Leveraging Online Printing to Grow Your Business

Explore the potential of online printing to enhance your business by increasing turnover, reducing administrative costs, enhancing customer service, and optimizing production processes. Learn from real case studies and discover key opportunities in print eCommerce, web-to-print services, and back-office systems. Uncover valuable resources and tools to propel your business forward in the digital era.

• Online Printing
• Business Growth
• eCommerce
• Customer Service
• Case Study

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Uploaded on Sep 17, 2024 | 0 Views

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1. How to Grow Your Business By Selling Print Online Presented by: David Whiteley Stand P130

2. Agenda The Opportunity Print eCommerce Web to Print eCommerce Back-Office System A Case Study

3. The Opportunity Increase Increase Turnover Turnover more orders and enquiries Reduce Reduce Admin Admin Costs Costs = Improved Profitability more efficient admin processes Improve Improve Customer Customer Service Service 24 hour service with easy online ordering

4. Opportunity Areas: Print eCommerce Increase Turnover Reduce Admin Costs Improve Customer Service Product Catalogue Online Ordering Quotation System Sales Sales Websit e W2P Storefronts Website Digital Marketing Visitors Visitors Production Order Processing Artwork Upload Online Proofing

5. Opportunity Areas: Web to Print eCommerce Increase Turnover Reduce Admin Costs Improve Customer Service + Online Ordering Templates Print Ready PDF Ability to offer 3 design options: Editable Template Gallery - Client Supplies Artwork - Own Design Service - Template Customisation (Web to Print)

6. Opportunity Areas: Back-Office System Increase Turnover Reduce Admin Costs Improve Customer Service Typical features: CMS (e.g. Wordpress) for Website Updates Storefronts Website Product Catalogue Maintenance Back-Office Template Setup Order Management API API API Customer Management Reporting 3rd Party Software Integration M.I.S. Courier Accounts

7. Case Study Print eCommerce Website 2013 On-going digital marketing Upgrade to W2P templates 2015 ROI to-date: www.instaprint.co.uk Total investment : 36K Total order revenue : 372K Total ROI : 336K The enquiry levels went through the roof. We have generated some really nice orders. Excludes revenue from increased enquiries and savings on administration Peter Gauntley Previous Owner

8. Find Out More Resources: Enter your business card in our free draw for a chance to win either: - - - Slides Full Instaprint Case Study Digital Marketing Infographic A Free Print eCommerce Website or W2P Private Storefront or A free 12 month local search marketing campaign Visit www.onlineprintsolution.co.uk/resources All entrants receive a free SEO review Come and see us on Stand P130

9. Questions?

10. Opportunity Areas: Digital Marketing Increase Turnover Reduce Admin Costs Improve Customer Service SOCIAL MEDIA DIGITAL MARKETING CONTENT MARKETING SEO EMAIL MARKETING SEM Digital Marketing Infographic VIDEO PRODUCTION