Strategic Enrollment Management Fall Update - College of Arts and Sciences Assembly Meeting
Dawn Aubry, the Associate Vice President of Enrollment Management, and Cindy Hermsen, the Director of Financial Aid, present an overview of the OU SEM planning process and discuss the progress made so far. Goals for the meeting include community engagement, questions, and feedback on undergraduate enrollment statistics and trends. The presentation covers current state data on undergraduate, new FTIAC, transfer, and graduate students at OU, highlighting application, admission, and enrollment figures. The discussion also includes details on the incoming FTIAC class in the College of Arts and Sciences from Fall 2013 to Fall 2019, showcasing average high school GPA trends.
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Strategic Enrollment Management FALL UPDATE FALL UPDATE College of Arts and Sciences College of Arts and Sciences Assembly Meeting September September 24 Assembly Meeting 24, 2019 , 2019
Dawn Dawn Aubry Associate Vice President, Enrollment Management Aubry Cindy Cindy Hermsen Hermsen Director, Financial Aid Director, Financial Aid
Goals for Today Provide an overview and share progress of the OU SEM planning process Allow an opportunity for the community to ask questions and provide feedback
Current State - Undergraduate Source: WICHE, Knocking at the College Door: Projections of High School Graduates, December 2016
Current State - OU FTIAC New FTIAC Apps, Admits and Enrolls (Fall) 16,000 14,885 14,754 14,000 12,747 12,486 12,425 12,403 12,164 12,152 12,000 10,379 10,360 10,328 10,105 9,907 9,296 10,000 8,737 8,354 8,169 7,985 7,708 7,551 8,000 6,975 6,925 6,612 6,028 6,000 4,000 2,700 2,692 2,658 2,595 2,547 2,502 2,456 2,440 2,427 2,323 2,319 2,283 2,000 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Applied Admits Enroll *Fall 2019 data as of September 5, 2019
Current State OU Transfer New Transfers Apps, Admits and Enrolls (Fall) 7,000 6,000 5,930 5,590 5,226 5,135 5,000 4,816 4,730 4,692 4,521 4,075 4,036 4,000 3,934 3,275 3,244 3,115 3,054 3,000 2,924 2,905 2,822 2,705 2,687 2,475 2,428 2,398 2,243 2,000 1,914 1,838 1,809 1,794 1,787 1,759 1,675 1,597 1596 1,513 1,466 1,447 1,000 - 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Applied Admits Enroll *Fall 2019 data as of September 5, 2019
Current State OU Graduate Note: The drop in 2017 may be explained by switching to a new admissions system.
College of Arts and Sciences Incoming FTIAC class FTIAC Apps, Admits, Enrolled Fall 2013 - Fall 2019 Incoming FTIAC Average HS GPA Fall 2013 - Fall 2019 7,000 4.00 3.80 6,000 3.60 5,000 3.40 4,000 3.20 3.00 3,000 2.80 2,000 2.60 1,000 2.40 2.20 0 2013 2014 2015 2016 2017 2018 2019* 2013 2014 2015 2016 2017 2018 2019* App Admit Enroll Note: The drop in 2017 may be explained by switching to a new admissions system.
College of Arts and Sciences Incoming Transfer class Transfer Apps, Admits, Enrolled Fall 2013 - Fall 2019 Incoming Transfer Average GPA Fall 2013 - Fall 2019 2,000 4.00 1,800 3.80 1,600 3.60 1,400 3.40 1,200 3.20 1,000 3.00 800 2.80 600 2.60 400 2.40 200 2.20 0 2.00 2013 2014 2015 2016 2017 2018 2019* 2013 2014 2015 2016 2017 2018 2019* App Admit Enroll Note: The drop in 2017 may be explained by switching to a new admissions system.
Current Student Decline Status of Fall 2018 Undergraduate Students for Fall 2019 Term (as of 8/26/2019) Status of Fall 2017 Undergraduate Students for Fall 2018 Term (as of 8/27/2018) % Returned (next Fall), 63.7% % Returned to next Fall, 66.0% % Graduated during the year, 16.5% % Graduated during the year, 16.0% % Didn't return - reason unknown, 14.4% % Didn't return - reason unknown, 13.9% % Dismissed/ Probation and didn't return, 3.3% Dismissed & Probation, 4.5% % Cancelled didn't return, 0.3% % Cancelled didn't return, 1.4% Note: The drop in 2017 may be explained by switching to a new admissions systm.
What is Strategic Enrollment Management (SEM)? Strategic enrollment management is a concept and process that enables the fulfillment of an institutional mission and students educational goals.
The Purposes of SEM are Achieved by... 1. Establishing clear goals for the number and types of students needed to fulfill the institutional mission. 2. Promoting students academic success by improving access, transition, persistence and graduation. 3. Promoting institutional success by enabling effective strategic and financial planning. 4. Creating a data-rich environment to inform decisions and evaluate strategies.
The Purposes of SEM are Achieved by... 5. Improving process, organizational and financial efficiency and outcomes. 6. Strengthening communications and marketing with internal and external stakeholders. 7. Increasing collaboration among departments across the campus to support the enrollment program.
What is a SEM Plan? Long-range strategic enrollment plan Not a quick fix or focused solely on the next term Alignment of institutional mission, vision and long-range strategic plan with desired enrollment outcomes The result of a campus-wide effort aimed to bring faculty, staff and administrators onto the same page A guiding document that helps the institution maintain focus and target resources over a long period of time to achieve the greatest possible enrollment health
How Do You Organize to Develop a SEM Plan? Gain top-level support for the process: Executive team needs to support and be involved in the process Ensure representation across the institution: Define key members, including faculty, of SEM planning teams Keep the teams flexible members may and should change Create communication plans for all stakeholders
Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan Bontrager/Green
Steps for SEM Success 1. Setting the End Goal 2. Develop Key Enrollment Indicators (KEI) 3. Make the Case for SEM 4. Create Enrollment Goals 5. Create Strategies 6. Create Tactical Work Plans
Step 5: Create Strategies These are the major initiatives required to achieve the enrollment goals. Often requires years to realize full results of implementation.
Step 6: Create Tactical Work Plans Each strategy will have several tactical work plans to support it Tactics are the bridge between strategic and operational Accountability is key: Who is responsible? What is the expected result? When is the result expected and are there milestones along the way? To whom will results be reported and when? Where is the data that supports the measurement and results? Are there existing reports or do they need to be created?
Strategic Enrollment Draft Projection 1 SEM New Freshmen Goal: Maintain new freshmen headcount of 2,673 through fall 2025 SEM New Transfer Goal: Maintain new transfer headcount of 1,195 through fall 2025 SEM New Graduate Student Goal: Increase of 8.77% by fall 2025 SEM New International Student Goal: Increase of 10% by fall 2025 (included in undergraduate and graduate goals) SEM First-Year Retention Goal: Increase FTIAC retention rate to 83% (1% increase each year)
Strategic Enrollment Projection 1 - Draft Impact of Strategic Enrollment Management Plan 19700 19,373 19,309 19200 18700 18,150 18200 17700 17200 Fall 2018 Fall 2019 Fall 2020 Fall 2021 Fall 2022 Fall 2023 Fall 2024 Fall 2025 Without SEM Plan SEM Projection 1
Strategic Enrollment Draft Projection 2 SEM New Freshmen Goal: Increase of 5% by fall 2025 SEM New Transfer Goal: Increase of 3% by fall 2025 SEM New Graduate Student Goal: Increase of 8.77% by fall 2025 SEM New International Student Goal: Increase of 10% by fall 2025 (included in undergraduate and graduate goals) SEM First-Year Retention Goal: Increase FTIAC retention rate to 83% (1% increase each year) SEM Continuing Student Goal: Increase return rate of lower-division students by 0.5% each year
Strategic Enrollment Draft Projection 2 Impact of Strategic Enrollment Management Plan 20500 19,900 20000 19,309 19500 19000 18500 18,150 18000 17500 17000 Fall 2018 Fall 2019 Fall 2020 Fall 2021 Fall 2022 Fall 2023 Fall 2024 Fall 2025 Without SEM Plan SEM Projection 2
Timeline and Process for SEM at OU November 2018 Kick-off visit with AACRAO Consultant and OU SEM planning teams Councils and committees work on data collection for environmental scan & development of goals December 2018 Draft one of environmental scan January 2019 Campus presentations on the SEM process February - April 2019 Councils and committees continue to develop their work and provide reports to SEM Steering May 8, 2019 SEM Open House to gain feedback from campus community June 2019 Finalize goals and strategies July 16, 2019 Second campus visit from AACRAO Consultant to focus on strategies and tactic formation July - August 2019 Edit SEM Plan and finalize tactics September November 2019 Campus presentations on the SEM process November 19, 2019 SEM Open House to share final goals, strategies and tactics December 2019 Finalize and approve SEM Plan Phase One
