Understanding Demand Planning in Supply Chain Management

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Demand planning is crucial in driving the supply chain, involving forecasting sales, determining needed inventory and resources, and achieving a balance between supply and customer demand. This process helps optimize procurement, manufacturing, and operational efficiency in meeting future needs.


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  1. Common Learning Blocks Learning Block 2 Demand Planning

  2. Course Agenda 1. Supply Chain Management Principles 2. Demand Planning 3. Supply Management and Procurement 4. Warehousing Operations 5. Inventory Management 6. Manufacturing and Service Operations 7. Transportation Operations 8. Customer Service Operations 2

  3. Demand Planning Learning Block 2

  4. Description Demand planning is the engine that drives supply chain. Personnel in demand planning develop a realistic forecast for sales. This forecast provides purchase requisitions and work orders to manufacturing. 4

  5. Learning Objectives Describe demand planning Define inputs to the demand plan Explain the outputs from the demand plan

  6. Overview Demand forecasting is an estimate of a company s future needs and forms the basis for a credible demand plan. Sales forecasting defines what customers will buy over a defined period, usually one year. The demand planning function defines what inventory and resources are needed to support the sales forecast.

  7. Overview Demand planning is the process of planning goods, materials, and resources required for procurement and manufacturing to support the sales forecast. The demand planning function also defines other resources needed for manufacturing like mixing and baking equipment along with personnel staffing to perform the necessary operations. The demand plan attempts to achieve a balance that defines the necessary supply elements with anticipated customer demand.

  8. Practice Questions 1. An estimate of a company s future needs is called: 1. Financial planning 2. Balance sheet 3. Demand forecasting 4. Targeting 2. The basis for a credible demand plan is derived from the: 1. Chief executive officer or company owner 2. Demand forecast 3. Shipping department 4. Warehouse size and location

  9. Practice Questions 3. To support the sales forecast, the demand plan defines the needed: Inventory and resources Customers Suppliers Transportation routes The demand planning function initiates requisitions for: Sales Suppliers Warehousing Procurement a. b. c. d. 4. a. b. c. d.

  10. Practice Questions 5. supply elements and: a. Prior forecasts b. Anticipated consumer demand c. Warehouse square footage d. Receiving docks The demand plan attempts to achieve a balance between

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