Insights from TTI Study: Press Mentions, Fundraising Success, and Scholarships Update
The TTI study garnered significant press attention with a potential reach of 88.7M in January, contributing to 219 press mentions. The research transitioned to Tourism Economics and raised over $90,000 through raffles and auctions. Recommendations include repeating successful events in 2025 and initiating donation requests in June. The ABA Foundation reported updates on scholarships, with a slow start due to FAFSA issues, yet achieved record submissions and completions.
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Research Press release for TTI study Contributed* to 219 press mentions in January Potential reach of 88.7M Research was picked up twice; initial Jan release and again during EPA GHG Phase 3 ruling remarks (referenced) March transition from Guerilla Economics to Tourism Economics (Oxford Economics) for census and quarterly coach sales data Marketplace 2024 $90,000+ raised through raffle and silent auction Recommend repeating both events for 2025 Donation requests to begin in June; please contact Ben Rome if you already have something to donate ABA Foundation *Other factor was Peter mentioned in NPR outlet stories regarding demise of Greyhound stations 1
Marketplace 2024 Fundraising Event Afterglow Silent Auction Purse Raffle Contributions TOTAL 2024 22,750 63,891 17,400 20,000 124,041 2023 23,410 52,293 15,075 27,750 118,528 2
ABA Reserve | ABAF Endowment Value* YTD 2023 ITD (11/2018) 6.48% ABA Reserve Fund 4,600,000 3.75% 14.99% ABAF Endowment 9,400,000 5.61% 18.03% 8.99% * as of April 11, 2024
Research: Tourism Economics March 2024, transitioned from Guerilla Economics (John Dunham Associates) to Tourism Economics (part of Oxford Economics) 2024 projects: 2023 Census (moving to an annual project) Q2-Q4 Manufacturer survey Monthly economics blog (replacing Itinerary newsletter) 3 presentations (1 live, 2 webinar) Adam Sacks, President, Tourism Economics 4
ABA Foundation: Scholarships Slow start to this year, due primarily to FAFSA issues Extended until April 30 to account for FAFSA delays Closed with highest number of initial submissions (1850+) ever Third-highest completions in last five years (280+) Suppressed completed submissions (185+) due to FAFSA delays 5
2023-2024 Scholarship Season Opened December 1, 2023 Closed April 30, 2024 Key issue: the poorly timed revamped FAFSA application Across the United States, FAFSA submission rates have plummeted by 29% compared to this time last year. The decline is particularly pronounced in schools with higher proportions of low-income students, according to the National College Attainment Network. Currently, only 27% of the class of 2024 has completed the FAFSA, lagging significantly behind the 45.5% completion rate achieved by the class of 2023. 6
2024-2025 Scholarship Season Season Applications started 1699 1856 Applications submitted 355 302 Applications completed 253 185 2023-2024 2024-2025 Data as of May 1, 2024 7
