CAREC Tourism Web Portal: Enhancing Connectivity and Engagement
The CAREC Tourism Web Portal aims to strengthen tourism strategies, enhance investment opportunities, and promote educational programs across Silk Road countries. With a focus on content delivery, the portal serves as a hub for tourism data, investment projects, regulatory information, and learning resources. Built on the pillars of institutions, governance, and branding, the portal fosters collaboration and synergy among stakeholders. By offering diverse content to various audiences, it creates traffic synergies and sustains the project for long-term growth and development.
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Visitsilkroad.org Web portal Presentation 1
CAREC Tourism Strategy 2030 Institutions and Governance and Standards and Branding Infrastructure Development Connectivity Intelligence Marketing Market Quality Skills and Cross-cutting Themes: Health, Safety and Security, Digitalization, Gender, Environmental Sustainability, Private Sector Participation, Universal Access Marketing strategies and initiatives to reinforce countries image as safe tourism destinations; Building the common brand Visit Silk Road through the development of the CAREC tourism web portal 2
CAREC Tourism Web Portal: Content The portal provides content to different audiences which creates traffic synergies and opportunities for sustaining the project. Tourism Content Investor Content Investment Regulations & Legislation (Regulatory framework, financing mechanisms and alternatives for each country and for the region) Countries, Regions and Assets, Clusters, Partner s Experiences (Where, What, How, Who) Travel Guides and Editorial (Aggregators, Storytelling, Traffic builders, SEO) Investment Projects (R) (Tourism Investment projects) synergies Institutional Content Education Content Learning Programs (practical information, scholarships and government sponsored programs for Tourism and Hospitality education on SilkRoad countries) Tourism Development Tourism Data and Statistics (R) Tourism Publications (R) Events Contacts 3
CAREC Tourism Web Portal: Timeline Tourism content creates the baseline for significant traffic building and should be completed first. Investment and educational content offer opportunities for generation of revenue Tourism Content 4 W 2 W 2 W Country Regions Assets 8 W Clusters Institutional and investment content A total of 13 weeks to receive information from the countries 3 W 3 W Regulations & Legislation Projects Different entities in the Governments provide information in parallel 6 W Learning & education content 3 W 3 W All countries benefit from good information provided from the other countries Entities Programs 6 W 13 W 4
CAREC Tourism Web Portal: Next Steps The large amount of information from different sources requires consistency and coherence. The use of templates will help creating/gathering, reviewing and importing the information on the portal. Country key information (Tagline, About, History, Geography and Nature, Economy, People and Culture, Important Dates, Getting There, Weather and Climate, Visa and Entry requirements, Health and Vaccines Requirements, Driving Permits, Transport in Country, Communications and Technology, Accommodation, Eating, Money Shopping and Taxes, Customs and Traditions, Safety and Security, Contacts Region key information (Getting There, What to See and Do, History, Culture and Festivals, Geography and Climate, Economy) Attraction key information (Getting There, What to Expect, History (when applicable), Facilities and Services Available) Suggested maximum number of words per section Images are essential to create good content 5
