Unique Insights into North Korea's Tourism Industry

 
 
 
Kumsusan Memorial Palace
 
Admission – carefully controlled and must be pre-
arranged
 
Dress formally
 
Security checks
Shoes disinfected
Strong air blowers
 
Awards and medals of Kim
Il Sung
 
South Korean tourists
Mount Kumgang
Restort by Hyundai
Suspended in 2008
because a South
Korean tourist was
shot
 
Mount Myohyang
Trails for walking
Landscape of steep
mountains, valleys and
waterfalls
Bare rock cliff faces
are engraved with
slogans and quotes
from Kim Il Sung
 
International Friendship
Exhibition
120 rooms, almost
250,000 gifts presented
by world dignitaries and
governments to Kim Il
Sung
For example bullet proof
cars from Joseph Stalin
Portaits in different
styles of the leader
 
North Koreans usually
do not travel
Weekends and
holidays in the park, as
a family
Communal singing of
patriotic songs or
dancing
Amusement parks –
low prices
 
All hotels are state-owned and managed
6,000 rooms but only 2,000 tourists annually
Koryo Hotel
Myohyang
 
Ryugyong Hotel
World’s largest
Construction began
1987 stopped in 1992
24th highest
330 metres and 7
revolving restaurants
Started in 2008
Planned opening in
2012 + Kim Il Sung’s
100th birthday
 
Since everything is
government owned,
profits from tourism
would be used to
support a regime
accused of human
right abuses and
disregarding
international laws
 
United Nations World Tourism
Organisation 
endorses visits –
outsiders best way to break the
government’s monopoly
 
Experience suggests that
keeping North Koreans isolated
cements government monopoly
of information over people
Illegal for them to listen to foreign
radio
All televisions are tuned into the
government’s channels
Restricting tourism is to control the
flow of information to the locals
 
SWOT
Strengths
Weaknesses
Opportunities
Threats
 
Wide range of natural attractions
3 star hotels in Pyongyang and key locations
Good choice of local cuisine
Historical and cultural heritage
Hospitality
Impressive monuments and government buildings
Good network highways
clean and well-maintained tour coaches
Well-trained guys, excellent foreing language skills
Facilities capable of handling small conferences
 
 
 
 
Limited air access
Strict visa requirements
Public image of North Korea- driven by politics and hostile media
Tourism infrastructure
 need upgrading
Limited training for personnel dealing with tourists
Limited choice of non-Korean food
Limited range of souvenirs, expensive
Restrictions of foreign private investments
Harsh winter reduces tourist season to 9 months or less
 
A trip to North Korea – novelty, ’bragging rights’
 
Perception of last bastion of socialism/communism
 
Focused marketing and destination brand development
 
Attract foreign arilines to open scheduled or charter air services
 
Foreign tourism development
 
Huge potential markets in neighbouring countries
 
Potential niche products, winter sports, ecotourism, VFR, conferneces
 
Accelerating cooperation with South Korea and potential for joint
destination marketing
 
Government bureaucracy
 
Lack of tourism infrastructure funds
 
Lack of destination marketing funds
 
Negative impact on markets of ongoing political developments
 
Possible instability if and when the country’s leadership changes
 
Fear of an invasion by US and South Korean forces
 
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Explore the controlled admission process of Kumsusan Memorial Palace and the suspension of South Korean tourists at Mount Kumgang Resort. Discover the walking trails of Mount Myohyang engraved with Kim Il-Sung's slogans, the International Friendship Exhibition housing gifts for the leader, and the unique aspects of North Korean tourism culture. Learn about the state-owned hotels, the monumental Ryugyong Hotel, and how tourism influences government information control in North Korea.


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  1. Kumsusan Memorial Palace Admission carefully controlled and must be pre- arranged Dress formally Security checks Shoes disinfected Strong air blowers Awards and medals of Kim Il Sung

  2. South Korean tourists Mount Kumgang Restort by Hyundai Suspended in 2008 because a South Korean tourist was shot

  3. Mount Myohyang Trails for walking Landscape of steep mountains, valleys and waterfalls Bare rock cliff faces are engraved with slogans and quotes from Kim Il Sung

  4. International Friendship Exhibition 120 rooms, almost 250,000 gifts presented by world dignitaries and governments to Kim Il Sung For example bullet proof cars from Joseph Stalin Portaits in different styles of the leader

  5. North Koreans usually do not travel Weekends and holidays in the park, as a family Communal singing of patriotic songs or dancing Amusement parks low prices

  6. All hotels are state-owned and managed 6,000 rooms but only 2,000 tourists annually Koryo Hotel Myohyang

  7. Ryugyong Hotel World s largest Construction began 1987 stopped in 1992 24th highest 330 metres and 7 revolving restaurants Started in 2008 Planned opening in 2012 + Kim Il Sung s 100th birthday

  8. United Nations World Tourism Organisation endorses visits outsiders best way to break the government s monopoly Since everything is government owned, profits from tourism would be used to support a regime accused of human right abuses and disregarding international laws Experience suggests that keeping North Koreans isolated cements government monopoly of information over people Illegal for them to listen to foreign radio All televisions are tuned into the government s channels Restricting tourism is to control the flow of information to the locals

  9. SWOT Strengths Weaknesses Opportunities Threats

  10. Wide range of natural attractions 3 star hotels in Pyongyang and key locations Good choice of local cuisine Historical and cultural heritage Hospitality Impressive monuments and government buildings Good network highways clean and well-maintained tour coaches Well-trained guys, excellent foreing language skills Facilities capable of handling small conferences

  11. Limited air access Strict visa requirements Public image of North Korea- driven by politics and hostile media Tourism infrastructure need upgrading Limited training for personnel dealing with tourists Limited choice of non-Korean food Limited range of souvenirs, expensive Restrictions of foreign private investments Harsh winter reduces tourist season to 9 months or less

  12. A trip to North Korea novelty, bragging rights Perception of last bastion of socialism/communism Focused marketing and destination brand development Attract foreign arilines to open scheduled or charter air services Foreign tourism development Huge potential markets in neighbouring countries Potential niche products, winter sports, ecotourism, VFR, conferneces Accelerating cooperation with South Korea and potential for joint destination marketing

  13. Government bureaucracy Lack of tourism infrastructure funds Lack of destination marketing funds Negative impact on markets of ongoing political developments Possible instability if and when the country s leadership changes Fear of an invasion by US and South Korean forces

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