd MO) Develop a Regional Representative in Taiwan through Consultant Agreement (Ranked 5th in MO) Source: IIE Open Doors, 2010
EXPLORE PARTNERSHIP WITH COTTEY COLLEGE VIETNAM, TURKEY, BRAZIL, CANADA Local Cottey College in Nevada, MO all women s two-year college with significant International student population. International Vietnamese contacts in Carthage with relatives still in Vietnam Turkey work through contact at Education USA, Study Missouri and OACAC Brazil Study Missouri affiliation and Brazilian alumni should break open opportunities Canadian two-year schools possible arrangement like BVI school easy access In the 2009-2010 academic year, Vietnam, Turkey, Brazil and Canada were in the top 15 places of origin for all International students in US. Source: Open Doors 2010 Fast Facts
NEW OR IMPROVED PROGRAMMING Enhance the IEP program through clearer benchmarks, better communication with faculty on abilities of each student, better class environment NO central air! Create an American Mentor program pairing an American with an IEP student for conversation and cultural exchanges to the benefit of both Seek to build relationships with international student advisors Add an international transcript evaluation function to MSSU staff Outreach to non-profits associated with Education USA Identify, develop and engage international alumni in recruiting process
NEW MEMBERSHIPS/PARTNERSHIPS NAFSA NATIONAL ASSOCIATION OF FOREIGN STUDENT ADVISORS OACAC OVERSEAS ASSOCIATION FOR COLLEGE ADMISSIONS COUNSELING STUDY MISSOURI USIEF US INDIA EDUCATIONAL FOUNDATION KOSA KOREAN OVERSEAS STUDY ASSOCIATION CIS COUNCIL OF INTERNATIONAL SCHOOLS Cultivate and sustain partnerships that support enrollment, maintain market presence, and enhance the professionalism and knowledge of the staff
CREATING INTERNATIONAL SCHOLARSHIPS Work with Southern Foundation and Institute of International Studies to identify sources for fundraising plan for International Student Scholarships Offer annual International Dinner fundraiser with proceeds going to scholarships Create plan for distribution of those scholarships
MARKETING Build strong web presence for International Student Prospects, their parents and advisors, including: Clear instructions and consistent communication translated into several key languages YouTube Blogs Facebook Linked In Develop a relevant print publication for international students, parents and advisors Prepare Travel Recruiting Kits for interested alumni Institute a better follow-through communications with first-year and transfer students through CRM (Customer Relations Management) Work with International Economic Develop Office of State of Missouri
PROCESS/OPERATIONS IMPROVEMENT Have in-house capabilities to complete transcript analysis Upgrade staffing/learning environment of IEP since that is a major draw for Internationals to US schools Create system to educate on payment plans/expectations earlier and more clearly be sure admitted student has a good idea of costs and due dates PRIOR to arrival Create a one-time only fee for International Orientation Explore feasibility of an International Fee assessed every semester to absorb overhead and fund future growth
STRATEGIC INTERNATIONAL ENROLLMENT QUESTIONS?
