Caribbean Hotel and Tourism Association's Annual Industry Performance Study 2019

The Caribbean Hotel and Tourism Association conducted its fourth annual Industry Performance and Outlook study in January 2019 to assess the state of the tourism economy. Results showed a positive outlook for 2019 with increased capital investments, rising revenues, and new hotel developments. Concerns remain regarding the global economy and lingering impacts of hurricanes in certain destinations, emphasizing the need for enhanced marketing efforts.

• Tourism industry
• Hotel performance
• Caribbean
• Annual study
• Global economy

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1. CHTA Annual Industry Performance and Outlook Study January 2019

2. CHTA Industry Performance and Outlook St Outlook Study In January, 2019 the Caribbean Hotel and Tourism Association In January, 2019 the Caribbean Hotel and Tourism Association conducted its fourth annual Industry Performance and Outlook conducted its fourth annual Industry Performance and Outlook survey. This was undertaken to assist the organization with gaining survey. This was undertaken to assist the organization with gaining a better understanding of the state of the tourism economy, its a better understanding of the state of the tourism economy, its outlook, and the degree to which a number of factors impact or outlook, and the degree to which a number of factors impact or may affect the tourism industry. may affect the tourism industry.

3. SUMMARY OF RESULTS SUMMARY OF RESULTS Assessing Hotel Performance in 2018 vs. 2017, outlook for 2019: Assessing Hotel Performance in 2018 vs. 2017, outlook for 2019: Overall 2018 Global Economy, New and Upgraded Accommodations , Overall 2018 Global Economy, New and Upgraded Accommodations , Additional Airlift, Greater Marketing Investments Fueled Continued Growth Additional Airlift, Greater Marketing Investments Fueled Continued Growth Optimistic About 2019 but Increasing Concerns About Global Economy Optimistic About 2019 but Increasing Concerns About Global Economy Increased Capital Investments Reported by 61 Percent of Hotels Increased Capital Investments Reported by 61 Percent of Hotels Three Years of Rising Three Years of Rising CapEx CapEx and New Hotels on Stream Increased ADR and New Hotels on Stream Increased ADR New Hires Reported by 47% while 44% Maintain Existing Levels New Hires Reported by 47% while 44% Maintain Existing Levels 76% Report Increased Revenue with 29% Indicating It Was Significant 76% Report Increased Revenue with 29% Indicating It Was Significant More Hotels Report 2018 Net Profit; 80% vs. 20% Expecting Net Loss More Hotels Report 2018 Net Profit; 80% vs. 20% Expecting Net Loss Residual Impact of 2017 Hurricanes Still Affecting Several Destinations Residual Impact of 2017 Hurricanes Still Affecting Several Destinations Concerns About Negative Perception in the Marketplace, Need For Greater Concerns About Negative Perception in the Marketplace, Need For Greater Marketing Investments Marketing Investments

4. CHTA Industry Performance and Outlook Study Survey Respondents . Survey Respondents . 76% Independent 21% Chain 3% Shared Ownership

5. CHTA Industry Performance and Outlook Study Business Performance in 2018 vs. 2017 Business Performance in 2018 vs. 2017

6. CHTA Industry Performance and Outlook Study Causes for Business Performance in 2018 vs. 2017 Causes for Business Performance in 2018 vs. 2017 Where Performance is Where Performance is Down Significantly Down Significantly 1. 2. 3. Residual Effect Of 2017 Hurricanes Airlift Availability and Cost Global Uncertainty Where Performance is Where Performance is Up Significantly Up Significantly 1. Capital Investments Paying Off 2. Marketing Investments 3. Recovered from 2017 Hurricanes

7. CHTA Industry Performance and Outlook Study Top Ten Most Important Issues Affecting Caribbean Tourism Top Ten Most Important Issues Affecting Caribbean Tourism 1. Global Economic Uncertainty i.e. Consumer Confidence, Brexit, Potential Recession 2. Insufficient Marketing by Destinations and Region 3. High Airfares 4. Need for Improved Local Business Environment 5. Labour Related availability of qualified workers .productivity 6. Increasing Global Competition 7. Perception of Safety and Crime 8. Overall Negative Perception of Region 9. High Cost of Doing Business 10.Lingering Impact of 2017 Hurricanes

8. CHTA Industry Performance and Outlook Study LOOKING AHEAD TO 2019 LOOKING AHEAD TO 2019 Despite Areas of Concern, Overall Outlook Remains Positive

9. CHTA Industry Performance and Outlook Study Tourism Outlook for 2019 Tourism Outlook for 2019 17% 39% 29% 10% 5% Extremely Positive Positive Fair Negative Extremely Negative

10. CHTA Industry Performance and Outlook Study Expected Business Performance in 2019 vs. 2018 Expected Business Performance in 2019 vs. 2018

11. CHTA Industry Performance and Outlook Study Strength of the Tourism Economy Strength of the Tourism Economy in the Caribbean Today in the Caribbean Today 7% 44% 42% 7% 0% Extremely Strong Strong Moderate Weak Extremely Weak

12. CHTA Industry Performance and Outlook Study Net Profits are Anticipated in 2018 Net Profits are Anticipated in 2018 20% Net Loss 80% Net Profit

13. Key Takeaways. Key Takeaways . Four Consecutive Years of Capital Improvements Showing Results Four Consecutive Years of Capital Improvements Showing Results Strong Tourism Performance Sparks Growth in Employment, Strong Tourism Performance Sparks Growth in Employment, Government Revenue, Government Revenue, Hotels Reporting Net Profit Hotels Reporting Net Profit CapEx CapEx Investments and Fresh Product Key to Growth in ADR Investments and Fresh Product Key to Growth in ADR Unprecedented Growth in Airlift for 2019 Cause for Continued Unprecedented Growth in Airlift for 2019 Cause for Continued Optimism Optimism Hurricane Impacted Destinations Rebounding Hurricane Impacted Destinations Rebounding Optimism Continues Into 2019 .but Caution Underscored by Optimism Continues Into 2019 .but Caution Underscored by Growing Global Economic Uncertainty, Growing Global Economic Uncertainty, Brexit, External Factors Brexit, External Factors

14. CHTA Industry Performance and Outlook Study CHTA Industry Performance and Outlook Study THANK YOU THANK YOU