Making the Most of World Book Day: Opportunities, Challenges, and Practical Solutions
Explore the strengths and challenges of participating in national events like World Book Day. Learn practical solutions, tips for event planning, and strategies for visibility and promotion. Discover opportunities to build resources, make connections, and improve your digital presence.
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Making the Most Of World Book Day and Other National (and International initiatives) By Barbara Ferramosca and Amanda Ball
Learning Objectives To explore the opportunities and strengths in participating in an established National event To highlight some of the most common challenges and To provide some practical solutions based on case-studies To provide some useful tools for evaluation and analysis for future improvements
Opportunities to Build Resources Make Connections Expand your Digital Presence Gain Ideas Improve Visibility Obtain Structure
Top tips for your event: Research What s out there (see list) Admin/Sign Up Check dates etc. Resources use any and all resources provided, they are timesaving, look professional and have had a lot of work put into them. Make your own adjustments that s not to say you shouldn t make your own adjustments, you should as part of differentiation.
Top tips for your event (2): Plan - Remember What, why, when, how and who. Recruit ambassadors/volunteers, teachers, TA s, parents to help. Link to other schools/organisations taking part, feeder primaries, public libraries etc. Promote, promote, promote. Even if for only one year group. Every conversation. Start small and build capacity year on year
Visibility/Promotion If your school has a press officer find out who it is and make sure they are fully informed of all events. Local papers love pictures of schools doing national events. Tweet! Vlog! Blog! Pin! Instagram! Everything you are doing. Copy in everyone involved with the event. Use every conversation as a springboard to talk about the next event to students. Think outside the box eg adverts in classrooms using adobe voice, competitions, posters, freebies!
Deciding on an event Things to think about Sometimes it pays to go for the less well known events eg because of author demand. Particular school strengths/aims you are more likely to be given the green light if you can prove educational benefit. Make sure you keep a close eye on the school diary for clashes, some teachers make events without checking the diary! Relevance and target audience
Threats Time Money Support Motivation Organisation & Management Relevance Invisibility
Our ideal At least one event per year group per year and one whole school event. Depending on schools that s between 1-2 events per half term.
