Enhancing Rotary Club Membership Strategies

Explore attracting and retaining members in Rotary clubs by defining target audience attributes, reflecting on membership changes since 2016, and addressing issues like loss of members and lack of enthusiasm. Learn how to make clubs attractive, sell to potential members, and create unique club profiles to attract and retain members effectively.

• Rotary Club
• Membership Strategies
• Target Audience
• Club Profile
• Retaining Members

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Uploaded on Sep 07, 2024 | 0 Views

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1. Attracting Members Attracting Members RLI RLI - - Part 2 Part 2

2. Identify my clubs Target Audience and Profile Identify Goals: Define the Attributes of the Target Audience Define Explore how my club can Attract the Target Audience Explore Reflect on the changes in Rotary Membership and meeting guidance since 2016 Reflect

3. When a tree stops When a tree stops growing growing it is ready to it is ready to die die A Rotary club is like that: It is moving ahead only when it is growing. When the growing ends, the knife-and-fork club begins. 1957-1958 RI President Charles G. Tennent Little Lessons in Rotary (Third Edition), March 1978

4. Attracting Members What makes a club ATTRACTIVE? How do we SELL IT to potential members?

5. We offer a warm Rotary welcome to our guests Our programs are interesting and relevant. POLL What Describes Your Rotary Club? Members eat at different tables each week Our club collaborates with other clubs in grants and service projects We raise funds so that members can contribute what they wish

6. What Attracted You to Rotary? Write a 3 to 4-word phrase about why you were attracted to join

7. Club Profile & Target Audience What is unique about each club? Who are the target members? How can my club attract those members?

8. Name your club For what signature project(s) or event(s) is your club known in the community BREAKOUT Create a Club Describe your club 3 positive adjectives Why join this club? Who should join this club? How will you attract these folks?

9. Addressing Issues Facing Local Clubs Loss of members New members stay for <1 year Lack of enthusiasm No support of TRF If it s broken If it s broken

11. Changes Changes Where to meet? How often? What is a meeting? Passport clubs Eclubs Rotoracters are Rotarians

12. Membership Committee https://www.rotary.org/en/about-rotary/membership

13. Reflection Reflection Final Thoughts Thoughts Final What are three things you will take back to your club on Attracting Members?