Tourism Workforce Action Plan Insights and Projections for PEI
Tourism in Canada and PEI has been significantly impacted by the COVID-19 pandemic. This action plan aims to address challenges in tourism employment, including adapting to new visitor preferences, supporting workers uncertain about employment, enhancing business resilience, and tackling ongoing structural issues. Research findings project job growth in tourism-serving industries and occupations in PEI from 2021 to 2026, outlining the need for strategic workforce planning.
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Tourism Workforce Action Plan Sharing Insight MDB Insight March 3 2022 Date: Presented by:
Committee Members Chad Heron, Cows Inc. Dan James, Kindred Spirits James Tingley/Margaret Somers, Delta Prince Edward by Marriot Kevin Murphy, MHG Leslie Swift, Ocean Acres Mary Lou MacFarlane, Rodd Hotel and Resorts Matthew Jelley, Maritime Fun Group Corryn Clemence, TIAPEI Tourism PEI Chris Jones Keith Hansen ACOA David Fleming Stuart MacIntosh Province of PEI Mary Hunter SkillsPEI Jeff Young Immigration PEI
Overview Project Components Comprehensive review of COVID-19 s impact on tourism in Canada and PEI Review of collected research on tourism employment issues including THRC Review of retention and recruitment best practices Qualitative and quantitative research Review of disincentives, market level issues
Overview Project Goal Develop a comprehensive, evidence-based, action plan that offers tactical solutions to strategic objectives of priority, along with identification of timelines, potential partners/supporters, and performance metrics to monitor output/outcomes/impact
Research Findings Research Findings Tourism has been one of the most adversely affected sectors by the COVID pandemic, and this is a pivotal time for the sector Looking forward, there are several factors which will determine the outlook during the restart, including the industry s ability to: Adapt to visitors new and changing preferences Alleviate workers uncertainty towards employment in the industry Support businesses resiliency through planning and financial support Address ongoing structural challenges
Research Findings PEI Tourism Job Creation Projections for tourism serving workers indicate: Based on the tourism serving industries, jobs will increase in PEI from 7,585 in 2021 to 7,853 in 2026 or by 268 (by 3.5 percent annually or 54 per year). Based on the tourism serving occupations jobs will increase from 13,676 in 2021 to 14,118 in 2026 or by 442 (by 3.2 percent annually or 88 per year). The total demand for tourism workers on a detailed occupations basis over the 2021 to 2026 span is 1,313 (264 per year) equal to 442 new workers required due to economic expansion (88 per year) and 871 due to the need to replace retirees (174 per year).
Research Findings Emerging Goals and Objectives
Potential Action Items Goal 1: Change on the Ground Ensure Tourism Operators have access to human resource management and staff development supports i.e. TIAPEI liaison staff as point of contact to direct operators to appropriate resources Enhance information access to support tourism operators to make informed choices about employee benefits Evidence based understanding of the range of benefits offered by PEI businesses and the interest in a shared strategy to improve this offering as part of recruitment and retention Provide an incentive guide to tourism operators that showcase employee incentive best practices and offer employer success stories Develop Details about potential employee incentives, bonuses and perks to address specific labour force challenges, and share with tourism operators.
Potential Action Items Goal 2: Expedite Arrivals Occupations in Demand Stream Full-time, non-seasonal permanent job offer from a PEI Employer in one of four categories NOC 6371 for Light Duty Cleaners Between 18 and 59 with at least one year experience Completed secondary school Valid Language Test of CLB/NCLC 4 Demonstrated intention to settle in PEI Office of Immigration Step 1: Employer seeks approval and supports work permit application Step 2: Candidate must submit an Expression of Interest to be considered for an invitation. Step 3: Candidates and accompanying family members are nominated by the province Step 4: Candidate arrives in PEI to begin work, once the permit has been approved
