Finding Closest Point: Line and Intersections
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Source: TGI 2013/CBS Top Indexing Lifestyle statements (DA/TA)
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Across all products
People in the fashion market
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Source: Exterion Media, TGI Media Neutral quintiles 2013
“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
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"Very/Quite likely to influence others about fashion"
Source: OMC Last window of influence (2011)
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Tesco, Asda , Pandora Jewellery, Lvmh, Adidas, Nike, Burberry,
Swatch, Converse, Clarks, Swarovski, Missguided, John Lewis,
Vans, New Look, Boux Avenue, Jd Sports, Levi Strauss, Mango,
Seiko, Catalyst, H Samuel, Baume & Mercier, Kurt Geiger, Evans,
Amg Footwear, Kipling Bags, Hermes, Swico, Victoria's Secret,
Sainsbury's, Gucci, Benetton, Juicy Couture, Laing The Jeweller,
Bvlgari, Casio, Wl Gore, Zadig & Voltaire, Blacks
Source: Nielsen Media Research 2013
Determine the closest points between lines passing through given points and a specific point. This involves calculations of gradients, perpendicular lines, hypotenuses, and solving equations for intersections. Utilize equations, translations, and simultaneous equations to derive solutions. Understand concepts through illustrations and step-by-step processes detailed in the provided content.
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Presentation Transcript
Why Out of Home works for Clothing and Accessories brands
The OOH audience are interested in looking and feeling good Heavy OOH Definitely / Tend to agree with . I like to stand out in a crowd (116) Important to be attractive to the opposite sex (113) I wear designer clothes (112) I buy new products before most of my friends (111) I have expensive tastes (109) I spend a lot on clothes (109) It s worth paying extra for quality (106) Sometimes treat myself to something I don t need (105) Source: TGI 2013/CBS Top Indexing Lifestyle statements (DA/TA)
OOH-exposed people are more likely to act on ads, this is even more marked for those in the fashion market People in the market for fashion items are more likely to look at products and services or learn about them compared to the level seen across all products Across all products People in the fashion market 49% 50% 50% 41% 39% 40% 40% 33% 30% 30% 30% 23% 20% 20% 20% 13% 10% 10% 0% 0% Looked at product or service Learnt about company, product or service Looked at product or service Learnt about company, product or service Seen OOH Not seen OOH Seen OOH Not seen OOH
People in the fashion market are more likely to search at home and on mobiles Across all products, 58% of people have searched for a company, product or service at home or at work because of the outdoor advertising they saw for it, and this rises to 68% for people in the fashion market Across all products People in the fashion market 16% 19% 58% 66% 80% 77% 37% 29% 5% 5% 4% 4% At home or at work On a smart phone or tablet At home or at work On a smart phone or tablet Don't know No Yes Don't know No Yes
The Out of Home audience is most likely to influence others about fashion Across all products, 58% of people have searched for a company, product or service at home or at work because of the outdoor advertising they saw for it, and this rises to 68% for people in the fashion market "Very/Quite likely to influence others about fashion" 2,500 Adult 000's 2,000 1,500 1,000 500 0 Heavy Outdoor Heavy Newspapers Heavy Magazines Heavy TV Heavy Radio Heavy Internet Heavy Cinema Source: Exterion Media, TGI Media Neutral quintiles 2013 Heavy quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
OOH influences purchase 88% had seen and recalled OOH advertising in the 30 mins preceding shopping Only 13% are not susceptible to the Last Window of Influence 12% who are aware of OOH agree that posters make them want to buy the product Source: OMC Last window of influence (2011)
Leading fashion advertisers trust Out of Home Top spending 40 fashion advertisers in outdoor (average spend 346K) Tesco, Asda , Pandora Jewellery, Lvmh, Adidas, Nike, Burberry, Swatch, Converse, Clarks, Swarovski, Missguided, John Lewis, Vans, New Look, Boux Avenue, Jd Sports, Levi Strauss, Mango, Seiko, Catalyst, H Samuel, Baume & Mercier, Kurt Geiger, Evans, Amg Footwear, Kipling Bags, Hermes, Swico, Victoria's Secret, Sainsbury's, Gucci, Benetton, Juicy Couture, Laing The Jeweller, Bvlgari, Casio, Wl Gore, Zadig & Voltaire, Blacks Source: Nielsen Media Research 2013
