Understanding the Law of Demand in Markets

Markets in Action
The laws of 
Supply
and 
Demand
Demand
An interaction between buyers (who demand goods and
services) and sellers (who supply goods and services).
We live in a market economy – defined as freedom of
choice and action between consumers and firms which
determine economic output and price.
Markets don’t need to be a physical place.
The law of Demand
Demand for a good or service can be defined as the
quantity that buyers are willing and able to buy at a
particular price.
As the price of a good or service rises, the quantity
demanded will fall.  The opposite occurs when prices
fall.
Complete Question 1 on your work sheets
Expansion or
contraction
An increase in price will result in a
contraction.
At $5 per kilo, consumers would buy
100 kilos of apples, whereas, if the
price rose to $10 per kilo, the demand
would contract to 50 kilos.
Expansion or
contraction
A decrease in price will result in an
expansion or extension of demand.
At $4 per kilo, consumers would buy
100 kilos of tomato's, whereas, if the
price drop to $2 per kilo, the demand
would expand to 200 kilos.
Aunty Beryl 
wants to make and sell chocolate
covered strawberries and conducts her research
Luke
Sarah
Jayne
The 
Law of Demand 
is that the quantity demanded will decrease as the price increases.
Plot the following demand curve for chocolate
strawberries
Price
Quantity
A demand curve shows the quantity
demanded at a range of prices
Complete Question 2 - 4 on your work sheets
Changes in the demand curve
Other than a change in the price
of the item being plotted
What is all wage earners received
a tax cut?
Demand for chocolate may
increase – greater number
demanded at the same price.
At $10, wage earners would
buy 165 chocolates instead of
115.
What if there was a heatwave?
Demand for chocolate may
decrease – less demand even
though there has not been a
price change.
At $10, consumers would only
buy 120.
Complete Question 5 - 7 on your work sheets
The law of Supply
Supply is the quantity of a good or
service that producers are willing and
able to supply at a particular price
Chocolate 
covered
 
strawberries
Aunty Beryl is one of may suppliers of chocolate
strawberries in Adelaide – all driven by a profit motive.
Each willing to dip more strawberries in chocolate if they
expect higher prices.
Aunty Beryl
The fine foods company
Confectionary Supplies
The 
Law of Supply 
is that the quantity supplied will increase as the price rises.
Plot the following 
supply
 curve on the same graph
as the demand curve for chocolate strawberries
Price
Quantity
A supply curve shows
the quantity supplied
will increase as prices
increase
Equilibrium
the market price at which buyers want
to buy the same quantity that sellers want to sell.
Price
Quantity
This point it
determined through
interaction of supply
and demand – a point
were both are satisfied
market efficiency
.
Shortage
tells suppliers that they not only can
produce more, but could also charge a higher price –
some consumers are prepared to pay more.
Price
Quantity
SHORTAGE
Shortage
tells suppliers that they have produced
too much and they need to encourage buyers back
to the market by reducing prices and demanding
more quantity.
Price
Quantity
SURPLUS
Equilibrium
the market price at which buyers want
to buy the same quantity that sellers want to sell.
Price
Quantity
This point it
determined through
interaction of supply
and demand – a point
were both are satisfied
market efficiency
.
Excess
having too many strawberries and feeling sick.
Shifts in supply
and demand
Shifts in supply and demand
Shifts in supply
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Markets in action demonstrate the laws of supply and demand, where buyers and sellers interact to determine economic output and price. The law of demand states that as prices rise, the quantity demanded decreases, leading to contraction, and vice versa. Through an example of chocolate-covered strawberries, the concept of demand elasticity is illustrated. Aunty Beryl's research reflects how price changes influence the quantity demanded, showcasing the fundamental principle of the law of demand.


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  1. Markets in Action The laws of Supply and Demand

  2. Demand An interaction between buyers (who demand goods and services) and sellers (who supply goods and services). We live in a market economy defined as freedom of choice and action between consumers and firms which determine economic output and price. Markets don t need to be a physical place.

  3. The law of Demand Demand for a good or service can be defined as the quantity that buyers are willing and able to buy at a particular price. As the price of a good or service rises, the quantity demanded will fall. The opposite occurs when prices fall.

  4. Complete Question 1 on your work sheets

  5. Expansion or contraction An increase in price will result in a contraction. At $5 per kilo, consumers would buy 100 kilos of apples, whereas, if the price rose to $10 per kilo, the demand would contract to 50 kilos.

  6. Expansion or contraction A decrease in price will result in an expansion or extension of demand. At $4 per kilo, consumers would buy 100 kilos of tomato's, whereas, if the price drop to $2 per kilo, the demand would expand to 200 kilos.

  7. Aunty Beryl wants to make and sell chocolate covered strawberries and conducts her research Luke Sarah Jayne Price per chocolate strawberry Quantity demanded per week Price per chocolate strawberry Quantity demanded per week Price per chocolate strawberry Quantity demanded per week 10 20 10 25 10 10 20 15 20 20 20 10 30 10 30 15 30 10 40 0 40 10 40 5 50 0 50 5 50 0 The Law of Demand is that the quantity demanded will decrease as the price increases.

  8. Plot the following demand curve for chocolate strawberries A demand curve shows the quantity demanded at a range of prices Price Price per chocolate strawberry Quantity demanded per week 10 10000 20 8000 30 6000 40 4000 50 2000 Quantity

  9. Complete Question 2 - 4 on your work sheets

  10. Changes in the demand curve Other than a change in the price of the item being plotted What is all wage earners received a tax cut? Demand for chocolate may increase greater number demanded at the same price. At $10, wage earners would buy 165 chocolates instead of 115.

  11. What if there was a heatwave? Demand for chocolate may decrease less demand even though there has not been a price change. At $10, consumers would only buy 120.

  12. Complete Question 5 - 7 on your work sheets

  13. The law of Supply Supply is the quantity of a good or service that producers are willing and able to supply at a particular price Chocolate covered strawberries

  14. Aunty Beryl is one of may suppliers of chocolate strawberries in Adelaide all driven by a profit motive. Each willing to dip more strawberries in chocolate if they expect higher prices. Aunty Beryl The fine foods company Confectionary Supplies Price per chocolate strawberry Quantity demanded per week Price per chocolate strawberry Quantity demanded per week Price per chocolate strawberry Quantity demanded per week 10 50 10 250 10 600 20 100 20 500 20 600 30 150 30 750 30 600 40 200 40 1000 40 2000 50 250 50 1250 50 2000 The Law of Supply is that the quantity supplied will increase as the price rises.

  15. Plot the following supply curve on the same graph as the demand curve for chocolate strawberries A supply curve shows the quantity supplied will increase as prices increase Price Price per chocolate strawberry Quantity demanded per week 10 2000 20 4000 30 6000 40 8000 50 10000 Quantity

  16. Equilibrium the market price at which buyers want to buy the same quantity that sellers want to sell. This point it determined through interaction of supply and demand a point were both are satisfied market efficiency. Price Price per chocolate strawberry Quantity demanded per week 10 2000 20 4000 30 6000 40 8000 50 10000 Quantity

  17. Shortage tells suppliers that they not only can produce more, but could also charge a higher price some consumers are prepared to pay more. Price Price per chocolate strawberry Quantity demanded per week 10 2000 20 4000 30 6000 SHORTAGE 40 8000 50 10000 Quantity

  18. Shortage tells suppliers that they have produced too much and they need to encourage buyers back to the market by reducing prices and demanding more quantity. SURPLUS Price Price per chocolate strawberry Quantity demanded per week 10 2000 20 4000 30 6000 40 8000 50 10000 Quantity

  19. Equilibrium the market price at which buyers want to buy the same quantity that sellers want to sell. This point it determined through interaction of supply and demand a point were both are satisfied market efficiency. Price Price per chocolate strawberry Quantity demanded per week 10 2000 20 4000 30 6000 40 8000 50 10000 Quantity

  20. Excess having too many strawberries and feeling sick.

  21. Shifts in supply and demand

  22. Shifts in supply and demand

  23. Shifts in supply

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