Comprehensive Guide to SWOT Analysis in Business
SWOT Analysis
Why?
What?
How?
Who?
When?
Really?
What is SWOT?
Tool for auditing an organization and its
environment
First stage of planning
Helps marketers to focus on key issues.
SWOT
stands for
S
,
W
,
O
, and
T
.
Strengths & Weaknesses =
factors
Opportunities & Threats =
factors
Who Uses It & How?
of a business
Used to:
◦
build on strengths
◦
minimize weaknesses
◦
seize opportunities
◦
counteract threats
Focus on turning weaknesses into strengths,
and our threats into opportunities (feeds
into marketing objectives).
internal strengths with
external opportunities
Why Use It?
•
The main purpose of a SWOT analysis is to
to products and services
•
Doing this can help a business
new customers,
loyal customers,
and
products and services to
customer segments over the long-term.
When to Use It?
per year
When individual
.
:
◦
staffing issues
◦
business culture and image
◦
organizational structure
◦
advertising
◦
financial resources
◦
operational efficiency
A SWOT strength could be:
Special marketing (or other)
A new, innovative
of a business
Being a market
processes and procedures
Any other aspect of a business that
to the product or
service
Which one is a STRENGTH for
McDonald’s?
A—Unhealthy food
B—Lawsuits against McDonald’s
C—The idea to add home meal delivery
D—Having the largest fast food market
share in the world
Answer:
A SWOT weakness could be:
of marketing (or
other) expertise
products or
services (i.e. in relation to your competitors)
of your business
goods or services
Price that is
reputation
Which one is a WEAKNESS for
McDonald’s?
A—High employee turnover
B—Lawsuits against McDonald’s
C—$2 million advertising budget
D—Changing customer habits and new
customer groups
Answer:
A SWOT opportunity could be:
A
market such as
the Internet
, joint ventures or strategic
alliances
Moving into
segments
that offer improved profits
A new
market
A market
by an
ineffective competitor
Which one is an OPPORTUNITY for
McDonald’s?
A—Local fast food restaurant chains
B—The idea to add home meal delivery
C—Existing partnerships with many big
brand names
D—Negative publicity
Answer:
A SWOT threat could be:
A new
in your home
market
with competitors
A competitor has a
product or service
Competitors with superior access to channels of
is introduced on
your product or service
Changes in
& deregulation
Which one is a THREAT for McDonald’s?
A—An unhealthy food menu
B—Brand recognition valued at $40 billion
C—Creating new menu items for changing
customer habits and new customer groups
D—Trend towards healthy eating
Answer:
Simple Rules for a Successful
SWOT Analysis
Be
about the
strengths and weaknesses of your organization.
It should
between where your organization is today, and where it could
be in the future.
Be
--avoid grey areas.
Always apply SWOT in relation to your competition (i.e.
better than or worse than your competition).
! Keep it short and simple
--avoid
complexity and over analysis
SWOT analysis is
.
SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization or a business. It helps in identifying key issues, building on strengths, minimizing weaknesses, seizing opportunities, and counteracting threats. By focusing on turning weaknesses into strengths and threats into opportunities, businesses can enhance their marketing objectives and long-term success.
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Presentation Transcript
What is SWOT? Tool for auditing an organization and its environment First stage of planning Helps marketers to focus on key issues. SWOT stands for S , O . , and T , W Strengths & Weaknesses = Opportunities & Threats = factors factors
Who Uses It & How? of a business Used to: build on strengths minimize weaknesses seize opportunities counteract threats Focus on turning weaknesses into strengths, and our threats into opportunities (feeds into marketing objectives). internal strengths with external opportunities
Why Use It? The main purpose of a SWOT analysis is to to products and services Doing this can help a business new customers, and products and services to customer segments over the long-term. loyal customers,
When to Use It? When individual staffing issues business culture and image organizational structure advertising financial resources operational efficiency per year . :
A SWOT strength could be: Special marketing (or other) A new, innovative Being a market Any other aspect of a business that service of a business processes and procedures to the product or
Which one is a STRENGTH for McDonald s? A Unhealthy food B Lawsuits against McDonald s C The idea to add home meal delivery D Having the largest fast food market share in the world
A SWOT weakness could be: of marketing (or other) expertise services (i.e. in relation to your competitors) Price that is products or of your business goods or services reputation
Which one is a WEAKNESS for McDonald s? A High employee turnover B Lawsuits against McDonald s C $2 million advertising budget D Changing customer habits and new customer groups
A SWOT opportunity could be: A the Internet , joint ventures or strategic alliances Moving into that offer improved profits A new A market ineffective competitor market such as segments market by an
Which one is an OPPORTUNITY for McDonald s? A Local fast food restaurant chains B The idea to add home meal delivery C Existing partnerships with many big brand names D Negative publicity
A SWOT threat could be: A new market A competitor has a Competitors with superior access to channels of your product or service Changes in in your home with competitors product or service is introduced on & deregulation
Which one is a THREAT for McDonalds? A An unhealthy food menu B Brand recognition valued at $40 billion C Creating new menu items for changing customer habits and new customer groups D Trend towards healthy eating
Simple Rules for a Successful SWOT Analysis strengths and weaknesses of your organization. It should between where your organization is today, and where it could be in the future. Be Always apply SWOT in relation to your competition (i.e. better than or worse than your competition). ! Keep it short and simple --avoid complexity and over analysis SWOT analysis is Be about the --avoid grey areas. .
