Strategies for Growing and Retaining Association Members
The Challenge of growing &
retaining members
Chris Champion
Secretary General
International Federation of Municipal Engineering
sec-gen@ifmeworld.org
60 years but fledging
Challenge of distance
Challenge of Value
Fledging,
struggling
Strong, successful
2. Personal
Contact
3. Value
Proposition
1. Branding
Essential
1. Branding
Essential
1. Branding
Essential
Everyone wants to
be on a winning
Team
1. Branding
Essential
Strong modern
website presence
1. Branding
Essential
Good use of
technology:
blogs, twitter
2. Personal
Contact
2. Personal
Contact
Personal visits vs
email contact
2. Personal
Contact
Follow up visits
2. Personal
Contact
Trial observer status
3. Value
Proposition
3. Value
Proposition
Committees &
personal
contribution
3. Value
Proposition
Not what your
Association can do
for you
…
…but what you can
do for your
Association
3. Value
Proposition
Sharing technical
skills & experience
…b
ut also sharing
association
management stories
2. Personal
Contact
3. Value
Proposition
1. Branding
Essential
Fledging,
struggling
Strong, successful
The Challenge of growing &
retaining members
Chris Champion
Secretary General
International Federation of Municipal Engineering
sec-gen@ifmeworld.org
Explore key challenges and solutions for growing and retaining association members through personal contact, value proposition, and branding essentials. Learn how to create a successful digital presence, utilize technology effectively, and enhance member engagement for long-term sustainability and success.
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Presentation Transcript
The Challenge of growing & retaining members Chris Champion Secretary General International Federation of Municipal Engineering sec-gen@ifmeworld.org
60 years but fledging Challenge of distance Challenge of Value
Fledging, struggling Strong, successful
2. Personal Contact 3. Value Proposition 1. Branding Essential
1. Branding Essential
Everyone wants to be on a winning Team 1. Branding Essential
1. Branding Essential Strong modern website presence
Good use of technology: blogs, twitter 1. Branding Essential
2. Personal Contact
2. Personal Contact Personal visits vs email contact
2. Personal Contact Follow up visits
2. Personal Contact Trial observer status
3. Value Proposition
Committees & personal contribution 3. Value Proposition
Not what your Association can do for you 3. Value Proposition but what you can do for your Association
Sharing technical skills & experience 3. Value Proposition but also sharing association management stories
1. Branding Essential 2. Personal Contact 3. Value Proposition
Fledging, struggling Strong, successful
The Challenge of growing & retaining members Chris Champion Secretary General International Federation of Municipal Engineering sec-gen@ifmeworld.org
