Matching Gift Roadmap: Boost Your Nonprofit's Fundraising Efforts
Elevate your nonprofit's fundraising potential with the Matching Gift Roadmap provided by Double the Donation. This presentation guides organizations on identifying key leaders, assessing current revenue, optimizing donor information, exploring marketing opportunities, and setting timelines for success. Customize the slides to align with your organization's goals and empower your team to maximize matching gift revenue.
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Presentation Transcript
Matching Gift Roadmap Jump-start your matching gift efforts. Your nonprofit can modify and share this presentation with colleagues. Provided by: Double the Donation http://doublethedonation.com
About this presentation Double the Donation, a provider of matching gift tools and services for nonprofits, created this presentation to help nonprofits jump-start their matching gift discussions. We encourage individuals to customize the slides for their own organization.
Steps to Success: How the (organization name) team can improve our matching gift efforts 01 02 03 04 05 06 Identify a matching gift leader within the organization Baseline current revenue Determine what information to provide donors Evaluate marketing opportunities Identify any additional required support Set timelines
1. We need to determine which individual and which department is responsible for ensuring matching gift success We propose that the _______ department should be ultimately responsible for promoting and increasing matching gift revenue
2. Current Matching Gift Status Metric Last Year This Year (Current) This Year (Target) # of matching gifts received XXXXX XXXXX XXXXX # of total donations from individuals XXXXX XXXXX XXXXX % of donations matched XX% XX% XX% Dollars received from matching gifts $XXXXX $XXXXX $XXXXX We expect employee matching gifts to generate $XXXXXXX this year
3. Narrow in on matching gifts We don t mention matching gifts We encourage donors to ask their HR departments for matching gift information We list out a few matching gift companies We provide all match- eligible donors with matching gift forms, guidelines, and instructions across our fundraising efforts Determine where your organization falls and what you re trying to achieve
4. Evaluation of Current Marketing Determine where you currently promote matching gifts and set goals for modifying marketing materials Metric Suggested Location Currently Target Website navigation (Yes / No) Yes Online Methods Ways to give page (Yes / No) Yes Donation form (Yes / No) Yes Confirmation screen (Yes / No) Yes Social Media (Yes / No) Yes Emails (Yes / No) Yes Newsletters (Yes / No) Yes Offline Methods Acknowledgement letters (Yes / No) Yes Donation forms (Yes / No) Yes For additional suggested locations, details, and examples go to: http://doublethedonation.com/marketing-matching-gifts
Remember, its a team effort. Outline the support you ll need 5. Determine where you currently promote matching gifts and set goals for modifying marketing materials Annual Giving Team Marketing Team Include matching gifts in the donation process Modify acknowledgement letters Design graphics / approve Double the Donation s pre-made ones Allocate space in newsletters Promote on social media IT Team Membership Team Make desired website modifications Incorporate Double the Donation s matching gift search tool into the website (If you re a Double the Donation customer) Include matching gift information in new member packets Create custom emails to promote matching gifts to members
6. Our proposed timeline June June / July July (Ongoing) November (quarterly) Identify Opportunities Modify Fundraising Materials Promote to Donors Measure, Evaluate, Improve 1-4 weeks 4 Weeks Ongoing Ongoing Determine our matching gift goals Finalize marketing locations Ensure matching gifts are being promoted to donors Define metrics Quarterly tracking and reporting Evaluate the matching gift tools and services available to nonprofits Develop targeted fundraising strategies for each channel Incorporate matching gifts into new donor communications Develop plan to share matching gift results across the organization Get buy-in and support from colleagues and departments Work with colleagues to modify the website and offline marketing materials Create year-long matching gift marketing calendar
Additional Matching Gift Resources List of top matching gift companies: http://doublethedonation.com/matching-grant-resources/list-matching-gifts-companies/ Suggested marketing locations, downloadable resources, and examples: http://doublethedonation.com/matching-gift-marketing/ Pricing for Double the Donation s services: http://doublethedonation.com/pricing/
