Employee Experience Impact on Business Success
Explore three case studies showcasing the critical role of employee experience in shaping the success or downfall of businesses. From a cautionary tale of neglecting retention efforts to the discovery of employee appreciation driving consumer brand impact, delve into the importance of prioritizing a positive employee experience for sustainable business growth.
Uploaded on Oct 01, 2024 | 0 Views
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Presentation Transcript
The Best Business What is Your Most Important Asset?
Case Study I- A Cautionary Tale Civil Construction Company Successful 35 year-old company, founded by two friends: CEO & COO 250 employees, $50M in equipment/property, $300M in contracts New COO being groomed, son of CEO A few key employees were let go and attrition rate skyrocketed New Employer Branding & Retention Efforts
CS I (cont) Reluctant to spend resources on retention and improved employer branding and employee experience Original COO left and was promptly recruited by and and coming competitor HR Director left. Key Field Operation Manager Left. Field Supervisors left all going to competition Business is in the process of going under Reasons?
Case Study 2: A Work in Progress Professional Hockey Team with training facilities and expanding ice skating resources: figure skating, hockey, public skate Trouble aligning employer brand to hire and retain employees at secondary facilities The multiple rinks and field employees were seen as drains on resources, instead of a supplement to their consumer brand Employer Branding & Attrition Reduction experts conducted 50 or so field employee interviews
CS 2 (cont) Surprising Problems on the ground level were discovered Problems presented to client with suggestions for recovery and improvement This work continues as they strive to understand the impact employee experience has on consumer brand Implemented better performance management measures and check points, better new employee training and feedback
Case Study 3: Discovering Greatness and ? Large Cable Company providing cable television and internet services 500,000+ subscribers, 5,000+ employees, full department devoted to recruiting and employer branding Continue to strive to do better 150 field employee and management discovery interviews conducted by third party were phenomenal BUT online employee reviews were sagging Discovered things they were doing right and dug in deeper to find out what was going wrong. This built their case to continue this work
CS 3 (cont) Not so great discoveries Gang of Good culture Not something they wanted to believe or hear, but they faced the reality of a toxic culture and made a shift The work is ongoing
