Effective Poster Design Guidelines for Academic Presentations

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Guidelines for creating impactful academic posters include understanding rhetorical purpose, pivotal design questions, and layout concerns. Utilize short and clear messages, impactful headers, and structured layouts to engage mixed-discipline audiences effectively. Additional resources provide dos and don'ts along with ppt poster presentation templates.


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  1. Poster Basics Sherry Wynn Perdue Oakland University Writing Center 212 Kresge Library (248) 370-3120 www.oakland.edu/ouwc

  2. Rhetorical Purpose Who is my audience? Mixed-discipline What is my purpose? To get my audience to read my paper and/or ask for more information For what situation/context do I compose? A setting ripe for information overload. Don t give viewers additional distractions. What are the conventions of the genre? Visual short-hand. Less is more.

  3. Pivotal Design Question Acknowledge the limits of your influence: You have 30 seconds at a distance to convey your message. Ask: If the viewer remembers only one thing about my work, what will it be?

  4. Entitlement Convey a tangible, purpose-oriented message with as few words as possible. Consider adding a sub-title if presenting a complex message Consider forming a provocative question in lieu of statement title

  5. Headers Headings serve two purposes: Provide order to the message Convey key points or sections, such as Research Design/Methods, Findings, etc. To be effective, consider: Typeface: Sans Serif Helvetica, Avant Garde, Franklin Gothic Size: Readable from a distance (4 feet away) Color: Contrast but clear and readable

  6. Layout Concerns Clear progression, usually by columns from left to right Sectioned: Avoid one long stream of text Ample white space between items Cropped with straight edges (don t eyeball alignment)

  7. Resources The Dos and Don t s of Power Presentation by Steven M. Block Poster Presentations by The University for Wisconsin- Madison Creating Effective Poster Presentations::Create Your Poster:: Headings by Hess, Tosney, and Liegel Designing Conference Posters by Colin Purrington

  8. PPT Poster Presentation Templates http://www.posterpresentations.co m/html/free_poster_templates.ht ml?gclid=CKnG8NKNwrICFeUW MgodgwgATw http://colinpurrington.com/wp- content/uploads/2011/09/posterte mplateppt.zip http://www.posterpresentations.co m/html/free_poster_templates.ht ml http://www.genigraphics.com/oth er/poster_templates.asp http://colinpurrington.com/tips/a cademic/posterdesign Instead of hand-constructing your poster, you can use PowerPoint to create one that you then have printed by a professional company. In the alternative, you can use PPT to print sections of the poster, which you hand position on poster-board.

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