Addressing Barriers to Attracting and Retaining Key Workers in Coastal Locations
WARRNAMBOOL
The challenge we face
•
Housing prices - 25% - 45%
•
Rent – 17 %
•
Housing prices - 36% - 27%
•
Rent – 33 %
•
Housing prices - 25%
•
Rent – 36 %
•
Housing prices - 30%
•
Rent – 7 %
•
Housing prices - 26%
•
Rent – 21 %
•
Housing prices - 36%
•
Rent – 71%
•
Housing prices - 20%
•
Rent – 33 %
Cost and availability is a barriers to attracting and
retaining key workers
•
Coastal locations are unaffordable, with the remainder
increasingly unaffordable for essential industries
•
Availability is at record lows at 0.4%
•
Traditional pathway - Am C69 and C70 approved by Panels that can deliver an
additional 500+ lots in Port Fairy (structure plan) and over 200 + across the Shire
(rural living strategy) – many years in the making
•
5 + years & still not through the system
•
Council had a more immediate challenge of trying to assist on key workers for
summer surge and industries crying out for accommodation options
•
Moyne, Glenelg, Surf Coast, Corangamite, Colac Otway and Southern Grampians
Shire Councils were funded by DJPR / RDV and advocated collectively on a lack
of housing -
this is in lock step with the RCV Blueprint. We are still hopeful of
funding opportunities, many in this room involved I thank them for their work.
Traditional Planning Solutions – pace an issue
KEY
WORKER
CABINS
Key Worker Housing – doing it differently
• Caravan Park offers for
workers
accommodation at discounted
rate
•
Marketing
: promotion in the
parks, ad creation and paid
promotion.
• Registration form for businesses
and workers
• List of business looking for flexible
workers
•
Connection service
• Seek feedback from businesses to
improve the program (with Eco Dev)
Tapping into alternative
workforces to solve staff
shortages for local business
To attract summer seasonal
hospitality workers.
19
workers accomodated during
summer 2022/23
31
lodge rooms/ camp sites prioritised
during busy season annually
10
businesses supported during summer
2022/23
$150
per worker, per week
Case Study: Bianca and Tahnee (Bank
St and Co)
"I definitely recommend it... It was great... We were directly across
the road from the beach and could just jump on our bikes and
ride to work. We didn't even have to use our car, ever." - Bianca
To attract nomads, and
encourage unretirement.
1.
Businesses and workers register their
interest in the program, their skills
and availabilities.
2.
Registered businesses are able to
view the portal listing all available
workers.
3.
Businesses get in touch with their
future workers.
Diane enjoys the freedom of semi-retirement. She utilises
her skills in mapping as a Geographic Information Service
Officer three days a week in Mortlake where she stays her
retro caravan at Mortlake Caravan Park.
"Mortlake is peaceful and picturesque
part of the world and I’ve been made
very welcome" - Diane
Case Study: Diane
To attract skilled migrant
workers and families.
KEY WORKER CABINS
KEY WORKER CABINS
5 Cabins
5 Cabins
KEY WORKER CABINS
Mortlake
Koroit
$669K
project
From a wide range of industries including
agriculture, earthworks, healthcare, energy and
more
$465K
RDV
$682K
project
$360K
LRCI
100%
occupancy
Local businesses and industry are offered priority
access to cabins at a long-term rate.
2019 - CURRENCY
• approximately 4,000 workers are being imported due to insufficient supply of appropriate housing (cost, availability and affordability)
• if 30% were to live in the region, it would result in a need for an extra 2,000 dwellings and generate an benefit of $396 to $596 million and create 615 – 923 jobs
• Tourism towns such as Apollo Bay (Colac Otway), Port Campbell (Corangamite), Port Fairy (Moyne) Lorne and Torquay (Surf Coast) have a high proportion of unoccupied and underutilised dwellings due to short term rental which can price out key and essential workers, particular in those that need lower cost housing.
• Larger centres such as Camperdown and Portland have minimal growth in housing stock, and often the quality of rental stock is poor, acting as a disincentive for key workers to relocate – you can’t try before you buy – attracting labour becomes impossible.
• Other influencing factors include demographics. Many of these municipalities have an ageing demographic, with care being delivered at home and limited availability of smaller housing stock to get into, this results in a low turnover of stock and reduces available supply for key and essential workers
• Demand associated with seasonal workforce and major construction projects and a lack of temporary accommodation, put pressure on local property markets and can price out other key workers and pushes more vulnerable people into more precarious situations
High housing prices and low availability pose challenges in attracting and retaining key workers in coastal locations. Traditional pathways for developing housing solutions face delays, prompting the need for innovative strategies like key worker cabins and discounted caravan park accommodations. Efforts are being made to address the accommodation shortage to support local businesses and seasonal hospitality workers.
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Presentation Transcript
Cost and availability is a barriers to attracting and retaining key workers The challenge we face Housing prices - 26% Rent 21 % Coastal locations are unaffordable, with the remainder increasingly unaffordable for essential industries Availability is at record lows at 0.4% Housing prices - 36% Rent 71% Housing prices - 25% Rent 36 % Housing prices - 30% Rent 7 % Housing prices - 36% - 27% Rent 33 % WARRNAMBOOL Housing prices - 20% Rent 33 % Housing prices - 25% - 45% Rent 17 %
Traditional pathway - Am C69 and C70 approved by Panels that can deliver an additional 500+ lots in Port Fairy (structure plan) and over 200 + across the Shire (rural living strategy) many years in the making 5 + years & still not through the system Council had a more immediate challenge of trying to assist on key workers for summer surge and industries crying out for accommodation options Moyne, Glenelg, Surf Coast, Corangamite, Colac Otway and Southern Grampians Shire Councils were funded by DJPR / RDV and advocated collectively on a lack of housing - this is in lock step with the RCV Blueprint. We are still hopeful of funding opportunities, many in this room involved I thank them for their work.
KEY WORKER CABINS
Caravan Park offers for workers accommodation at discounted rate Marketing: promotion in the parks, ad creation and paid promotion. Tapping into alternative workforces to solve staff shortages for local business Registration form for businesses and workers List of business looking for flexible workers Connection service Seek feedback from businesses to improve the program (with Eco Dev)
To attract summer seasonal hospitality workers. 19 10 workers accomodated during summer 2022/23 businesses supported during summer 2022/23 31 lodge rooms/ camp sites prioritised during busy season annually $150 per worker, per week
Case Study: Bianca and Tahnee (Bank St and Co) "I definitely recommend it... It was great... We were directly across the road from the beach and could just jump on our bikes and ride to work. We didn't even have to use our car, ever." - Bianca
To attract nomads, and encourage unretirement.
Businesses and workers register their interest in the program, their skills and availabilities. 1. 2. Registered businesses are able to view the portal listing all available workers. 3. Businesses get in touch with their future workers.
Case Study: Diane Diane enjoys the freedom of semi-retirement. She utilises her skills in mapping as a Geographic Information Service Officer three days a week in Mortlake where she stays her retro caravan at Mortlake Caravan Park. "Mortlake is peaceful and picturesque part of the world and I ve been made very welcome" - Diane
To attract skilled migrant workers and families.
KEY WORKER CABINS 5 Cabins Pura Pura Woorndo o Caram ut Darlingto n Hexha m Byadu k Macarthur Pop: 469 Mortlake Pop: 1,477 Hawkesda le Broadwat er 5 Cabins Woolsthor pe Framlingha m Tyrendarra Winslo w Terang Koroit Pop: 2,184 Kirkst all Purni m Codringto n Panmur e Toolon g Yambu k Illow a Killarn ey Allansfor d Warrnambool Port Fairy Pop: 3,742 Timboon Cooriemungl e Peterboroug h Port Campbell
KEY WORKER CABINS Local businesses and industry are offered priority access to cabins at a long-term rate. Koroit $669K project $465K RDV 100% Mortlake $682K project $360K LRCI occupancy From a wide range of industries including agriculture, earthworks, healthcare, energy and more
