Club Membership Strategies and Goals Overview
This comprehensive document provides insights into various aspects of club membership management, including setting goals, tracking progress, retention strategies, and the importance of member engagement. It highlights key objectives such as communication of district goals, providing statistics, identifying strengths, and offering retention strategies. The content also covers the concept of Net + 1 membership goal per club, along with a case study illustrating goal attainment. Additionally, it emphasizes the significance of retaining members, warning signs of declining membership, and practical strategies for enhancing member satisfaction and involvement.
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Presentation Transcript
Membership Net+1 DISTRICT 12 LEADERSHIP TRAINING
OBJECTIVES Objective 1: To communicate District Goal of Net + 1 per Club Objective 2: To provide current Club statistics compared to goal Objective 3: To identify strengths in District on Membership Objective 4: To provide retention strategies Objective 5: To identify your District 12 Membership Liaisons
Membership Goal: Net + 1 What is Net + 1? Each Club has a goal to increase its membership by Net + 1 per year Equates to Net + 2 over Biennium Starting point Club membership numbers as of June 1, 2012 (Beginning of the Biennium) Monthly membership numbers against goal communicated. Case Study - Goal of Net + 1 Club has 39 members as of June 12, 2012 First year goal (2012-2013) = 40 Second year goal (2013-2014) = 41 First Year (2012 2013) Adds 2 members Loses 9 members (did not renew) Did the Club meet it s objective? 39 + 2 9 = 32 - No
Current Club Goals and Progress (as of Feb. 18, 2014) Area 2 Goal Actual Area 1 Goal Actual Cheyenne 26 38 Billings 46 42 Converse Cty 19 19 Black Hills 67 82 Fort Collins 15 26 Glendive 15 14 Greeley 22 21 Pierre Ft. Pierre 22 24 Laramie 52 59 So. Black Hills 20 16 Area 3 Goal Actual Spearfish 44 43 Boulder Cty 20 17 Sturgis 21 20 Denver 41 33 Area 4 Goal Actual Denver II 26 25 Royal Gorge 24 21 Douglas Cty 19 24 Pikes Peak 30 24 Foothills-Bldr 30 28 Prowers Cty 23 29 Lakewood-Gldn 14 9
Retention Did you know? It is cheaper to retain a member than to recruit a new one? When a Member is lost, two must be recruited to grow? When a Member is retained, new growth occurs with every new recruit? Warning Signs: decline in attendance / committee involvement Why members choose to not renew Don t see value Club assumes member will renew (renewal efforts might be focused to specific groups.) Not having good member activities service projects Economics Loss of Interest Personal Circumstances New Members haven t been involved early
Strategies Strategies Personal Follow-up Value Members Find out skills and ask them to take a task that they can do. Get to know your members individually Smile and say hi! Say Thank You Show you care - 50/50 to raise $ for member care Recognize Honor for years of involvement / service Certificate of appreciation for a job well done. Recognize for accomplishments outside club. Support from family family night
Strategies Retention: Successful membership is every member s role! This is an IMPORTANT time dues renewal in April/May Don t wait to find out if a Member is going to renew or not! What can I do? Membership Committee divide up retention and recruiting Ask members to participate Calling members not attending Recognition event Use training - mentor program / new member orientation to retain your new members! Learn from each other What are your best practices? Black Hills Expo event; well known & reputable in community Cheyenne Ladies Night Out; planned membership event as part of Ladies Night Out event. Douglas County Trivia Night; personal touch meet for coffee with potential members Prowers County International Women s Day Roses
Resources Membership Training: Mentor Program D12 Training was held July, 2013 Materials available on D12 website: www.zontadistrict12.org/training New Member Orientation D12 Training was held January, 2014 Included a PowerPoint AND New Member Manual (that Clubs can customize). Materials available on D12 website: www.zontadistrict12.org/training Is there a Hole in your Bucket? Presentation Given at 2013 Area Meetings Materials available on D12 website: www.zontadistrict12.org/training Clubs Best Practices Get to know other club membership chairs across the District! Ask them for ideas / best practices
District 12 Membership Team Membership Chair: Marcy O Toole Email: motoole48@comcast.net Area 1: Theresa Forbes Email: tlarueforbes@hotmail.com Area 2: Michelle Ammerman Email: michelleinwyo@gmail.com Area 3: Ann Hodgson Email: johnannhodgson@att.net Area 4: Linda Hawkins Email: flowerboutique86@hotmail.com
