Unleash Your Fundraising Potential: Discover Your Predator Persona
Uncover the secrets of successful fundraising by identifying your predator persona in the fundraising jungle. Learn to strategize like a wolf, hunt like a lion, or navigate like a wild dog to increase your donor catch rate. This insightful workshop will enhance your effectiveness as a fundraiser, helping you secure donors with precision.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Introduction Workshop 1: The Ways of the Hunter: Catching Donors in the Fundraising Jungle: Resource mobilisation is like hunting with the fundraiser being the hunter. The donor is the prey while the competition are the predators. Just like in nature, they come in different forms with lions, hyena s, leopards, cheaters, jackals, wild dogs amongst others. The fundraising has to scan the environment, identify the prey, strategize and hunt it down. It is not always successful and the prey sometimes gets away. At other times, it s lost to a better and bigger hunter. While some fundraisers have a great track record, others never seem to catch the prized prey. Each fundraiser has their fundraising style. This workshop will enable you identify which kind of predator you are and how you can best use it to bring the prey home. It will be an insightful and enlightening workshop that will increase your effectiveness as a hunter and success rate in getting donors.
Which one of the 4 animals represents you best
Wild Dog http://t1.gstatic.com/images?q=tbn:ANd9GcSsWQdqTun5UZM6d9fI1Pe3F66dNK1BSBZFT3NL255LdMU0LbVd4w
Give 3 reasons why you chose the animal
Wolf Lives in forests and woods A typical wolf attack begins with members of the pack working together to encourage their victim to run the alpha male leads the chase, once their victim stumbles and falls to the ground, the pack surrounds the animal and goes in for the kill Mainly preys on deer, moose and elk However they can eat berries and earthworms Hunt success rate about 10%
Lion Live in prides in the savanna grasslands These intimidating animals mark the area with urine, roar menacingly to warn intruders, and chase off animals that encroach on their turf Female lions are the pride's primary hunters They prey upon antelopes, zebras, wildebeest, and other large animals Lions will hunt alone if the opportunity presents itself, and they also steal kills from hyenas or wild dogs Hunt success rate is about 30%
Wild dog Live and hunt in packs in the plains Social packs that share food with their weak and ill Packs hunt antelopes and will also tackle much larger prey, such as wildebeests Supplement their diet with rodents and birds Hunt success rate 80%
Mongoose Mongooses live in burrows They are nondiscriminatory predators, feeding on small animals such as rodents, birds, reptiles, frogs, insects, and worms. Have been known to supplement their diet with fruits, nuts, and seeds Creative hunters, they are known to break eggs by throwing on a solid object Success rate guaranteed they always have something to eat
Match the organizations with an animal Maendelo East Africa Development Fund Maarifa Trust Fund Jitegemee utafikaTrust Mvumilivu hula mbivu Foundation
If you are in charge of the Nelson Mandela Foundation list the top 2 organizations you would fund Why did you pick the 2 Why did you leave the 2
Hunter/Predator Who are you- a one page marketing collateral for your organization who, what, why, how , so what !!! a persuasive introduction highlight the uniqueness how will it succeed over others what is in it for the donor short and as clear as possible; Your potential donor must clearly understand your product/ the track record of the company, how you will succeed and the reason you are asking for funding
Prey seek strategy alignment seek alignment of values size matters
How to catch prey Outwit creativity, unique Outrun quickly see opportunity and run fast with it Outweigh organization size and network Outmuscle skill /competence/resources Surprise attack when unexpected Always seek to be an efficient hunter
When you get noticed Prey looks for how well do you help me achieve my results Is this viable What is unique Who is driving the programme and can they deliver Is the budget reasonable and realistic What is the exit strategy /sustainability Are there PR opportunities
Hunters commandments Own and mark your savanna- dethrone the reigning bull To own the savanna you must know the bushes - mingle, see and fortify your position Learn from history make your own mistake but not another s that you did not have to Always make calculated moves based on analysis. Information has clues and answers Take the offensive defend what you conquered today Praise yourself for the good work well done me and let those who matter know Train your pack genius thinking is a learned skill, you get better by repetition Know when to get out
Hunter Characteristics Observation micro, macro, global Think grand but zoom in on a niche Be authentic true to what your organization stands for Mental agility - what else, what if, creativity Intuition - knowledge, experience, higher self Walk in preys hoofs - go deep into the prey s mindset Disguise fake it till you make it Move fast - make a quick safe kill
Wild Dog http://t1.gstatic.com/images?q=tbn:ANd9GcSsWQdqTun5UZM6d9fI1Pe3F66dNK1BSBZFT3NL255LdMU0LbVd4w
Finally Know yourself Know your prey Match yourself with the right size of prey Make unique ,calculated moves Be confident Work as a functional team Move in fast and make a clean kill http://www.youtube.com/watch?feature=player_detail page&v=TBpu4DAvwI8
Introduction many tales have been told about Casanova, who charmed his way into the hearts of many women of his time. His romantic escapes were legendary, creating a reputation that still fascinates many to this day. Every fundraiser wants to charm their prospective donors into giving them money. In essence, the task is not very different from the young man trying to win over the love of his life. The workshop will show you how to write project concept notes and proposals that win over donors and gets them to establishing long term relationships with your organisation.
Casanova Giacomo Casanova an 18 th century Italian adventurer best known for his womanizing said to have taken 132 to bed Urban dictionary A smooth-talking charmer who has mastered the art of finding, meeting, attracting and seducing beautiful women into the bedroom. One he accomplishes his goal, he leaves to find his next conquest
Casanova Royalty Free RF Clip Art Illustration Of A Valentine Man Holding A Rose In His Mouth by BNP Design Studio Desktop Backgrounds Wallpaper PC Funny wallpaper Casanova
The Find know who you are know your prey zero in on the target
Attracting Write the proposal to get the interview not the money What is broader compelling story - real life translation of your vision, mission and passion and enthusiasm Your story must be clear concise and tangible with numbers / impact data Important information first Have a version for each donor No errors and typos
Attracting Size matters How does this benefit my company remember your objective is only relevant if it is helping me Keep the budget in mind/ your request must match the image you have created Mention the partners you have worked with, partners who add value Image is critical for first buy. Be fresh, energetic and unique
seduce Learn to tell a story Have a purpose for your organization that is not only about money Treat each donor as special Spontaneous creative ideas Listen and understand the donors interests Flattery- it gives you extra time as your foot is jammed at the door Have the granular proof when it is needed Patience decisions are not made overnight Do not lay all your cards on the table
Ground rules Do not call for a meeting to discuss your ideas until your donor has a copy of your proposal Do not show up for a meeting inadequately prepared Some fundraisers believe that if they can only meet with the CEO ,they can "sell" their idea. High failure rate as you are rerouted back you know to whom Fundraisers believe they can meet the donor, present their idea orally, and receive financing it rarely works. Use this opportunity to create an impression and be invited to bid/ submit proposal
Ground rules A meeting with the donor cannot substitute for a well- prepared proposal with a compelling story. It is the turning point , to invest time and energy and money If you are invited for a meeting you are 50% there Select a dozen donors at a time that are a close fit , email them the summary/collateral document and follow up with a phone call after a week Always have a valid professional email address
Keeping Make your project extraordinary be profoundly different from competitors not slightly better Make the experience remarkable this can be the point of differentiation . Be intentionally personal to connect Market yourself different Continuously hit your donor s buttons, by well planned and sustained PR activities that shout to the world the great job you are doing Do not hog the limelight, remember your PR is a fund raising tool with your existing donors and a chance to appreciate and motivate your team
Finally Keep and update your marketing collateral a persuasive introduction of who you are highlight the uniqueness how will it succeed over others what is in it for the donor short and as clear as possible; Your potential donor must clearly understand your product/ the track record of the company, how you will succeed and the reason you are asking for funding
