Insights on Luxury and Resilience in Detroit

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Professor john a. powell from the Haas Diversity Research Center at the University of California, Berkeley, reflects on the concept of luxury in Detroit, emphasizing the city's resilience and craftsmanship. He contrasts the stereotypes with the reality of Detroit's story, highlighting the essence of hard work and generational knowledge. The narrative challenges misconceptions about luxury and showcases the unique identity of the Motor City, emphasizing the value of where luxury comes from.


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  1. Professor john a. powell Haas Diversity Research Center, Executive Director and The Robert D. Haas Chancellor s Chair in Equity and Inclusion University of California, Berkeley

  2. http://www.youtube.com/watch?v=SKL254Y_jtc

  3. Imported from Detroit I got a question for you. What does this city know about luxury? What does a town that s been to hell and back know about the finer things in life? Well, I ll tell ya. More than most. You see, it s the hottest fires that make the hardest steel. Add hard work and conviction. And the know-how that runs generations deep in every last one of us. That s who we are. That s our story.

  4. Now its probably not the one youve been reading in the papers. The one being written by folks who have never even been here and don t know what we re capable of. Because when it comes to luxury, it s as much about where it s from as who it s for. Now we re from America. But this isn t New York City. Or the Windy City. Or Sin City. And we re certainly no one s Emerald City. This is the Motor City. And this is what we do.

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