iSWOT Analysis
The NSW Department of Education provides a detailed exploration of SWOT analysis, focusing on its importance, benefits, components, application, and features. This educational resource guides students to understand how to conduct personal SWOT analyses and apply the tool to real business scenarios. Through interactive activities and learning objectives, individuals learn to identify strengths, weaknesses, opportunities, and threats in various contexts. The department emphasizes the value of SWOT analysis in problem-solving and strategic planning for both individuals and businesses.
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NSW Department of Education iSWOT Analysis
NSW Department of Education Learning Intentions and Success Criteria Learning Learning Intentions Intentions Success Success Criteria Criteria Students will examine the importance of a SWOT as a tool for analysis Students will be able to explain the benefits as a planning tool for individuals and businesses Students will examine the key components of a SWOT analysis Students will be able to recall the key components of a SWOT analysis Students will conduct a personal SWOT analysis Students will be able to apply the SWOT analysis tool to themselves as planners Students will examine the key components of a SWOT analysis from a real business Students will be able to explain the strengths, weaknesses, opportunities and threats for Starbucks Students will collaboratively construct a SWOT analysis for a hypothetical business Students will be able to construct a SWOT analysis from a hypothetical business stimulus 2
NSW Department of Education What is a SWOT Analysis? A SWOT analysis is a tool for analysing the current situation both internally (strengths and weaknesses) and externally (opportunities and threats). It provides helpful baseline information for a individual, group or business to analyse a problem. 3
NSW Department of Education How can a SWOT Analysis be used? What are its benefits? A SWOT analysis is a simple but useful structure for examining any situation or event. It can be used both on a personal level, and on a business level. It can help; - Define the nature and scope of a problem - Identify the current strategies and activities in place to overcome the problem. - Understand the opinions and experiences of stakeholders (those that have an interest) . 4
NSW Department of Education What are the features of a SWOT Analysis? A SWOT Analysis is used to help you analyse the current situation by outlining and comparing your internal capacities and your external environment. SWOT stands for: STRENGTHS STRENGTHS WEAKNESSES WEAKNESSES OPPORTUNIITIES OPPORTUNIITIES THREATS THREATS 5
NSW Department of Education Activity 1: How can you use a SWOT analysis? Think, pair and share 1. Think of a specific problem that you have personally encounted recently (could be at school, at home, on the sporting field). 2. What were the things you had control over? What were the things you couldn t control about the situation? 3. What were the things that you could do better than others in this situation to solve the problem? 4. Did any of your strengths open up opportunities to solve the problem? 5. Do you have personal traits that you think held you back from solving this problem? 6
NSW Department of Education Personal SWOT Analysis Making the most of your talents and opportunities Conduct a personal SWOT analysis by completing the template provided 7
NSW Department of Education How can a SWOT Analysis be used as a tool for analysis in business? 1. To assist a business business in identifying the; Strengths: Strengths: things they are doing better than their competitor Weaknesses: Weaknesses: things that their competitors are doing being than them Opportunities: Opportunities: things that they can take advantage of Threats: Threats: things that they need to respond to 8
NSW Department of Education Example of a SWOT Analysis in practice Starbucks Case Study Watch the following YouTube Clip and work through the worksheet activities provided. 9
NSW Department of Education Create your own SWOT Analysis Identifying strengths, weaknesses, opportunities and threats for hypothetical businesses OzMart is a well-known and powerful domestic retail brand. It has a reputation for providing value for money, choice and convenience. It is the market leader in its category, with a large market share and good, established relationships with suppliers. They are experiencing issues with keeping track of their large customer base and have poor cost efficiencies, making it difficult to expand overseas. They have recently received poor publicity due to a product recall. There is a new entrant to the market who have been operating globally and who have a strong online presence. This competitor has a reputation for providing quality products and quick delivery. Customers in Australia have been increasingly moving towards ordering their products online. 10
