Analyzing Usage Trends on EERE Energy Website
A
g
e
n
d
a
•
Review usage trends
•
Recommendations based on data
•
EERE’s plans to address template-level findings
Crazy Egg Analysis: Usage Trends
Crazy Egg Analysis: Usage Trends
Crazy Egg Analysis: Usage Trends
N
a
v
i
g
a
t
i
n
g
t
o
D
O
E
/
E
E
R
E
•
Few visitors navigate back to DOE/EERE from program sites.
•
Those that do primarily use left side of blue banner (fewer use
breadcrumb, right side of blue banner, footer).
•
Visitors click on “Home” even on program home pages (0.4-0.7%).
Crazy Egg Analysis: Usage Trends
N
a
v
i
g
a
t
i
n
g
B
a
c
k
t
o
P
r
o
g
r
a
m
H
o
m
e
•
Most visitors use the “Home” button in the top navigation
(can receive up to 7% of click traffic)
•
The green bar and the breadcrumb are used less often
(generally less than 1% each).
Crazy Egg Analysis: Usage Trends
G
l
o
b
a
l
N
a
v
i
g
a
t
i
o
n
•
Not drawing much attention.
•
Preliminary evidence suggests that this trend also extends
to subsites.
Crazy Egg Analysis: Usage Trends
S
e
a
r
c
h
•
~2-4% of visitors perform searches from home or second
level pages.
•
Search help is rarely used.
Crazy Egg Analysis: Usage Trends
S
i
t
e
M
a
p
,
P
r
i
n
t
a
b
l
e
V
e
r
s
i
o
n
,
S
h
a
r
e
•
Visitors do interact with these features (usually draw 0-0.5%
of page clicks).
•
Share is rarely used.
Crazy Egg Analysis: Usage Trends
F
o
o
t
e
r
•
Receives 0-1% of page traffic.
•
Contacts is most popular; Policies, DOE get some traffic.
Crazy Egg Analysis: Usage Trends
T
o
p
N
a
v
i
g
a
t
i
o
n
•
Primarily used on home pages (can constitute 15-25% of
page traffic).
•
Usage on second levels varies considerably (6-26%).
•
M
o
s
t
p
o
p
u
l
a
r
:
A
b
o
u
t
,
F
i
n
a
n
c
i
a
l
O
p
p
o
r
t
u
n
i
t
i
e
s
,
I
n
f
o
r
m
a
t
i
o
n
R
e
s
o
u
r
c
e
s
•
L
e
a
s
t
p
o
p
u
l
a
r
:
N
e
w
s
,
E
v
e
n
t
s
,
a
n
d
D
e
p
l
o
y
m
e
n
t
Crazy Egg Analysis: Usage Trends
R
i
g
h
t
C
o
l
u
m
n
Crazy Egg Analysis: Usage Trends
•
Consistently draws less traffic.
•
Particular news stories or features
draw more traffic than others
(depends on subject).
•
A few visitors use the “Subscribe
to News, More News” links.
L
e
f
t
N
a
v
i
g
a
t
i
o
n
Crazy Egg Analysis: Usage Trends
•
Receives up to 43% of the page
clicks (second levels)
•
Effectively draw people’s
attention.
•
C
o
n
s
i
s
t
e
n
t
l
y
g
e
t
s
m
o
r
e
c
l
i
c
k
s
t
h
a
n
t
h
e
t
o
p
n
a
v
i
g
a
t
i
o
n
o
n
s
e
c
o
n
d
l
e
v
e
l
p
a
g
e
s
.
C
e
n
t
e
r
C
o
n
t
e
n
t
Crazy Egg Analysis: Usage Trends
•
Attracts more clicks than
other areas of page.
•
Info above the fold is more
clicked than info below the
fold.
•
Tops of lists get more clicks
than bottoms of lists.
•
Visitors click on program
descriptions.
•
Rotators draw attention.
•
Traffic to feature graphics
depends on content/design.
•
Visitors click on unlinked
graphics.
R
e
c
o
m
m
e
n
d
a
t
i
o
n
s
B
a
s
e
d
o
n
D
a
t
a
•
Gain an understanding of your visitors’ top tasks and program
goals; use that to streamline and simplify pages.
•
Put important content into the center above the fold.
•
Place links you want to promote at the top of the list.
•
Consider adding a link to About from program taglines.
•
Link graphics advertising particular content; provide visual
cues so visitors know which graphics are links.
•
Use bright colors, images of maps, images of money to draw
attention.
•
If a program click through rate is lower than average (70-
80%), investigate why.
Crazy Egg Analysis: Usage Trends
F
u
t
u
r
e
R
e
s
e
a
r
c
h
•
Why is the global navigation drawing so little attention?
•
Why are visitors clicking on “Home” in the top navigation on home pages?
•
Do EERE visitors tend to visit one or multiple programs when they come?
Can users easily go between program sites?
•
How do visitors feel about the rotators?
•
What accounts for the great popularity of certain feature graphics?
•
Why are visitors clicking on the home page program descriptions?
•
Can visitors clearly distinguish between images that are clickable and those
that are static?
•
Do visitors understand what they will find in Information Resources?
•
Do visitors understand and find value in the content found under labels like
Deployment and Market Transformation, since they are often not heavily
clicked on?
•
Do users understand what site they are searching?
•
How are users interacting with the right column? How much content is
useful vs overwhelming ?
Crazy Egg Analysis: Usage Trends
Today we wanted to share with you some of the usage trends that are starting to emerge for sites in the new program template.
Then we’ll provide some recommendations for you to consider when developing content for your pages based on the click analytics.
Chris will talk about some of the ways EERE is planning to address some of the template-level findings.
Analysis of usage trends on the EERE energy website reveals insights on visitor behavior, navigation patterns, and feature interactions. Recommendations for optimizing user experience are based on data from Crazy Egg. The report highlights issues with global navigation, search functionality, and visitor engagement with various site elements.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Crazy Egg Analysis: Usage Trends Agenda Review usage trends Recommendations based on data EERE s plans to address template-level findings eere.energy.gov
Crazy Egg Analysis: Usage Trends eere.energy.gov
Crazy Egg Analysis: Usage Trends eere.energy.gov
Crazy Egg Analysis: Usage Trends Navigating to DOE/EERE Few visitors navigate back to DOE/EERE from program sites. Those that do primarily use left side of blue banner (fewer use breadcrumb, right side of blue banner, footer). Visitors click on Home even on program home pages (0.4-0.7%). eere.energy.gov
Crazy Egg Analysis: Usage Trends Navigating Back to Program Home Most visitors use the Home button in the top navigation (can receive up to 7% of click traffic) The green bar and the breadcrumb are used less often (generally less than 1% each). eere.energy.gov
Crazy Egg Analysis: Usage Trends Global Navigation Not drawing much attention. Preliminary evidence suggests that this trend also extends to subsites. eere.energy.gov
Crazy Egg Analysis: Usage Trends Search ~2-4% of visitors perform searches from home or second level pages. Search help is rarely used. eere.energy.gov
Crazy Egg Analysis: Usage Trends Site Map, Printable Version, Share Visitors do interact with these features (usually draw 0-0.5% of page clicks). Share is rarely used. eere.energy.gov
Crazy Egg Analysis: Usage Trends Footer Receives 0-1% of page traffic. Contacts is most popular; Policies, DOE get some traffic. eere.energy.gov
Crazy Egg Analysis: Usage Trends Top Navigation Primarily used on home pages (can constitute 15-25% of page traffic). Usage on second levels varies considerably (6-26%). Most popular: About, Financial Opportunities, Information Resources Least popular: News, Events, and Deployment eere.energy.gov
Crazy Egg Analysis: Usage Trends Right Column Consistently draws less traffic. Particular news stories or features draw more traffic than others (depends on subject). A few visitors use the Subscribe to News, More News links. eere.energy.gov
Crazy Egg Analysis: Usage Trends Left Navigation Receives up to 43% of the page clicks (second levels) Effectively draw people s attention. Consistently gets more clicks than the top navigation on second level pages. eere.energy.gov
Crazy Egg Analysis: Usage Trends Center Content Attracts more clicks than other areas of page. Info above the fold is more clicked than info below the fold. Tops of lists get more clicks than bottoms of lists. Visitors click on program descriptions. Rotators draw attention. Traffic to feature graphics depends on content/design. Visitors click on unlinked graphics. eere.energy.gov
Crazy Egg Analysis: Usage Trends Recommendations Based on Data Gain an understanding of your visitors top tasks and program goals; use that to streamline and simplify pages. Put important content into the center above the fold. Place links you want to promote at the top of the list. Consider adding a link to About from program taglines. Link graphics advertising particular content; provide visual cues so visitors know which graphics are links. Use bright colors, images of maps, images of money to draw attention. If a program click through rate is lower than average (70- 80%), investigate why. eere.energy.gov
Crazy Egg Analysis: Usage Trends Future Research Why is the global navigation drawing so little attention? Why are visitors clicking on Home in the top navigation on home pages? Do EERE visitors tend to visit one or multiple programs when they come? Can users easily go between program sites? How do visitors feel about the rotators? What accounts for the great popularity of certain feature graphics? Why are visitors clicking on the home page program descriptions? Can visitors clearly distinguish between images that are clickable and those that are static? Do visitors understand what they will find in Information Resources? Do visitors understand and find value in the content found under labels like Deployment and Market Transformation, since they are often not heavily clicked on? Do users understand what site they are searching? How are users interacting with the right column? How much content is useful vs overwhelming ? eere.energy.gov
