Sustainable Business Model for Urban Farming: Challenges and Recommendations

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Explore the strategic analysis and recommendations by ORT Consulting Group for Aerofarm's sustainable and profitable business model to combat the food crisis. The presentation covers key questions, SWOT analysis, value proposition, and challenges in developing new farming methods in urban areas while maintaining environmental responsibility. Financial risks, alternatives, and implementations are discussed in detail.


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  1. AEROFARM AEROFARM GROWING PAINS GROWING PAINS PRESENTATION TO THE BOARD OF DIRECTORS PRESENTATION TO THE BOARD OF DIRECTORS ORT CONSULTING GROUP ISMAEL ALMANDOS LUCIA BACIGALUPI JOANNA PELUFFO- CLAUDIA RODRIGUEZ ORT CONSULTING GROUP

  2. ORT CONSULTING GROUP SITUATION WHERE YOU ARE NOW WHERE YOU WANT TO BE WHERE YOU WANT TO BE ORGANISATION WITH A STRONG MISSION TO DEVELOP NEW FARMING METHODS WHOSE VIABILITY IS BEING QUESTIONED CONTINUE DEVELOPING NEW AND BETTER PRODUCTS IN A SUSTAINABLE WAY TO REACH MORE COSTUMERS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  3. ORT CONSULTING GROUP KEY QUESTION WHAT IS THE BEST STRATEGY TO CREATE A SUSTAINABLE AND PROFITABLE BUSINESS MODEL TO HELP FIGHT THE FOOD CRISIS? FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  4. ORT CONSULTING GROUP SWOT ANALYSIS S FASTER PRODUCTION AND BETTER QUALITY PRODUCTS USE OF DATA ANALYTICS AND PATENTED TECHNOLOGY TO OPTIMIZE CROP CULTIVATION STRATEGY STRONG ALLIANCES WITH DIFFERENT SECTORS (RRESTAURANTS, AIRLINES) ALLIGNED WITH SUSTAINABILITY TRENDS W CURRENTLY ONLY PRODUCING SALAD GREENS HIGH CAPITAL EXPENDITURE AND LONG PERIODS OF NEGATIVE PROFITABILITY PROBLEMS SECURING TALENT O INCREASING GLOBAL DEMAND FOR VERTICAL FARMS INCREASINGLY HEALTH - CONCIOUS CLIENTS GLOBAL TRENDS TOWARDS DECREASING CARBON FOOTPRINT INCREASING IMPACT OF CLIMATE CHANGE AFFECTING TRADITIONAL CROPS T TRADE TENSIONS (IMPORT OF FOOD AND FLOW OF CAPITAL) RISE OF NATIONALISTIC LEGISLATIONS AND PROTECTIONIST POLICIES NEGATIVE IMAGE FROM CERTAIN CRITICS HIGH REAL ESTATE VALUE IN CITYCENTRES FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  5. ORT CONSULTING GROUP VALUE PROPOSITION CREATING BETTER WAYS TO FEED HUMANITY THAT ARE ENVIRONMENTALLY RESPONSIBLE IN URBAN AREAS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  6. ORT CONSULTING GROUP CHALLENGES DEVELOP NEW METHODS TO IMPROVE DOMESTIC FOOD SECURITY KEEP RESEARCHING AND IMPROVING CROP VARIETY REDUCING CARBON FOOTPRINT FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  7. ORT CONSULTING GROUP MAIN COMPETENCIES SHORTENING THE PRODUCT-TO-MARKET CYCLE BY LEVEREGING LOCATION IN URBAN CENTRES USE OF DATA ANALYTICS TO IMPROVE PROCESS AND GUARANTY SUPERIOR QUALITY INDUSTRY KNOW HOW AND PATENTED PRECISION TECHNOLOGY FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  8. ALTERNATIVES AND RECOMMENDATION

  9. ORT CONSULTING GROUP ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE-SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  10. ORT CONSULTING GROUP ALTERNATIVES DEVELOP SPECIFIC R&D DIVISION TO CREATE NEW CROPS EXPLORE THE USE OF NEW RENEWABLE ENERGY SOURCES REDUCE ENERGY CONSUPTION CONTINUE INTERNATSIONALIZATION INTO INTERNATIONAL MARKETS FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  11. ORT CONSULTING GROUP ALTERNATIVES LEVEGARE THE EXPERIENCE WITH SINGAPOUR AIRLINES TO WORK WITH AMERICAN-NATIVE AIRLINES PROVIDE FRESH PRODUCTS TO ALL PEOPLE AT AIRPORT UTILIZE WAREHOUSES AND OTHER BUILDINGS AT AIRPORT REDUCE AIRLINES AND AIRPORT CARBON FOOTPRINT FROM FOOD TRANSPORT REACH LARGE NUMBER OF CUSTOMERS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  12. ORT CONSULTING GROUP ALTERNATIVES DEVELOP A PROCESS THAT CAN BE CARRIED OUT BY SMALL BUSINESESS REACH RESTAURANTS, HOTELS, SUPERMARKETS AND SCHOOLS SO THEY CAN CREATE THEIR OWN FARMS TEACH PEOPLE HOW TO FARM THEIR OWN CROPS REACH NEW COSTUMERS THROUGH EXPANSION TO MORE INDUSTRIES MINIATURIZE THE PROCESS FOR WHOLE-SALERS AND RESTAURANTS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  13. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  14. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM DECISION CRITERIA MID-TERM PROFITABILITY ACHIEVABLE WITH RESOURCES & CAPABILITIES ALLIGNED WITH CORE VALUES RISK OF IMPLEMENTATION FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  15. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM DECISION CRITERIA MID-TERM PROFITABILITY FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  16. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM DECISION CRITERIA MID-TERM PROFITABILITY ACHIEVABLE WITH RESOURCES & CAPABILITIES FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  17. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM DECISION CRITERIA MID-TERM PROFITABILITY ACHIEVABLE WITH RESOURCES & CAPABILITIES ALLIGNED WITH CORE VALUES FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  18. ORT CONSULTING GROUP ALTERNATIVES ALTERNATIVES FOCUS ON R&D TO DEVELOP HIGH- CALORIE PRODUCTS IN NEW MARKETS MINIATURIZE THE PROCESS FOR WHOLE- SALERS AND RESTAURANTS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM DECISION CRITERIA MID-TERM PROFITABILITY ACHIEVABLE WITH RESOURCES & CAPABILITIES ALLIGNED WITH CORE VALUES RISK OF IMPLEMENTATION FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  19. ORT CONSULTING GROUP RECOMMENDATION BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM BY CREATING IN-HOUSE FARMS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  20. ORT CONSULTING GROUP WHY WE CHOSE THIS OPTION DEVELOP NEW METHODS TO IMPROVE DOMESTIC FOOD SECURITY KEEP RESEARCHING AND IMPROVING CROP VARIETY REDUCING CARBON FOOTPRINT REDUCE FOOD TRANSPORTATION EMISSIONS CONTINUE INVESTEMENT TO IMPROVE FARMINTG METHODS OFFER TAYLORED CROPS TO COMPANIES FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  21. ORT CONSULTING GROUP IMPLEMENTATION OPERATIONS MARKETING HHRR TECH FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  22. ORT CONSULTING GROUP IMPLEMENTATION CONTINUE WITH CURRENT BUSINESS MODEL STRATEGIC ALLIANCES WITH AIRPORT ECOSYSTEM COMPANIES BUILD 35 NEW FARMS BY 2024 CREATE SALES DIVISION RENT AND DESIGN SPACES FOR VERTICAL FARMING AT THE AIRPORT SYSTEM B CERTIFICATION DEVELOP DIFERENTIATED PRODUCTS PREMIUM STANDARD OPERATIONS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  23. ORT CONSULTING GROUP IMPLEMENTATION STRENGHT BRAND AS HEALTHY AND SUSTAINABLE FOOD PROMOTION AT THE AIRPORT AND HOTELS AIRPORT AND AIRLINE MAGAZINES FOOD TRAY ADVERTISEMENT MARKETING SELFIE SPOT AT THE AIRPORT HOTEL ACCESS CARDS ACQUIRE WIFI LANDING PAGE SPACE IN ARIPORTS EXPERIENCES WITH TOP CHEFS AND PRESENCE IN EVENTS FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  24. ORT CONSULTING GROUP IMPLEMENTATION INTERNSHIPS WITH UNIVERSITIES (FARMING AND TECH) HIRE MORE DATA SCIENCE ENGINEERS AND LOCAL FARMERS HHRR IMPLEMENT SOFTWARE COMPANIES LIKE POLICIES GENERATE NEW SALES DIVISION FOCUSED ON AIRPORTS CONTINUE PARTERSHIP WITH DELL IMPROVE PRODUCTION LINE AUTOMATION TECHNOLOGY FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  25. ORT CONSULTING GROUP GANTT YEAR 0 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Q1 Q2 Q3 Q4 DEVELOP ALLIANCES RENT BUILDINGS B CERTIFICATION DEV. NEW PROD. LINES MARKETING ACTIONS SALES DIVISION IMPROVE AUTOMATION DDD DDD DDD DDD DDD DDD DDD DDD FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  26. FINANCIAL ANALYSIS

  27. ORT CONSULTING GROUP ASSUMPTIONS FINANCING RATE 6% TAX 25% NWC 10% FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  28. ORT CONSULTING GROUP HIGHLIGHTS IRR 36% NPV 5.033 LOAN 30.000 All numbers in thousands USD FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  29. ORT CONSULTING GROUP MAIN COST DRIVERS All numbers in thousands USD CASH FLOW IS AVAILABLE IN ANNEXE FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  30. ORT CONSULTING GROUP MAIN SOURCES OF INCOME CASH FLOW IS AVAILABLE IN ANNEXE All numbers in thousands USD FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  31. ORT CONSULTING GROUP RISK AND MITIGATION RISK MITIGATION RISE IN ENERGY PRICES LOBBY WITH GOV. LED TECH. DO NOT EVOLVE AS EXPECTED DEVELOP NEW TECH NEW PREMIUM PRODUCT LINE SINGAPORE FINANCIAL RISKS ANALYSIS ALTERNATIVES IMPLEMENTATION RECOMMENDATION

  32. ORT CONSULTING GROUP CONCLUSION WHERE YOU ARE NOW WHERE YOU WANT TO BE WHERE YOU WANT TO BE ORGANISATION WITH A STRONG MISSION TO DEVELOP NEW FARMING METHODS WHOSE VIABILITY IS BEING QUESTIONED CONTINUE DEVELOPING NEW AND BETTER PRODUCTS IN A SUSTAINABLE WAY TO REACH MORE COSTUMERS BECOME PART OF AIRPORT AND AIRLINES ECOSYSTEM BY CREATING IN-HOUSE FARMS

  33. THANK YOU! THANK YOU! WE NOW WELCOME ANY QUESTIONS YOU WE NOW WELCOME ANY QUESTIONS YOU MAY HAVE MAY HAVE ORT CONSULTING GROUP ISMAEL ALMANDOS LUCIA BACIGALUPI JOANNA PELUFFO- CLAUDIA RODRIGUEZ ORT CONSULTING GROUP

  34. ORT CONSULTING GROUP CASH FLOW All numbers in thousands USD 0 1 2 3 4 5 Inc in sales Inc in costs Dec. in costs Inc. in interest Inc. in taxable income Inc. in NWC Recovery of NWC Inc in net income $ (19,050.00) $ - 24,444.44 $ (35,024.00) $ 48,888.89 $ (49,323.00) $ 7,333.33 $ (1,800.00) $ 5,101.22 $ (4,888.89) $ 79,444.44 $ (69,631.00) $ 11,916.67 $ (1,800.00) $ 19,933.11 $ (7,944.44) $ 122,222.22 $ (97,948.27) $ 18,333.33 $ (1,800.00) $ 40,811.29 $ (12,222.22) $ 158,888.89 $ (122,275.09) $ 23,833.33 $ (1,800.00) $ 58,652.13 $ $ 27,500.00 $ 86,152.13 $ 0 0 (1,800.00) $ (20,850.00) $ $ (1,800.00) $ (12,378.56) $ (2,444.44) $ - - (20,850.00) $ (14,823.00) $ $ 212.33 11,988.67 $ 28,589.06 $

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