Analysis of Lilleke Mothers Club Market in Tallinn - Target Group, Customers, SWOT & Conclusion
Lilleke Mothers Club in Tallinn targets Estonian females aged 16-45, offering support to young, adult, and experienced mothers, along with those expecting or planning a family. The club welcomes everyone, regardless of social status or education. The primary customers include young mothers and pregnant ladies, while secondary customers are friends and relatives. By comparing with competitors, Lilleke stands out for its cost-free services, personal connections, and regular meetups. The SWOT analysis highlights strengths in providing real support situations and high-quality services, but also reveals weaknesses in pricing and visibility. Opportunities for the club lie in expanding the market and introducing new services, while threats include increasing competition and emigration. The conclusion emphasizes Lilleke's exclusive customer experience and minimal resource requirements.
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Presentation Transcript
Lilleke mothers club Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012
Introduction Target group Primary Customers Secondary Customers Comparision with Competitors SWOT analysis Conclusion
Target group Capital of Estonia Tallinn(400k people) Estonian females age between 16-45 y/o Average income (300 + but exceptions can be made) Social status, religion and education do not matter Everyone is welcome here, and when we say everyone then it s everyone.
Primary Customers Young mothers (teens, young adult) Adult mothers Experienced mothers A Large family (many kids) Pregnant ladies Ladies who are planning to have baby
Secondary Customers Friends Relatives Husbands/boyfriends Colleages
Comparison with competitors Lilleke Somewhat competitors No cost + Emails/phone - More open people + None - Quick talk - Seminars not so often - Price Communication Mood Additional service Other Take place Expensive - Face to face+ Shy people - Gifts,caffee + Make new friends + Regularly +
SWOT analysis Strengths Provide our clients real situations Services are high-quality Flexible (unemployed) A lot of experience with organising seminars/meetings Weaknesses Services are pricey Visibility Stuff members do not know much about mother business Opportunities To Expand market Getting close with customers New interesting services Co-op with similar companies Optain investors/sponsors Threats No customers Increasing competition Increasing emigration Decreasing of natural growth Laws and politics
Conclusion Exclusive Better experience for customers Individually work with customers Not much human resources needed
