MASTERColour CDM-Rm Elite Mini 35W/930 Upgrade - Overview and Comparison

Explore the enhancements and benefits of upgrading to the latest Elite burner in the MASTERColour CDM-Rm Elite Mini 35W/930 range. Discover increased lumen output, improved maintenance, and enhanced light quality for retail, display, spot, and track lighting applications. Compare key features with competitors like GE CMH MR16 35W/930 and Sylvania Britespot ES50 35W.

• Indoor Lighting
• Retail Display
• Energy Efficient
• Upgrade
• Elite Burner

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1. MASTERColour CDM-Rm Elite Mini 35W/930 upgrade Mini design and Maximum sparkle Elite Elite Sept 2011

2. Whats new? MASTERColour CDM-Rm Elite Mini 35W/930 With CDM, we are striving to always offer best performance in retail lighting, hence we are upgrading our portfolio with the latest Elite (shaped burner). In Sept 2011, we will replace the existing CDM-Rm Elite Mini 35W/930 with a new generation lamp with this latest Elite burner: Elite Elite What will change? Putting in the shaped Elite burner will bring: increased lumen output: 2150Lm -> 2400Lm improved maintenance (from 75% to 87% at 12k hr) increased luminous intensity: 10D from 18.000 to 20.000Cd 25D from 8.000 to 8.500Cd 40D from 3.900 to 4.400Cd increased R9 (red color) from 41 to 43 increased lifetime with 3k hours 2 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

3. Value proposition MASTERColour CDM-Rm Elite Mini 35W/930 Ease of use easy solution for upgrading existing halogen luminaires easy to install, easy to replace, easy to maintain 3 different beam angles available Excellent light quality crisp white sparkling light excellent merchandise representation CRI = 90 high lumen output and high lumen maintenance Lowest cost of ownership long life and high lumen maintenance energy efficient: save up to 65% energy versus Halogen generates less heat: save on air conditioning costs 3 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

4. Key Applications MASTERColour CDM-Rm Elite Mini 35W/930 Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting but also Mini flood lighting (Indoor/Outdoor) Lighting differentiation - Miniaturization with CDM white sparkling light - Highest performance in a 50mm reflector lamp - Save up to 65% energy compared to Halogen - More light output than any 50mm LED lamp available 4 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

5. Competitor Compare MASTERColour CDM-Rm Elite Mini 35W/930 Till Dec 2011 From Sept 2011 Rm 35W CDM-Rm Elite Mini 35W/930 2010 CDM-Rm Elite Mini 35W/930 2011 intro (new) GE CMH MR16 35W/930 Ultra Sylvania Britespot ES50 35W (quartz burner) 90 90 90 90 CRI 3000 3000 3000 3000 Color temperature (K) 18.000 20.000 16.000 Not available Intensity (Cd) 10D 8.000 8.500 5.500 7.000 Intensity (Cd) 25D 3.900 4.300 3.000 4.000 Intensity (Cd) 40D 92% 95% 95% Not published Maintenance 2.000 h 76% 89% 75% Not published Maintenance 10.000 h 12.000 15.000 15.000 9.000 Survival 50% (h) Universal Universal Vertical +/- 60 Universal Burning Position Easy to fit from the front glass Easy to fit from the front glass Difficult to fit from the front glass in some cases Difficult to fit from the front glass Lamp shape / adapting to OEM fixture range GX10 GX10 GX10 GX10 Foot best performance 5 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

6. Technology Compare MASTERColour CDM-Rm Elite Mini 35W/930 CDM-Rm Elite Mini 35W MasterLED 7W-50W Halogen Accentline 50W LV Retail: General lighting, vertical planes/ shelves Retail: Short distance lighting, shelves, cabinets, small Accents Retail: vertical planes / shelves Hospitality: General lighting, Accents Application 2400lm 310lm 700-790lm Luminous flux (light output) 8.500Cd 1.400Cd ~2100Cd Intensity (25D) 12k hours 40k hours 3k hours Lifetime (average) 39W 7W 55W Power consumption (incl. driver losses) 62Lm/w 41Lm/W 12-14Lm/W Efficacy 3000K 2700K-4200K 3000K Color Temperature 90 80 100 CRI Not dimmable Dimmable Dimmable Dimmable? CDM-Rm Elite Mini is the absolute winner for higher lumen packages and is by far the most efficient lamp! 6 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

7. Lamp & gear dimensional drawings MASTERColour CDM-Rm Elite Mini 35W/930 Dimensions lamp mm A B C max max max 54.5 50.7 4.8 CDM-Rm Elite Mini Note: Sizes & design are similar for all Philips CDM-Rm Mini s This version has no difference in look & feel, or dimensions compared to its predecessor HID-PV m 35/S HID-PV m 35/I Dimensions gear mm A1 A2 B1 C1 D1 97 88 44 30 4.2 HID-PV m 35 /S 235 225 50 35 4.8 HID-PV m 35 /I HID-PV C 35/S HID-PV C 35/I Dimensions gear mm A1 A2 B1 C1 D1 109 98.5 74.4 32.2 4.9 HID-PV C 35 /S 188 170 62.7 34.5 4.8 HID-PV C 35 /I 7 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

8. Logistics & Pricing information MASTERColour CDM-Rm Elite Mini 35W/930 Phase In Phase-in per September 2011 12nc = GPC EOC MASTERColour CDM-Rm Elite Mini 35W/930 10D 9281 946 05330 871829116296400 MASTERColour CDM-Rm Elite Mini 35W/930 25D 9281 947 05330 871829116300800 Elite MASTERColour CDM-Rm Elite Mini 35W/930 40D 9281 948 05330 871829116306000 Phase Out Phase-out per December 2011 12nc = GPC EOC MASTERColour CDM-Rm Elite Mini 35W/930 10D 872790091240100 9281 913 05330 Elite MASTERColour CDM-Rm Elite Mini 35W/930 25D 872790091244900 9281 914 05330 MASTERColour CDM-Rm Elite Mini 35W/930 40D 872790091248700 9281 915 05330 Pricing Same as previous generation Rm Elite Mini lamp. 8 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

9. FAQs MASTERColour CDM-Rm Elite Mini 35W/930 When will this new mini lamp be available? The new lamp will be commercially available from Sept 2011. Will the new lamp replace the existing Rm Elite Mini 35W/930? Yes, the new lamp will replace the existing Elite Mini 35W/930 lamp. Can the new Rm Elite Mini 35W/930 run on any EL gear? Yes, the lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear. Can the new Rm Elite Mini 35W/930 also run on EM gear? No, like the current CDM Rm Mini 35W/930, the lamp is designed to run only on EL gear with end-of-life protection. 9 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

10. Questions? Please contact: Arthur van der Wateren Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 1440 7675 cell: +32 471 920361 email: arthur.van.der.wateren@philips.com 10 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade

12. Philips MASTERColour CDM-Rm Mini GX10 portfolio CDM-Rm Mini 20W/830 CDM-Rm Elite Mini 35W/930 (new from 9/2011) CDM-Rm Elite Mini 50W/930 20W 39W 50W Power Gear HID-PV mini 20 HID-PV 35W HID-PV mini 35W HID-PV 50W HID-PV mini 50W 84 90 90 CRI 3.000 3.000 3.000 Color temperature (K) 13.500 20.000 NA Intensity (Cd) 10D 4.500 8.500 11.500 Intensity (Cd) 25D 2.100 4.400 7.000 Intensity (Cd) 40D NA NA 3.000 Intensity (Cd) 60D 85% 93% 93% Maintenance 4.000 h 75% 87% 87% Maintenance 12.000 h 15.000 12.000 (*) 12.000 Survival 50% (h) GX10 GX10 GX10 Foot (*) tests are running to proof 15k hr lifetime 12 MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade