Frontliners High School Completion Program Overview
Statewide marketing, outreach, and applicant data for the Frontliners High School Completion Program. Featuring demographics, key messages, communications strategy, and local support details. Next steps involve increasing weekly adult applications with support from relevant organizations.
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Agenda Futures for Frontliners-High School Completion Applicant Data Statewide Marketing & Outreach Our Ask of YOU - Local Support and Commitment Effective Strategies & Challenges Next Steps 2
Path 2: High School Completion Applications
Applications 80,527 applications to date Demographic breakdown: Overall: 69% Women | 30% Men Path 1: 59% White | 26% Black | 5% Latinx | 1% Asian Path 2: 41% White | 43% Black | 7% Latinx | 1% Asian Data through 10/21/2020 4
Key Messages Thank you! You earned it. Right time. Not too late. Good for Sixty by 30. Learn More, Earn More. Good for the economy. 10
Communications Strategy Organic Efforts Website Michigan.gov/Frontliners Email Marketing Press Items Social Media Frontliner Champions Toolkit 11
Communications Strategy, cont. Paid Efforts Video Digital Display Paid Social Paid Search Audio Texting 12
Communications Strategy, cont. Employment & Training social media Facebook Facebook.com/MichTalent Twitter @MichiganTalent 13
Next Steps Beginning November 1, goal to have 500 adults apply weekly over the next 5 weeks MACAE and LEO has provided and will continue to share language and logo to post on social media and program websites (where applicable) If you haven t already, please identify one staff person as a Futures for Frontliners Liaison that can be a point person for information Have all instructional staff to share flyer information at least once during this period Also, reaching out to applicants from your area in MAERS via email by November 25th 15
Discussion: Challenges and Effective Strategies
Mark Your Calendars! We will be hosting regional meetings on Futures for Frontliners - Path 2: November 2ndfrom 1:30-2:00pm for Regions 1, 2, 3 & 7 November 12thfrom 1:30-2:00pm for Regions 9 & 10 November 16thfrom 2:00-2:30pm for Regions 5 & 6 November 18thfrom 1:00-1:30pm for Regions 4 & 8 17
