Effective Poster Design Guidelines for Academic Presentations
Guidelines for creating impactful academic posters include understanding rhetorical purpose, pivotal design questions, and layout concerns. Utilize short and clear messages, impactful headers, and structured layouts to engage mixed-discipline audiences effectively. Additional resources provide dos and don'ts along with ppt poster presentation templates.
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Poster Basics Sherry Wynn Perdue Oakland University Writing Center 212 Kresge Library (248) 370-3120 www.oakland.edu/ouwc
Rhetorical Purpose Who is my audience? Mixed-discipline What is my purpose? To get my audience to read my paper and/or ask for more information For what situation/context do I compose? A setting ripe for information overload. Don t give viewers additional distractions. What are the conventions of the genre? Visual short-hand. Less is more.
Pivotal Design Question Acknowledge the limits of your influence: You have 30 seconds at a distance to convey your message. Ask: If the viewer remembers only one thing about my work, what will it be?
Entitlement Convey a tangible, purpose-oriented message with as few words as possible. Consider adding a sub-title if presenting a complex message Consider forming a provocative question in lieu of statement title
Headers Headings serve two purposes: Provide order to the message Convey key points or sections, such as Research Design/Methods, Findings, etc. To be effective, consider: Typeface: Sans Serif Helvetica, Avant Garde, Franklin Gothic Size: Readable from a distance (4 feet away) Color: Contrast but clear and readable
Layout Concerns Clear progression, usually by columns from left to right Sectioned: Avoid one long stream of text Ample white space between items Cropped with straight edges (don t eyeball alignment)
Resources The Dos and Don t s of Power Presentation by Steven M. Block Poster Presentations by The University for Wisconsin- Madison Creating Effective Poster Presentations::Create Your Poster:: Headings by Hess, Tosney, and Liegel Designing Conference Posters by Colin Purrington
PPT Poster Presentation Templates http://www.posterpresentations.co m/html/free_poster_templates.ht ml?gclid=CKnG8NKNwrICFeUW MgodgwgATw http://colinpurrington.com/wp- content/uploads/2011/09/posterte mplateppt.zip http://www.posterpresentations.co m/html/free_poster_templates.ht ml http://www.genigraphics.com/oth er/poster_templates.asp http://colinpurrington.com/tips/a cademic/posterdesign Instead of hand-constructing your poster, you can use PowerPoint to create one that you then have printed by a professional company. In the alternative, you can use PPT to print sections of the poster, which you hand position on poster-board.