Tourism Workforce Action Plan Insights and Projections for PEI

 
Tourism Workforce Action Plan – Sharing Insight
 
 MDB Insight
 
March 3 2022
 
Committee Members
 
Chad Heron, Cows Inc.
Dan James, Kindred Spirits
James Tingley/Margaret Somers, Delta
Prince Edward by Marriot
Kevin Murphy, MHG
Leslie Swift, Ocean Acres
Mary Lou MacFarlane, Rodd Hotel and
Resorts
Matthew Jelley, Maritime Fun Group
 
Corryn Clemence, TIAPEI
Tourism PEI
Chris Jones
Keith Hansen
ACOA
David Fleming
Stuart MacIntosh
Province of PEI
Mary Hunter – SkillsPEI
Jeff Young – Immigration PEI
 
Overview
 
Comprehensive review of COVID-19’s impact on tourism in Canada and
PEI
Review of collected research on tourism employment issues including
THRC
Review of retention and recruitment best practices
Qualitative and quantitative research
Review of disincentives, market level issues
 
Project Components
 
Overview
 
Develop a comprehensive, evidence-based, action plan
that offers tactical solutions to strategic objectives of
priority, along with identification of timelines, potential
partners/supporters, and performance metrics to
monitor output/outcomes/impact
 
Project Goal
 
Research Findings
 
Tourism has been one of the most adversely affected sectors by the
COVID pandemic, and this is a pivotal time for the sector
Looking forward, there are several factors which will determine the
outlook during the restart, including the industry’s ability to:
 
Adapt to visitors’ new and changing preferences
 
Alleviate workers’ uncertainty towards employment in the industry
 
Support businesses’ resiliency through planning and financial support
 
Address ongoing structural challenges
 
Research Findings
 
Research Findings
 
Projections for tourism serving workers indicate:
Based on the 
tourism serving industries
, jobs will increase in PEI from 7,585 in
2021 to 7,853 in 2026 or by 268 (by 3.5 percent annually or 54 per year).
Based on the 
tourism serving occupations 
jobs will increase from 13,676 in 2021 to
14,118 in 2026 or by 442 (by 3.2 percent annually or 88 per year).
The total demand for tourism workers on a detailed occupations basis over the
2021 to 2026 span is 
1,313
 (264 per year) equal to 442 new workers required due
to economic expansion (88 per year) and 871 due to the need to replace retirees
(174 per year).
 
PEI Tourism Job Creation
 
Research Findings
 
Emerging Goals and Objectives
 
Goal 1: Change on the Ground
 
 
Potential Action Items
 
Ensure Tourism Operators have access to
human resource management and staff
development supports
i.e. TIAPEI liaison staff as point of contact to
direct operators to appropriate resources
Enhance information access to support
tourism operators to make informed
choices about employee benefits
Evidence based understanding of the range of
benefits offered by PEI businesses and the
interest in a shared strategy to improve this
offering as part of recruitment and retention
 
Provide an “incentive guide” to tourism
operators that showcase employee
incentive best practices and offer
employer success stories
Develop Details about potential employee
incentives, bonuses and perks to address
specific labour force challenges, and share
with tourism operators.
 
Goal 2: Expedite Arrivals – Occupations in Demand Stream
 
 
Potential Action Items
 
Full-time, non-seasonal permanent job
offer from a PEI Employer in one of four
categories
NOC 6371 for Light Duty Cleaners
Between 18 and 59 with at least one year
experience
Completed secondary school
Valid Language Test of CLB/NCLC 4
Demonstrated intention to settle in PEI
Office of Immigration
 
Step 1:  Employer seeks approval and
supports work permit application
Step 2: Candidate must submit an
Expression of Interest to be considered
for an invitation.
Step 3: Candidates and accompanying
family members are nominated by the
province
Step 4: Candidate arrives in PEI to begin
work, once the permit has been
approved
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Tourism in Canada and PEI has been significantly impacted by the COVID-19 pandemic. This action plan aims to address challenges in tourism employment, including adapting to new visitor preferences, supporting workers uncertain about employment, enhancing business resilience, and tackling ongoing structural issues. Research findings project job growth in tourism-serving industries and occupations in PEI from 2021 to 2026, outlining the need for strategic workforce planning.


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  1. Tourism Workforce Action Plan Sharing Insight MDB Insight March 3 2022 Date: Presented by:

  2. Committee Members Chad Heron, Cows Inc. Dan James, Kindred Spirits James Tingley/Margaret Somers, Delta Prince Edward by Marriot Kevin Murphy, MHG Leslie Swift, Ocean Acres Mary Lou MacFarlane, Rodd Hotel and Resorts Matthew Jelley, Maritime Fun Group Corryn Clemence, TIAPEI Tourism PEI Chris Jones Keith Hansen ACOA David Fleming Stuart MacIntosh Province of PEI Mary Hunter SkillsPEI Jeff Young Immigration PEI

  3. Overview Project Components Comprehensive review of COVID-19 s impact on tourism in Canada and PEI Review of collected research on tourism employment issues including THRC Review of retention and recruitment best practices Qualitative and quantitative research Review of disincentives, market level issues

  4. Overview Project Goal Develop a comprehensive, evidence-based, action plan that offers tactical solutions to strategic objectives of priority, along with identification of timelines, potential partners/supporters, and performance metrics to monitor output/outcomes/impact

  5. Research Findings Research Findings Tourism has been one of the most adversely affected sectors by the COVID pandemic, and this is a pivotal time for the sector Looking forward, there are several factors which will determine the outlook during the restart, including the industry s ability to: Adapt to visitors new and changing preferences Alleviate workers uncertainty towards employment in the industry Support businesses resiliency through planning and financial support Address ongoing structural challenges

  6. Research Findings PEI Tourism Job Creation Projections for tourism serving workers indicate: Based on the tourism serving industries, jobs will increase in PEI from 7,585 in 2021 to 7,853 in 2026 or by 268 (by 3.5 percent annually or 54 per year). Based on the tourism serving occupations jobs will increase from 13,676 in 2021 to 14,118 in 2026 or by 442 (by 3.2 percent annually or 88 per year). The total demand for tourism workers on a detailed occupations basis over the 2021 to 2026 span is 1,313 (264 per year) equal to 442 new workers required due to economic expansion (88 per year) and 871 due to the need to replace retirees (174 per year).

  7. Research Findings Emerging Goals and Objectives

  8. Potential Action Items Goal 1: Change on the Ground Ensure Tourism Operators have access to human resource management and staff development supports i.e. TIAPEI liaison staff as point of contact to direct operators to appropriate resources Enhance information access to support tourism operators to make informed choices about employee benefits Evidence based understanding of the range of benefits offered by PEI businesses and the interest in a shared strategy to improve this offering as part of recruitment and retention Provide an incentive guide to tourism operators that showcase employee incentive best practices and offer employer success stories Develop Details about potential employee incentives, bonuses and perks to address specific labour force challenges, and share with tourism operators.

  9. Potential Action Items Goal 2: Expedite Arrivals Occupations in Demand Stream Full-time, non-seasonal permanent job offer from a PEI Employer in one of four categories NOC 6371 for Light Duty Cleaners Between 18 and 59 with at least one year experience Completed secondary school Valid Language Test of CLB/NCLC 4 Demonstrated intention to settle in PEI Office of Immigration Step 1: Employer seeks approval and supports work permit application Step 2: Candidate must submit an Expression of Interest to be considered for an invitation. Step 3: Candidates and accompanying family members are nominated by the province Step 4: Candidate arrives in PEI to begin work, once the permit has been approved

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