Better with a Crowd! Crowdfunding for Libraries

Andrea Simzak Levandowski, a Reference Librarian, discusses the benefits of crowdfunding for libraries in connecting people with information. The presentation covers the essentials of starting a crowdfunding campaign, including planning, creating the campaign, launching, and follow-up actions. It emphasizes the importance of having a clear project, dedicated staff, a supportive network, and effective communication channels to succeed in crowdfunding for library initiatives.

• Crowdfunding
• Libraries
• Fundraising
• Information
• Campaign

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1. Better with a Crowd! Crowdfunding for Libraries Andrea Simzak Levandowski Reference Librarian, Funding Information 1 Connecting people with information through libraries

2. 2 By Moses (The Crowd For DMB 1) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

3. 3 Connecting people with information through libraries

4. 4 Connecting people with information through libraries

5. 5 Connecting people with information through libraries

6. How do I get my money? Source http://2bgr8stock.deviantart.com/art/Money-Cash- 113445826 Author Jericho 6 Connecting people with information through libraries

7. Should you crowdfund? Specific program, project, or service Current, timely, or urgent need Staff time and resources dedicated to running a campaign Network of potential supporters and sharers Core group of committed backers Strong communication channels Everything is in place, except for the money Yes!* Well, maybe 7 Connecting people with information through libraries

8. How do we start? 1. Plan Your Project 2. Create Your Campaign 3. Launch 4. Follow Up Pick the right project Do your research Do the math Delegate responsibility Say thank you Do what you said you would do Continue to engage your backers Choose the best platform for you Design your campaign Set funding levels Edit Now the work really starts! Monitor activity Mind the lull Share your milestones Communicate Frequently, creatively, meaningfully 8 Connecting people with information through libraries

9. Further Reading http://libguides.njstatelib.org/nonprofits/crowdfunding Cottrell, M. (2014). Libraries Find Success in Crowdfunding. American Libraries, 45(5), 12-13. Leman, H. (2013). Crowd-funding What's In It for Us as Librarians? Computers In Libraries, 33(10), 8-31. 9 Connecting people with information through libraries

10. Questions? Thank you for listening! Andrea Simzak Levandowski alevandowski@njstatelib.org (609) 278-2640 x190 10 Connecting people with information through libraries