Welsh Athletics Clubs Conference: Embracing Challenges and Leading the Way

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Welsh Athletics faced unprecedented challenges but responded with passion, innovation, and inclusivity. They prioritized safety, held engaging webinars, and focused on long-term athlete and coach development. Their strategy includes growth, infrastructure investment, and strong governance to support clubs and volunteers in a modernized environment. The organization aims to bring new members from diverse backgrounds into the athletics family, emphasizing safety, inclusivity, and recognition of volunteer contributions.


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  1. Welsh Athletics Clubs Conference James Williams CEO

  2. A YEAR LIKE NO OTHER! The biggest challenge ever to our sport We have all had to adapt Embrace new ways of delivering our sport Embrace new ways of communication We prioritised safety above all else

  3. LEADING THE WAY How did you respond . Passion, creativity, understanding & honesty The first sport to get athletes training The first sport to re-start education The first sport to re-start competition How did we respond 100 + webinars Positive engagement and communication We listened, we responded

  4. ONE SPORT ONE STRATEGY

  5. WELSH ATHLETICS STRATEGY Growth in Membership, improve retention Safe and inclusive sport for all Recognise & reward contribution made by active volunteers Bring new people from all backgrounds into our athletics family A focus on long term athlete and coach development Focus on schools & physical literacy

  6. WELSH ATHLETICS STRATEGY Invest in our infrastructure to reduce administration demands on clubs and volunteers The modernisation and professionalisation of club environments Strong, progressive and robust governance structure

  7. OVERALL STRUCTURE Development & Participation Performance & Coaching Competition Corporate Services

  8. DEVELOPMENT STRUCTURE Head of Development & Participation Membership & Licencing coordinator Regional Development Officers (x5) Run Wales Programme WSAA coordinator Compliance Officer

  9. CLUB & GROUP DEVELOPMENT One sport approach All programmes aligned More strategic approach Want to empower our clubs and regions How do we support you to achieve this? Everyone working together to develop the sport Drive innovation, engagement, equality and modernisation

  10. 2021/22 Continue to rebuild Focus on Values and Behaviours Be Athlete centred Deliver our strategic goals roles and responsibilities Continue to engage Invest in new technology future proofing the sport Be innovative, not be afraid to fail Respond and be ready to support

  11. RETURN TO SPORT Post-Easter return to sport plans Supporting the community to get ready oCOVID officers oRisk Assessment oLicence renewals Updated Guidance give us your views Be innovative focus on what we can not what we can t Ask Us Tell us how we can support you we will respond

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