KVCR.FM/TV/FNX Service and Sustainability Enhancement Plan
Boosting revenues, securing ongoing funding, and optimizing organizational structure are key priorities for KVCR.FM/TV/FNX. The goals include increasing revenue, community engagement, production capacities, and growing FNX into a major national network. Administrative actions focus on optimizing expenditures, while enhancing the station's community presence and local content diversity. With a focus on sustainability and service enhancement, KVCR aims to evolve its programming and organizational structure to meet community needs effectively.
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KVCR FM/TV/FNX Path to Increasing Service and Sustainability
Boosting Revenues and Securing Ongoing Funding Grow the Member Base Maximize Underwriting Possibilities Develop & Redefine KVCR Foundation Explore Marketing Opportunities
Goal 1: Increasing Revenue Grow Membership & Increase Underwriting Identify and Pursue More Grants Explore Additional Tribal Gifts Optimize Fees Maximize Income Potential from Facility Rentals and Use
Administrative Actions to Optimize Expenditures Identify/Apply Overhead Costs To Grants Itemize Expenses per Project Develop Viable Multi-Year Financial & Staffing Plans
Goal 2: Build KVCR's Community Presence ACTION: Step Up Community Engagement Embrace Community and Increase Visibility Improve Diversity in TV/Radio Content to Proportionately Reflect Community
Goal 3: Strengthen KVCRs Production Capacities ACTION: Increase In-House Productions Increase Diversity of Local Content Establish KVCR as a National Content Source
Goal 4: Grow FNX ACTION: Increase Community Engagement Explore Funding Options Increase in-House Productions Expand Programming to 1500 hours Establish FNX as a Major National Network
Goal 5: Optimize Organizational Structure Study and Evaluate KVCR Staff Structure Redefine KVCR Foundation Board Create a Foundation Director Position
KVCR/TV Channel 24 KVCR/TV Programming and Audience is Healthy Programming Continues to Evolve Localism in Production is Increasing Viewership Continues Growing
L.A. PBS Station Trends 2007 2013: KVCR Grows, Others Decline KOCE/PBS SoCal KCET 2,100,000 3,500,000 2,000,000 3,000,000 2,500,000 1,900,000 2,000,000 1,800,000 KOCE KCET 1,500,000 1,700,000 1,000,000 1,600,000 500,000 0 1,500,000 07 13 07 13 KLCS KVCR 3,500,000 800,000 3,000,000 700,000 2,500,000 600,000 500,000 2,000,000 400,000 KLCS 1,500,000 KVCR 300,000 1,000,000 200,000 500,000 100,000 0 0 07 13 07 13
FNX First Nations Experience Verizon, and Direct TV Southern California, LA Area WYCC-PBS Chicago, IL / and Northwestern Indiana KUAC Fairbanks, Alaska KEET TV Northern California KJHP-LP Morongo Valley LPTV Lakeland, Minnesota Reservation Transponder Shoshoni, WY Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation
FNX Acquisitions & Programming Content Has Grown from 50 to 500 Hours Need to Refresh Content thru End of FY14 Immediate = 1,500 to 4,000 Hours of Programming Long Term = Establish FNX as Major National Network
KVCR/FM 91.9 Audience and Team Growth Programming Outreach Grants Cross Programming/Promotion
KVCR Radio Audience Growth AQH 3000 2500 2000 2012 Fall 1200 2013 Fall 2600 1500 1000 500 0 2012 Fall 1200 2013 Fall 2600
KVCR Radio Audience Growth Weekly 80,000 70,000 60,000 50,000 Weekly 40,000 30,000 20,000 10,000 0 2012 Fall 58,000 2013 Fall 75,600
KVCR TV Members 7700 7629 7600 7500 7400 7304 7300 7266 7200 7100 7000 FY 2013 FY 2014 FY 2015 Members in FY 2014 = 6-Month Snapshot of Current Members as of January 28, 2014 FY 2015 = 5% Projection Based on Membership Trends
91.9 KVCR Members 3460 3500 3400 3295 3300 3200 3100 3014 3000 2900 2800 2700 FY 2013 FY 2014 FY 2015 Number of members in FY 2014 = 6 month snapshot of current members as of January 28, 2014 FY 2015 = 5% projection based on membership trends
Growing KVCR Membership in FY 2015 5% Projected Membership Growth by FY2015 Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year Build and Launch Social Media Fundraising Campaign
KVCR Underwriting For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative Goal is to Maximize Potential Revenue thru Team Building
Underwriting Revenue Income/Revenue
Underwriting Potential Underwriting by $100,000 Revenue Projections Based on Current Underwriting Trends
What Were Doing Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support Increasing Internship Opportunities Cultivating HS Student Pipelines to SBVC Developing New Partnerships with Additional Institutions CSUSB, UCR, La Sierra Univ. and Others
Intern Program & Volunteers Working with More Local Schools and Universities Mentoring Students Through Current Projects Offering Hands-on Professional Experience On-Air Promotion, Production and News Reporting Web Development Creating In-House Animation
In Review Focus Community Matters & Localism Strengthen KVCR Service and Brand Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming Elevate KVCR Profile More Civic Participation and Visibility, Polish the Gem of the I.E. Increase Membership and Underwriting Revenues Financial and Staff Planning for Sustainability
Path to The Future Focus More on Community Content Embrace and Reflect Diverse Communities Reach Out to City and County Governments, Local Schools, Colleges and Universities Increase Partnerships with Other Cultural, Arts and Educational Institutions
