Insights from the 2023 Fundraisers Outlook Study

Slide Note

Delve into the key strategic themes driving fundraising success in 2023 as revealed by the insightful study conducted by the Institute of Sustainable Philanthropy. Learn how nonprofits approach challenges, foster fundraising cultures, and innovate within their fundraising portfolios. Gain valuable insights to enhance your organization's fundraising strategies and impact.

shant Follow

Uploaded on Sep 18, 2024 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

E N D

Presentation Transcript

The 2023 Fundraisers Outlook: 6 The 2023 Fundraisers Outlook: 6 Strategic Themes to Drive Your Strategic Themes to Drive Your Fundraising Success Fundraising Success Ann Fellman & Josh Meyer with Rachel Muir, Kishshana Palmer & Adrian Sargeant

Agenda Introductions 1 About the Study 2 Fundraising Outlook 3 Internal Factors Affecting Fundraising 4

Introductions - Your Hosts ANN FELLMAN Chief Marketing Officer Bloomerang JOSH MEYER Vice President of Demand Generation Bloomerang

Introductions - The Experts RACHEL MUIR Nonprofit Founder & Fundraising Consultant RachelMuir.com KISHSHANA PALMER CEO KIshshana & Co. Bloomerang Board Member ADRIAN SARGEANT Co-Director Institute for Sustainable Philanthropy

poll-type-id Join at slido.com #2935352

What youll learn today How does your organization compare to your peers? 1 Understand the next best action to increase the strategic importance of fundraising in the organization 2 Tactics and techniques to pursue to help achieve your plan 3

Study Overview

Conducted by Institute of Sustainable Philanthropy Dr. Adrian Sargeant Harriet Jones-Day James Barratt Kathryn Edworthy

Study Goal and Objectives Understand the approach that small and medium sized nonprofits take to common challenges Response to Challenges Attitudes to risk in innovation Changes in their fundraising portfolios. Explored which organizations are building an internal environment supportive of fundraising and philanthropic culture survey conducted fundraisers surveyed Nov 22 1,071

Study Respondents Cause Type Annual Revenue $5M

What We Learned Planning fundraising activities Conceptualizing strategy Budget setting Their fundraising portfolio Perception of internal and external challenges Philanthropic culture and its impact on fundraising outcomes

Fundraising Outlook

poll-type-id How confident are you that you will ACHIEVE your 2023 fundraising goals?

logo-id poll-type-id How confident are you that you will EXCEED your 2023 fundraising goals? Start presenting to display the poll results on this slide.

Fundraisers Outlook Overall 74% 56% are confident they will exceed 2023 fundraising goals. are confident they will meet 2023 fundraising goals.

External Factors Affecting Outlook ECONOMY POLITICS DONORS UNEMPLOYMENT INFLATION COVID AGE OF DONORS LOSS OF OLD DONORS STOCK MARKET RECESION FEAR DONOR FATIGUE

6 Internal Factors Affecting Fundraising

1. Capacity Fundraiser fatigue is real. Understaffing not only in fundraising, but across the organization Fundraising roles remain unfilled Many actively hiring for new posts because they are understaffed Unappreciated, overworked, or overburdened due to deliberate downsizing or attrition.

Quotes from Respondents We re a staff of 2 and often feel at capacity [We re a] small team wearing too many hats I am a one-horse operation at this time.

2. Board Support and Engagement It s difficult to get the board involved in fundraising. Board buy-in improving with increased awareness of potential impact Every year it s a grind to get them to engage Our Board s willingness to help with fundraising, which has been abysmal

Percent of board members made a gift to the organization. Percent of board members who supported fundraising activities. (e.g. host a dinner, meet with donor, make a presentation, etc.)

3. Leadership Work is needed to improve the philanthropic core of the organization Frequent change of leadership affects the organization s ability to fundraise was a recurring theme. Leadership stepping up to build relationships and supporting fundraising as a higher priority. Getting the new CEO and COO (on board) understanding the dynamics of fundraising. Both had limited experience with philanthropy.

Is philanthropy embedded in the core of the organization?

4. Strategy & Planning Despite optimism to achieve goals, many lack a plan Participants cited strong need for strategic plan. Better planning: not relying on building airplane while we are flying it. Takes dedicated time to prepare, review, ring out issues, and finalize Finally, we have agreement that there will be a formal planning process for next year.

poll-type-id Do you have a written fundraising plan?

Do you have a written fundraising plan?

Participation in different forms of fundraising 2022 vs. 2023

External Factors Affecting Outlook ECONOMY POLITICS DONORS UNEMPLOYMENT INFLATION COVID AGE OF DONORS LOSS OF OLD DONORS STOCK MARKET RECESION FEAR DONOR FATIGUE

New forms of fundraising Text-to-give P2P Matching challenge Donor surveys Thank you to every donor 2-stage acquisition - mailing list with sticker, then ask to donate AI-driven relationship mapping software 11% of budget allocated to new forms of fundraising

5. Communications Many acknowledge a need to better communicate with donors in relation to their case for support. (frequency, messaging, consistency) We need better and more consistent communications with donors. Our ability to articulate a good case for support.

Communicating need for support

6. Budgeting & Finance 40% 14% 30+ set their fundraising budgets in line with the resources necessary to achieve objectives what can be afforded after other spending priorities respondents indicated they have no discrete fundraising budget

Budget Creation Process We don t really set a budget except for development staff salaries; print/mailing costs; and event costs. 67% 33% Agreed upon ratio of 2:1 in exchange for operational support from parent entity. of budget is allocated to donor stewardship/renewals of budget is focused on new donor recruitment Bit of a guess!

Wrap Up Aging donor population is significant concern Lack of fundraising investment seen as expense Minority have a written fundraising plan. Mixed views on fundraising strategy. Strategy vs. tactics. Board support & engagement build culture supportive of fundraising & giving Still optimistic about challenges to overcome!

poll-type-id What's one thing you'll take back to your organization that you learned from today's session?

Fundraising Forum: Conversations With Experts View Schedule Boost Donor Acquisition Love Languages of Fundraising Planned Giving for Newbies ChatGPT for Nonprofits Hard Asks Made Easy Decision Diets Social Media Followers > Donors bloomerang.com/ learn/afp-icon-23