Understanding Poster and Banner Design for Public Information

Exploring the concepts of posters and banners in public information dissemination. Learn about the characteristics, functions, and generic structures of posters and banners, and how they are used to promote ideas, products, and events to a mass audience.

• Poster design
• Banner design
• Public information
• Marketing
• Visual communication

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Uploaded on Jul 17, 2024 | 0 Views

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1. POSTER AND BANNER MODUL 1 KB 2 ENGLISH FOR PUBLIC INFORMATION: CHAPTER 2

2. Poster and Banner One Column Do you know this picture? 2

3. Poster and Banner One Column What is Poster? A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. A poster is a large notice or picture that you stick on a wall or board, often in order to advertise something. 3

4. Poster and Banner What is banner? Banner is a large piece of silk or other cloth, with a device or motto, extended on a crosspiece, and borne in a procession, or suspended in some conspicuous place. 4

5. Poster and Banner Characteristic of Poster Using a simple statement There are some pictures that can describe the content of the message of the poster It made a simple depend on the theme 5

6. Poster and Banner Characteristic of Banner There is picture as a symbol or logo of community It usually made in a flag or cloth There is a statement as the slogan that shows the event 6

7. Poster and Banner Generic Structure Generic Structure of Banner Logo Generic Structure of Poster Header area Value Proposition Title area Body Copy Author's photo and address Image Main area Call to Action (CTA) Footer area Background Fonts 7

8. Poster and Banner Functions of Poster There are many functions or purposes of poster. It is usually used: to alert and engage the viewer to challenge and call an audience into action. to promote an event 8

9. Poster and Banner Functions of Banner Some banners are used to advertising or naming of college or universities. Some banners are also used as a media to promote a product, event, or service. Basically is an announcement so that everyone can see 9

10. Poster and Banner Language Features Language Features of Banner Language Features of Poster Use Simple Present Tense Use simple phrases or statement Short Text Elements Phrases and Active voice Serif font for text and san-serif font for title and Heading (Optional) 10

11. Poster and Banner A good poster and banner should say Look at me Read me Ask me 11

12. Thank You