Effective Strategies for Fundraising Success
Develop a comprehensive fundraising strategy by identifying potential funding sources, setting clear goals, creating action plans, and monitoring progress. Explore various sources of income such as trusts, foundations, companies, events, and individuals. Implement short-term, long-term, and intermediate funding plans to achieve fundraising targets successfully.
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Fund Raising Strategies and Planning We think .. we want to apply for outside funding now what and how?
Fund Raising Strategy is a long term plan of action to achieve a particular fundraising Goal Why Identify potential funding options: It is necessary to find out in advance what sources of funding are available, through governments, international agencies, some international NGOs or private foundations cooperation
6 simple steps of fundraising plan : Identify your assets Set your Goals Create plan of action Work the plan Monitor the plan Celebrate !
Potential sources of income Trusts/Foundations capital and revenue Statutory government, local authorities Companies cash, sponsorship, in-kind, volunteering etc Events cash, sponsorship Lottery capital and revenue (can be restricted) Trading shops, products, services Contracts - service level agreements etc Extras matched giving Also - social investment, loan finance, bonds and INDIVIDUALS a whole range of possibilities (focus for today)
Company giving Sponsorship Advertising Gifts in Kind Grants from Charitable Trusts Volunteers Secondments Cash Matched giving
Funding Short Term Long Term Intermediate
Start Putting it together ! Fundraising Targets Fundraising Strategies Action Plans
Example of Plan Strategy Description Target Dolor/Euro /BDT Cost Who will do By when Audience
Action Steps Action Step Who will do it ? When will it happen? What resources are needed ?
UN Donors The UN Central Emergency Response Fund (CERF), The United Nations Development Programme (UNDP), The United Nations Refugee Agency (UNHCR), The United Nations Children's Fund (UNICEF), The World Food Programme (WFP), The UN Refugee Agency (UNHCR), The United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA), The United Nations Children's Fund (UNICEF), The Food and Agriculture Organization of the United Nations (FAO), The FAO Global Information and Early Warning System , The World Health Organization (WHO),
Other useful sites www.fundingcentral.org.uk www.ncvo-vol.org.uk/sfp (sustainable funding project) www.how2fundraise.org www.do-it.org.uk www.volunteering.org.uk www.fit4funding.org.uk All guidelines are available on a dedicated website designed especially for humanitarian donors : www.oecd.org/development/humanitarian -donors/ Institute of Fundraising : www.institute-of-fundraising.org.uk Her Majesty s Revenue & Customs www.hmrc.gov.uk/charities CAF Charity Services www.cafonline.org/charityadmin
Humanitarian aid contributions Funding for 2018 from top 10 donors globally : % as a share of global funding Donor Funding (US$) United States of America, Government . 2256824174 16.3% European Commission 2000223504 14.5% United Kingdom, Government . European Commission - EU Facility for Refugees in Turkey Saudi Arabia (Kingdom of), Government . Germany, Government . United Arab Emirates, Government . Canada, Government . Sweden, Government . Japan, Government . 1229517774 8.9% 852079025 6.2% 771267224 5.6% 753774546 5.4% 699602010 5.1% 628587840 4.5% 545209099 3.9% 376416643 2.7%
Funding progress on 2018 appeals Requested Funded Still needed 31% 50% 19%
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