Beekeeper Analysis: Revitalizing Core Business for Sustainable Growth
Team Global presents a comprehensive analysis for Beekeeper, highlighting challenges like low morale and lack of focus. The recommendation focuses on returning to core values, standardizing operations, and expanding into similar markets. Emphasis is placed on collaboration, simplicity, and proactive measures to improve customer satisfaction and employee morale.
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BEEKEEPER: HASTHEHONEYBEENSPREADTOTHIN? Presented by: TEAM GLOBAL Presented to: Board of Directors of Beekeeper Paola Sunye Gustavo Armenteros Rico Heuchel Andre Berger 1
Challenge Recommendation Analysis Alternatives Implementation Financials Where you are now Where you want to be Lack of focus Low employee morale Confusion about whether to go deep or broad deep or broad Defined core business model Customer attraction and retention Strengthen market share and expand sustainably Lack of focus Low employee morale Confusion about whether to go 2
Challenge Recommendation Analysis Alternatives Implementation Financials OUR MANDATE Where you are now Where you want to be Defined core business model Customer attraction and retention Strengthen market share and expand sustainably Lack of focus Low employee morale Confusion about whether to go deep or broad 3
Challenge Recommendation Analysis Alternatives Implementation Financials Return to your roots! Standardize and strengthen core business Expand to a similar market Get prepared for future growth 5
ANALYSIS 6
Challenge Recommendation Analysis Alternatives Implementation Financials Collaboration and open mindedness Simplicity Core values Proactiveness Tolerance to failure 7
Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: Hotels, Retail, Manufacturing Seasonality and high turnover rates Communication gaps Customer satisfaction Lack of Use of smartphones Information security commitment to brand 8
Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: Hotels, Retail, Manufacturing Seasonality and high turnover rates Communication gaps Customer satisfaction Lack of Use of smartphones Information security commitment to brand Need for a solution which improves customer satisfaction and employee morale: increase communication, create a sense of belonging, ensure privacy 9
Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: a changing landscape Increasingly risk adverse Looking for personalization GDPR and data protection Look to more established companies Improve customer relations and increase sales Compatibility issues 10
Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: a changing landscape Increasingly risk adverse Looking for personalization GDPR and data protection Look to more established companies Improve customer relations and increase sales Compatibility issues Strain on engineering and sales department and slower development 11
Challenge Recommendation Analysis Alternatives Implementation Financials Your product: does it meet customer needs? Mobile app Peer-to-peer messaging Employee surveys Forums for important information Tailor-made Secured information 12
Challenge Recommendation Analysis Alternatives Implementation Financials Your product: does it meet customer needs? Mobile app Peer-to-peer messaging Employee surveys Forums for important information Tailor-made Secured information It would.. but there are difficulties in delivering promises: lack of focus and constraints in terms of personnel 13
ALTERNATIVES 14
Challenge Recommendation Analysis Alternatives Implementation Financials With your focus on customer compliance, would allow Beekeeper to move into all industries GDPR opportunity Standardize product and processes while focusing in the hospitality market Focus on hospitality Penetrate similar markets Expand into similar markets with your product and services 15
Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons 16
Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons 17 Employee morale is not improving and it is very difficult to implement
Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons 18 Employee morale is not improving and it is very difficult to implement
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Focus on hospitality 19
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Focus on hospitality 20 Improve morale and strengthen core business
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Focus on hospitality 21 Improve morale and strengthen core business
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Penetrate similar markets 22
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Penetrate similar markets 23 Disruptive capability and future growth
Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Penetrate similar markets 24 Disruptive capability and future growth
Challenge Recommendation Analysis Alternatives Implementation Financials Criteria Alternative Ease of Future growth Employee morale Core values implementation GDPR Opportunity Focus on hospitality Penetrate similar markets 25
Challenge Recommendation Analysis Alternatives Implementation Financials Criteria Alternative Ease of Future growth Employee morale Core values implementation GDPR Opportunity Focus on hospitality Penetrate similar markets 26
Challenge Recommendation Analysis Alternatives Implementation Financials Return to your roots! Standardize and strengthen core business Expand to a similar market Get prepared for future growth 27
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Hard Rock Cafe Employees Future actions 29
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Guest Complain platform Hard Rock Cafe Where are you? Where are you? Employee Employees Future actions 30
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Chat EMPLOYEE Complain platform Complain platform Hard Rock Cafe Where are you? Where are you? Where are you? Service Employees Future actions 31
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Chat GUEST Complain platform Complain platform Hard Rock Cafe Where are you? Where are you? Where are you? Services Employees Bonuses Future actions 32
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Expand in similar businesses Focus on large chains Hard Rock Cafe Combination of Hotels and Restaurants Employees Hard Rock Caf as a pilot Future actions 33
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Align engineers and sales: Meetings and fun events together Socialize Business lunch Workshops External consulting Hard Rock Cafe Employees Future actions 34
Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Further expansion after 1 year in other business Hard Rock Cafe Employees Premium status for tailor made features of the App Future actions 35
FINANCIALS 36
Challenge Recommendation Analysis Alternatives Implementation Financials Action Plan Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q4 2018 2019 2020 Costs: one-off p.a. I. Hospitality app development Hire external IT consultant 30,000.00 $ II. Implementation of app hire external IT consultant create online video tutorial customer employee training 14,000.00 $ III. Pilot for restaurants pilot together with Hard Rock Caf Assess experience Find suitable restaurants as partner IV. Employee alignment Advisory 60,000.00 $ Sum: 104,000.00 $ 37
Challenge Recommendation Analysis Alternatives Implementation Financials Mitigation 1 use of the app is not obligatory 2 Advisory committee 3 Expansion to similar industries (eg: restaurants) 1 Compliance is not met 2 Lower morale in sales and engineers Impact 3 Lose disruptive advantage Likelihood 38
Challenge Recommendation Analysis Alternatives Implementation Financials OUR MANDATE Where you are now Where you want to be Defined core business model Customer attraction and retention Strengthen market share and expand sustainably Lack of focus Low employee morale Confusion about whether to go deep or broad 39
QUESTIONS? 40
