Enhancing Matching Gift Strategies for Nonprofits
Explore a comprehensive roadmap for maximizing matching gift opportunities provided by Double the Donation. This presentation covers important steps such as determining donor information, evaluating revenue, and setting timelines for success. Learn how to identify responsible departments and individuals, assess current matching gift status, and advance your organization's matching gift maturity level.
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Presentation Transcript
Matching Gift Roadmap Provided by: Double the Donation http://doublethedonation.com Jump-start your matching gift efforts. Your nonprofit can modify and share this presentation with colleagues.
About this presentation Double the Donation, a provider of matching gift tools and services for nonprofits, created this presentation to help nonprofits jump-start their matching gift discussions. We encourage individuals to customize the slides for their own organization.
High level overview for matching gift success 5 6 1 2 3 4 Determine information to provide donors Identify matching gift leader Baseline current revenue Evaluate marketing opportunities Identify required support Set timelines
We need to determine which individual and department is responsible for ensuring matching gift success Annual Giving Capital Campaigns Corporate Giving ? Marketing Membership Major Gifts We propose _______ department be ultimately responsible for promoting and increasing matching gift revenue
Current Matching Gift Status It s essential to have basic matching gift data Metric Last Year This Year (Current) This Year (Target) Last Year This Year (Goal) XXXXX # of matching gifts received XXXXX XXXXX Number of Matches Received from individuals # of total donations XXXXX XXXXX XXXXX % of donations matched XX% XX% XX% Dollars received from matching gifts $XXXXX $XXXXX $XXXXX We expect employee matching gifts to generate $XXXXXXX this year
Determine where your organization falls and what you re trying to achieve Matching Gift Maturity: Stage 4: We provide donors with matching gift forms, guidelines, and instructions across our fundraising efforts Desired Stage 3: We list out a few matching gift companies GOAL Stage 2: We encourage donors to ask their HR departments for matching gift information Current Stage 1: We don t mention matching gifts
Determine where you currently promote matching gifts and set goals for modifying marketing materials Evaluation of Current Marketing Metric Suggested Location Currently Target Last Year Website navigation This Year (Goal) (Yes / No) Online Methods Yes Ways to give page (Yes / No) Yes Number of Matches Received Donation screen (Yes / No) Yes Confirmation screen (Yes / No) Yes Social Media (Yes / No) Yes Emails (Yes / No) Yes Offline Methods Newsletters (Yes / No) Yes Acknowledgement letters (Yes / No) Yes Donation forms (Yes / No) Yes For additional suggested locations, details, and examples go to: http://doublethedonation.com/marketing-matching-gifts
Remember, its a team effort. Outline the support you ll need We anticipate needing the following support Annual Giving Team Marketing Team Include matching gifts in the donation process Modify acknowledgement letters Design graphics / approve Double the Donation s pre-made ones Allocate space in newsletters Promote on social media IT Team Membership Team Make desired website modifications Incorporate Double the Donation s matching gift search tool into the website (if you re a customer) Include matching gift information in new member packets Create custom emails to promote matching gifts to members
Heres our organizations proposed timeline June June / July July (Ongoing) November (quarterly) Funding Strategy Identify Opportunities Modify Fundraising Materials Promote to Donors Measure, Evaluate, Improve 1-4 weeks 4 Weeks Ongoing Ongoing Determine our matching gift goals Finalize marketing locations Ensure matching gifts are being promoted to donors Define metrics Quarterly tracking and reporting Evaluate the matching gift tools and services available to nonprofits Develop targeted fundraising strategies for each channel Incorporate matching gifts into new donor communications Develop plan to share matching gift results across the organization Get buy-in and support from colleagues and departments Work with colleagues to modify the website and offline marketing materials Create year long matching gift marketing calendar
Additional Matching Gift Resources List of top matching gift companies: http://doublethedonation.com/matching-grant-resources/list- matching-gifts-companies/ Suggested marketing locations, downloadable resources, and examples: http://doublethedonation.com/matching-gift-marketing/ Overview of Double the Donation s matching gift service: http://doublethedonation.com/matching-gift-service/ Pricing for Double the Donation s service: http://doublethedonation.com/pricing/
