Beehive Behavior Consulting for Growth and Agility

Beekeeper consulting firm, East Coast Global Consulting, focuses on guiding beekeepers towards growth by enhancing services, defining core objectives, and analyzing industry challenges. Recommendations include app simplification and strategic industry framework utilization. Non-desk industry environment analysis identifies issues and opportunities for organizational support and continuity. Beekeeper strengths lie in early adaptability and security leadership, while weaknesses include internal tensions and cross-compatibility issues.

• Consulting
• Growth
• Beehive Behavior
• Organizational Support
• Industry Challenges

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1. Beekeeper: Getting the Beehive to Beehave EAST COAST GLOBAL CONSULTING

2. Agenda Challenge Key Issues & Objectives Recommendation Analysis Alternatives Implementation Plan Financials Risks & Mitigations What Success Looks Like Delia Chelsey Allison Jennifer Delia EAST COAST GLOBAL CONSULTING 2

3. Challenge Steer Beekeeper towards growth while staying agile and exciting EAST COAST GLOBAL CONSULTING 3

4. Key Issues Breadth versus depth Organizational structure Long-term client relationships Navigating regulatory requirements EAST COAST GLOBAL CONSULTING 4

5. Key Objectives Define core business Streamline organization Attract large clients Simplify user interface EAST COAST GLOBAL CONSULTING 5

6. Recommendation Enhance services through app simplification and organizational restructuring and utilize strategic target industry framework to grow Beekeeper. EAST COAST GLOBAL CONSULTING 6

7. Analysis DELIA WARREN

8. Non-desk Industry Environment Issues Non-desk employees broadly disorganized Opportunities Employer-to-employee comms Lack of cohesiveness within companies and chains Non-desk industries begging for your solution! Create sense of belonging and organizational support Seasonality of industries impacts continuity Broader industry focus would avoid seasonal impacts High-turn over in target industries Provide continuity to organizations EAST COAST GLOBAL CONSULTING 8

9. Beekeeper Analysis Strengths: Weaknesses: Early ability to pivot Overwhelmed with complex demands Industry leaders in security Internal tensions too many cooks Growth hacking experimentation Cross-compatibility issues Operating in multiple countries Office space insufficient In disruptive industries agility is strength Keep it simple focus on differentiation EAST COAST GLOBAL CONSULTING 9

10. Apply Core Competencies Values Competencies Keep it Simple Target non-desk, low-tech employee organizations Bee Proactive Identify changing trends Bee Brave Be ready to pivot and adapt Bee Open Pipeline for user input Bring Out the Best Promote company cohesion and streamlined operations EAST COAST GLOBAL CONSULTING 10

11. Snapshot JENNIFER BUTTON

12. Financial Snapshot Meeting Sales Targets in 2017 Reliant on 3 Industries: Hospitality, Manufacturing & Retail EAST COAST GLOBAL CONSULTING 12

13. Financial Snapshot Revenue only covering 65% Company s Costs Success with raising capital- $5 M in 2016, $8 M in 2017 Turning down investors who do not align with core competencies EAST COAST GLOBAL CONSULTING 13

14. Organization Snapshot Founders Pfaffhauser Slotosch Grossman VP Growth Sztutwojner 8 Executive Middle Management Engineering Team Engineering Team Engineering Team EAST COAST GLOBAL CONSULTING 14

15. Organizational Challenges Engineering 3 Sister Teams owning one KPI (Users, Clients, Technology) Management of the San Francisco office had incongruent leadership philosophies (New Hire) Sales Executives were typically pro-risk whereas now need to focus on re-signing contracts Engineering cannot deliver what sales have promised EAST COAST GLOBAL CONSULTING 15

16. Alternatives CHELSEY PIKE

17. Alternatives GO DEEP GO BROAD SWEET SPOT EAST COAST GLOBAL CONSULTING 17

18. Alternative 1: GO DEEP Service Hotel Industry Advantages Previous history of success Existing clients; opportunity to develop relationships Disadvantages Limited growth opportunities key players captured Key players captured Limited agility; pigeon-holed EAST COAST GLOBAL CONSULTING 18

19. Alternative 2: GO BROAD Service All Industries Advantages Growth opportunity Capture new clients Disadvantages Available resources and organizational support Decrease in service quality Competition and company experience EAST COAST GLOBAL CONSULTING 19

20. Alternative 3: SWEET SPOT Service Industries within Framework Advantages Previous history of success Opportunity for growth Opportunity to develop existing relationships Developed competencies Disadvantages Niche player EAST COAST GLOBAL CONSULTING 20

21. Decision Matrix KEY OBJECTIVES Go Deep Go Broad Sweet Spot Define core business Streamline organization Attract large clients Simplify user interface EAST COAST GLOBAL CONSULTING 21

22. Recommendation Enhance services through app simplification and organizational restructuring and utilize strategic target industry framework to grow Beekeeper. EAST COAST GLOBAL CONSULTING 22

23. Implementation Plan ALLISON PENTON

24. Phase 1 Implementation Plan Mobile App Simplifications Talent Management Proposed Pricing Structure Strategic Target Industry Framework EAST COAST GLOBAL CONSULTING 24

25. Timeline Phase 1: 0-6 months Mobile app simplifications Talent management Phase 2: 6-12 months Roll out proposed pricing structure & enhanced marketing Phase 3: 12-24 months Strategic target industry framework EAST COAST GLOBAL CONSULTING 25

26. Phase 1 Enhancing Core Services Proposed: - Mobile App - Peer-to-peer - General feedback - Alerts Push alerts Currently: - Mobile App - Peer-to-peer messaging - Employee surveys - Customization for all clients - Notifications Training opportunities Job postings Social events - Scheduling Switching shifts Vacation requests Bees better communicating with the Beehive EAST COAST GLOBAL CONSULTING 26

27. Phase 1 Talent Management Promote Hot Desk Non-desk Working Encourage Knowledge Sharing in Offices Core Work Hours EAST COAST GLOBAL CONSULTING 27

28. Phase 1 Talent Management CEO VP Customer Relations VP Sales & Growth VP Talent Mgmt VP Engineering VP Finance Employee Experience Team Risk and Security Team Sales Manager North America EAST COAST GLOBAL CONSULTING 28

29. Phase 2 Proposed Pricing Options Bumble Bee Honey Bee Queen Bee Subscription No ads Customization Hive Analytics Subscription No ads Free mium With ads EAST COAST GLOBAL CONSULTING 29

30. Phase 2 Generating Buzz YouTube Series Free Demos Tradeshows Podcast Advertising Social Media Marketing EAST COAST GLOBAL CONSULTING 30

31. Phase 3 Strategic Industry Framework 60% Stability of Industry Hotels Non-Desk Workers Manufacturing Align with Company Values Retail B2B Company EAST COAST GLOBAL CONSULTING 31

32. Phase 3 Potential Industries Ride Sharing Organizations Shipping and Logistics Restaurants Warehousing EAST COAST GLOBAL CONSULTING 32

33. Financials Risks & Mitigations JENNIFER BUTTON

34. Financial Analysis Funds Required Organizational Re-structuring App Modification Marketing Total 100 K 500 K 750 K 1.3 M Raise money by Offering Series A Shares in Company to Investor(s) who align with core competencies EAST COAST GLOBAL CONSULTING 34

35. Financial Analysis EAST COAST GLOBAL CONSULTING 35

36. Risks & Mitigations Lack of Industry Buy-In Low Risk Rely on Success in Hospitality, Manufacturing & Retail Industry Creation of VP Sales & Growth Moderate Risk Niche player in non-desktop market Crewe targeting fast- food industry Competition Low Risk Due Diligence & Intense Focus on Security Risk & Security Team Security Issues EAST COAST GLOBAL CONSULTING 36

37. Conclusion DELIA WARREN

38. What Success Looks Like Provide communication services to non-desk workers Define core business Revitalize organization and promote hot desk and non-desk working options Streamline organization Strategic framework and marketing campaign Attract large clients Simplify user interface Simplified app for users EAST COAST GLOBAL CONSULTING 38

39. Questions? THANK YOU!

40. Contingency Plan Sell business to Slack Expect buy out to be 2-3x revenue Solid business model and client base seen as asset EAST COAST GLOBAL CONSULTING 40