Beekeeper - Business Restructuring and Agility Enhancement

Slide Note

The analysis focuses on key issues like internal silos and inefficient management structures, followed by a SWOT analysis highlighting strengths, weaknesses, opportunities, and threats. Recommendations include consolidating and restructuring, and implementation strategies revolve around core industries and organizational restructuring. The journey continues with staffing and funding trends, organizational restructuring plans to enhance expertise and agility, and re-engineering the platform for industry-specific applications.

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Presentation Transcript

Beekeeper SAI GAJJALA, TIM HUFFMAN, SARAH MEADOWS, BRUCE WAYNE

Key Issues Core business verticals Internal silos Inefficient management structure Cross compatibility of features

SWOT Analysis Strengths Weaknesses Fast growth Customized delivery Employee application usage data Too reactive Lack of industry leader reputation Opportunities Niche market Size of hospitality & retail markets Standardizing smartphones in the workplace Threats Oligopoly of communication app leaders GDPR HIPAA

Recommendations Recommended Plan Consolidate & Restructure Alternate Plan 1 Single vertical Alternate Plan 2 Increase capacity

Implementation Focus on three core industries Organizational restructuring Re-Engineer Platform for Agility

Core Business Verticals Overall Headcount 140 120 Hospitality 100 Retail 80 60 Manufacturing 40 20 0 Q1 2015 Q3 2016 Q2 2017 Q1 2018

Series A Staffing & Funding Red e App Series A Staffing & Funding Staffbase Beekeeper 0 20 40 60 80 100 120 140 Headcount Funding

Organizational Restructuring Engineering team siloed into three areas One employee experience Improve expertise in industry areas Hire project managers with industry expertise in three core business areas Dashboard & analytics Security & Integration

Re-Engineer Platform for Agility Create Basic App De-integrate industry specific features to create a standard app that can be used by most industries. Create Industry Add-Ons Create industry-specific features as add- on packages that can be purchased and built-out for additional industries over time. Branded as Beekeeper. Brand Beekeeper packages: Retail: Bumble Bee Hospitality: Honey Bee Manufacturing: Worker Bee

Timeline Internal External Bee Begin re-engineering a standard version of Beekeeper app End sales to other non-core verticals Proactive 0-6 months Communicate dedication to core vertical clients Keep it simple Internal restructuring Develop industry-specific branding for verticals Bring Out The Best In Each Other Cross-train engineers 6-12 months Hire Project Managers within the 3 core verticals who are Subject Matter Experts (SMEs) Bee Brave Two-factor authentication implementation 12-18 months Deliver standard version of Beekeeper app to market with add-on features for specific industries Bee Open 18-24 months

Alternative 1: Single Vertical Focus on hospitality industry. Massive market & potential Too dependent on hospitality market Limits growth in other areas GDPR concerns for international chains Build reputation Potential to be industry leader

Alternative 2: Increase Capacity Hire more engineers. Increase bandwidth Adapt to consumers needs Consumer-specific customizable company Cost of hiring Costly maintenance Non-standard platform to troubleshoot & manage Further increase communication gap among development engineers. Need for rebranding