Mackie Cricket Club Strategic Plan 2019-2021
Mackie Cricket Club embarked on a course of improvement to ensure long-term prosperity. The strategic plan focuses on community engagement, culture enhancement, growth, and player development. Identified strengths, weaknesses, opportunities, and threats guide their path. Key successes include new facilities and team creations. Objectives aim for an attractive club culture, financial stability, junior program enhancement, recruitment, and on-field success.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Mackie Cricket Club STRATEGIC PLAN 2019-2021
Background After a period of stagnation and decline, in 2018 a group of committee and members of the Mackie Cricket Club desired to embark upon a course of club improvement. This group is committed to the long term future and prosperity of the Mackie Cricket Club. The following plan outlines a roadmap to achieve our objectives to work with SECA and other associations to ensure the vision of the club is achieved and to be united as a committee and playing group on the opportunities that may arise.
Mackie Cricket Club - Vision Statement The Mackie Cricket Club will provide elite facilities and coaching for senior and junior players and a supporting and socially-friendly environment and culture for members and supporters to achieve success on and off the field and strengthen our links with the community.
Strategic Principles The club needs to develop a closer relationship with more of the community The club is committed to improving its culture and environment The club is committed to growth and sustainability The club is committed to player development The club is committed to junior development
Strategic analysis Strengths history, location, facilities improvement, commitment of committee, youth development, financial stability, successful grants. Our past proven strategies of junior development have worked. Weaknesses decline in culture, disconnect with many of our previous junior players, number of players and teams, low membership, low sponsorship engagement, team performances Opportunities wider engagement with community and neighbouring clubs, leverage local government relationships, better utilisation of our grounds, improving facilities, engagement with senior (over 50s) community Threats Further decline in culture, memberships, players, teams, and financial stability. Competition by other local clubs for the same community
Celebrating successes 1. New (third) practice net has been constructed 2. Grant application for electronic scoreboard has been approved 3. Creation of our first seniors (over 50 years) team 4. Creation of our first turf team 5. Growth of the Junior Masters and Master-blasters
Our objectives (short term) 1. An attractive club excellent culture and environment, working as one team 2. Financial stability 3. Improve junior program 4. Recruitment through the grades 5. Premiership success
An attractive club excellent culture and environment Our 5 pillars Our 5 Values 1. Teamwork (united) 1. Build trust 2. Excellence 2. Act with integrity 3. Discipline (respect) 3. Inspire others (with what I do) 4. Community (diversity) 4. Motivate others (with what I say) 5. Resilience (relentless) 5. Helping others (coaching)
Financial Viability 2013/14 70,078 2014/2015 71,579 2015/2016 61,903 2016/2017 77,029 2017/2018 2018/2019 69,305 75,000 2019/2020 75,000 2020/2021 75,000 Receipts from cricket operations Receipts from social functions 13,785 13,059 21,433 21,888 22,763 25,000 25,000 25,000 Payments of cricket operations 80,428 75,802 74,813 82,865 80,740 86,000 86,000 86,000 Payments of social functions 7,937 9,899 14,607 8,380 12,286 13,000 13,000 13,000 Net cash inflow / outflow -4,503 -1074 -6,083 +7,673 -958 +1,000 +1,000 +1,000 Cash balances 24,544 23,470 17,387 25,060 24,102 25,000 26,000 27,000
Revenue and Expenditure targets Objectives 1. Stabilise revenues from all operations 2. Marginally increase revenues from social functions 3. Stabilise costs from social functions 4. Maintain cash levels 5. Increase spending on cricket infrastructure and development 6. Review the concept of overseas players including their cost 7. Retention of current sponsors and attraction of new sponsors
Improve junior program Objectives 1. Developing better communications with junior parents 2. Develop a better understanding of our junior players, their parents, and the skills that each and all can bring to our club 3. Build a strong learning environment for our junior players 4. Build an infrastructure that supports the maximum development of each junior player 5. Increase the expertise of our junior coaches and managers 6. Establish a team for each age group 7. Identify our elite juniors and provide them with the skills that assists them to play elite cricket junior scholarship
Recruitment through the grades Objectives 1. Developing better communications with all players 2. Develop a better understanding of our players and make each player valued 3. Provide captains who nurture and bring out the best in each player 4. Provide support for each team manager, scorer 5. Establish an inclusive bridge that transitions our juniors into senior players 6. Develop female teams indoor and outdoor 7. Develop male indoor team 8. Develop over 50s cricket teams
Building Culture through Responsibility 1. Defining specific roles of responsibility 2. Players are given an off-field team (OFTs, like a house colour) 3. OFTS to develop leadership through responsibility 4. Yearly award for team that gains the most points 5. OFTs shall take on and share team-building responsibilities 6. Managers responsibility to roster OFTs 7. Suggested names of OFTs Park, Rainey, Pearson, Evans, Barnes
Premiership success Objectives 1. Establish squads where each member feels they have a genuine chance for senior selection 2. Build a strong culture within each squad, maximising abilities 3. Reconnect with recently lost players who should be at our club 4. Provide elite infrastructure to support all teams 5. Develop elite juniors into elite senior players 6. Open and complete communication which is clear and precise A. Within all committees D. Monthly updates to life-members, past players, supporters and sponsors E. Respond to sensitive issues in a professional and timely manner B. Between captains and coaches C. To players
How will this be done? Organisational Chart President (Oversee all aspects of the club) Treasurer (Oversee financial aspects of club) Financial Committee Subs Coordinator Grants Coordinator Social-Fundraising Manager Sponsorship Coordinator Canteen Manager Facilities, Insurance & Correspondence Coordinator Information/ Communications Coordinator Social-Fundraising Sub-Committee Canteen sub-committee Secretary (Oversee Registrations, Correspondence & Information) Administrative Committee Website My Cricket Past Players, Life Members and Supporters Assistants & specialists Vice-President Senior Cricket Senior Cricket Committee incl. Senior Registration Coordinator Junior Cricket Committee incl. Junior Registration Coordinator Veterans Cricket Committee Female Cricket Committee Senior Coach Team Managers Scorers Vice-President Junior Cricket Junior Coaches Team Managers Assistants & specialists Scorers Vice-President Veterans Cricket Vice-President Female Cricket Veteran Coaches Team Managers Female Coaches Team Managers Assistants & specialists Scorers Assistants & specialists Scorers
How will this be done? 2019 Timetable (dynamic, will be added to) Jan Committee meeting Feb Committee meeting Mar Committee meeting Apr Committee meeting May Committee meeting Jun Committee meeting Jul Committee meeting Aug Committee meeting Sep Committee meeting Oct Committee meeting Nov Committee meeting Dec Committee meeting Committee Advertise in Facebook, Web site and local paper for players for next season Junior registration Bring a friend to Mackie day for Seniors and Juniors Advertise in Facebook, Web site and local paper for players for next season Initial contact with soccer girls parents for girls team. Letter to ex- players and follow up Follow up contact for girls team. Junior adverts in school news Start of season. Recruiting Two or three senior players go on coaching cources Confirmation of pre- season indoor nets Junior parents to coaching clinics. Pre-season indoor training Coaching 1) Apply for Bunnings BBQ allocation 2) nominate participation in Longmuir shield. Apply for ground allocations with council. 1)Seca affiliation application. 2) apply for insurance. Administration AGM Updates to Life Members, Past Players and Supporters Updates to Life Members, Past Players and Supporters Updates to Life Members, Past Players and Supporters Updates to Life Members, Past Players and Supporters Updates to Life Members, Past Players and Supporters Letter to members, parents and supporters Send out AGM notice. Communicatio ns End of season thank you to sponsors Selection of junior scholarships Approach potential sponsors Sponsors afternoon Junior Report Day with pizzas Marketing Junior Report Day with pizzas $1,000 draw Selection Pie & Video night Junior Presentation Afternoon Elite Junior development program Have a bring a friend to Mackie day Junior Report Day with pizzas Junior Report Day with pizzas Junior Christmas Party Junior Trivia Night Selection Pie & Video night Cup Eve Selection Pie & Video night Selection Pie & Video night Presentation night Selection Pie & Video night Functions
Executive Committee 1. Club President: 2. Club Treasurer: 3. Club Secretary: 4. Vice President - Senior Cricket: 5. Vice President Junior Cricket: 6. Vice President Veterans Cricket: 7. Vice President Female Cricket: Shall meet monthly to report and discuss outstanding issues.
Treasury 1. Club Treasurer: 2. Financial committee: 3. Subs Coordinator: 4. Grants Coordinator: 5. Social Fundraising Manager: A. Fundraising committee: 7. Sponsorship Coordinator: 8. Canteen Manager: A. Canteen sub-committee: Shall meet at Financial committee s discretion
Secretariate 1. Club Secretary: 2. Administrative Committee: 3. Facilities, Insurance & Correspondence Coordinator: 4. Information / Communications Coordinator: A. Website, social media B. My Cricket C. Past Players, Life Members and Supporters: Shall meet at Administrative committee s discretion
Senior Cricket 1. Vice President: 2. Senior Cricket Committee: 3. Chair of Selectors: 4. Senior Coach: A. Assistants coaches: B. Specialist coaches: 5. Team Managers: 6. Scorers: Shall meet at Senior Cricket committee s discretion
Junior Cricket 1. Vice President: 2. Junior Cricket Committee: 3. Junior Registration Coordinator: 3. Junior Coaches: 4. Team Managers: 5. Scorers: Shall meet at Junior Cricket committee s discretion
Veterans Cricket 1. Vice President: 2. Veterans Cricket Committee: 3. Veterans Coach: 4. Team Managers: 5. Scorers: Shall meet at Veteran Cricket committee s discretion
Female Cricket 1. Vice President: 2. Female Cricket Committee: 3. Female Coach: 4. Team Managers: 5. Scorers: Shall meet at Female Cricket committee s discretion
Marketing 1. The Machine Shop an online store to get all your Mackie gear 2. Continuous Mackie membership bronze, silver, gold, platinum memberships with corresponding discounts with our partner businesses. 3. Mackie Partners businesses that will supply discounts to continuous Mackie members
Membership 1. Continuous membership a non-playing base amount, plus subscription if playing. 2. Membership groups Bronze (5 years), Silver (10 years), Gold (20 years), Platinum (30 years), Palladium (50 years). 3. Discounts at Canteen, Machine Shop, and Mackie Partners based on membership group. 4. Membership can be maintained via direct debit or EFT. 5. Life membership is not included in Continuous membership benefits. 6. By October 31st, players need to have paid subs in full or entered in an agreement to pay by instalment. 7. JLT portion of subs needs to be paid prior to their first game.
