Insights from Radicalisation Awareness Network (RAN) Communications and Narratives Working Group

The Radicalisation Awareness Network (RAN) is a European network of 5000 practitioners focusing on Preventing/Countering Violent Extremism (P/CVE). Key elements include using credible messengers, targeting the right audience, and setting measurable goals. Successful campaign examples like "Jamal Al-Khatib" and "Donate the Hate" illustrate effective strategies. Recommendations emphasize the importance of local context, monitoring, and evaluating both online and offline efforts. Contact Lieke Wouterse for more information.

• RAN
• P/CVE
• Communications
• Campaigns
• Prevention

riup417 Follow

Uploaded on Oct 05, 2024 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

Presentation Transcript

1. Lieke Wouterse Staff member RAN Working group Communications & Narratives (C&N) Webpage: ec.europa.eu/ran ec.europa.eu/ran ec.europa.eu/ran Webpage: ec.europa.eu/ran ec.europa.eu/ran ec.europa.eu/ran twitter twitter twitter | facebook | linkedin | youtube facebook facebook linkedin linkedin youtube youtube twitter twitter twitter | facebook | linkedin | youtube facebook facebook linkedin linkedin youtube youtube

2. Radicalisation Awareness Network (RAN) European network of 5000 first-line practitioners who are involved in P/CVE Established in 2011 Funded by European Commission Key elements

3. Key elements & lessons learned Message resonates with target audience Use a credible messenger Go where the target audience is Clear, feasible and easy to do Know the target audience in-depth Realistic and measurable goal Start M&E from beginning

4. Examples of campaigns Jamal Al-Khatib

5. Examples of campaigns Donate the Hate

6. Examples of campaigns Echoes of IS

7. Examples of campaigns Dare to be grey

8. Recommendations Local is key to change behaviour Invest in Monitoring & Evaluation to build an evidence-base Online and offline are hybrid concepts

9. Contact Lieke Wouterse L.wouterse@radaradvies.nl Webpage: ec.europa.eu/ran ec.europa.eu/ran ec.europa.eu/ran twitter twitter twitter | facebook | linkedin | youtube facebook facebook linkedin linkedin youtube youtube