Shifting Coaching Approach for New Generation in Athletics

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Explore the need for a paradigm shift in coaching to meet the new Millennial generation in athletics. Understand the differences between generations, minimize stereotypes, and enhance communication to elevate player motivation and competition levels. Embrace a player-centered coaching model focused on building relationships and effective communication strategies.


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  1. Wuz rong W deez kdz 2day? changiN d cochn aprOch 2 mEt d nu gNR8N

  2. Whats wrong with these kids today? Shifting the Coaching Approach to Meet the New Millennial Generation Neil R. Curran MA,CSCS Athletic Department Consultant Lake Forest College

  3. Why do this presentation? The Coaching Paradigm we ve been using is past its expiration date Generation Gap is different Players are ill equipped PSYCHOLOGICALLY

  4. Goals of this Program Identifying the differences and similarities between the generations to minimize stereotyping and increase communication Using the Generational Lens to change your view of players Reorganizing the coach s thoughts about and toward this generation to aid in the learning process

  5. Goals of this Program Making adjustments will increase the player s motivation and increase the level of competition within programs How do you maintain motivation in the face of repetition?

  6. Goals of the Program Is there anything else I ve not included that you wish I had?

  7. The Paradigm Shift in Coaching Coaching is a TASK of RELATIONSHIPS Movement from a Coach Centered Approach to a Player Centered Approach Biggest impact is in our communication with our players

  8. 7 Relationships in Coaching Player Coach Self Coach Team Parents Player and Parent System

  9. Coach to Self Understanding Yourself Taking Your Own Ego Out of the Equation Unlearn What You Have Learned

  10. Generational Categories Veterans (1922-1945) Baby Boomers (1946-1965) Generation X (1965-1980) Millennial Generation (1981-2000)

  11. Veterans (1922-1945) Events that shaped the Generation: WWII (1-0) Pearl Harbor Korean War (2-0) Beginnings of the Cold War Great Depression Moving Pictures Big Band music Industrial Revolution Rosie the Riveter leading into the Halcyon Housewives Theme Patriotism and Faith (especially in government) The Silent Generation The Greatest Generation

  12. Veterans (1922-1945) Motivations: Compliments (i.e. Thank you or Job well done) Hierarchy Resistance to change (i.e. This is the way my father did it, and that s good enough for me. Characteristics: Loyalty Show Respect Strong Work Ethic Patriotism Be Heroic Sacrifice Consider the Greater Good ahead of your own needs Recognition

  13. Baby Boomers (1946-1960) Theme: Anything is Possible The Me Generation The Sandwich Generation Events that shaped the Generation: Vietnam (0-1) Civil Rights Movement JFK assassination Watergate Feminist Movement Walk on the Moon Revolution (e.g. Sex, Drugs, Rock-n- Roll) Beetles Protests (e.g. Anti-War, Anti- misogyny, Anti-Establishment) Television: (i.e. The World in Your Living Room or The Beginnings of Technological Immediacy.) Birth Control Pill?

  14. Baby Boomers (1946-1960) Characteristics: Optimism Driven (80 hr work week) Feminism Love/Hate View of Authority Don t Trust Anybody Over 30 Value in Team Approach Motivations: Putting them in opportunities to Succeed Make them feel Worthy Change the World Live to Work If it feels good, do it

  15. Generation X (1964-1980) Theme: Latch Key Kids Slacker Generation Events that shaped the Generation: Cold War (1-0) Gulf War or Desert Storm (2-0) Fall of the Berlin Wall AIDS The Nuclear Family vs. Divorce Rates Brady Bunch, Family Ties, Cosby Show Video Killed the Radio Star (or would Journey really been as popular if we could have seen Steve Perry first?) MTV (when it still played videos) Beginning of the Internet ( Thanks Al Gore ) Email Just Do it

  16. Generation X (1964-1980) Characteristics: Autonomy Trust is earned not given Flexibility Work/Life Balance Less Company Loyalty (i.e. how does this work for me?) Motivations: Creativity and Freedom Independence Balance Hands on Learning

  17. Millennial (AKA Generation Y) (1981-2000) Theme: Events that shaped the Generation: School Shootings (i.e. Columbine, Virginia Tech, NIU) Terrorism (i.e. September 11, London bombings,) Marketing Flourishing Internet Fuzzy Logic ( I did not inhale to I did not have sexual relations with that woman. ) Keeping it Real Globalism Social Networking (i.e. Facebook, My Space, etc.) Technology- The ability to connect 24/7 (i.e. Cell phones, text messaging, IMing, You Tube, etc.) Reality TV Helicopter Parents Immediacy A Generation of Thumbs Generation Next

  18. Millennial (AKA Generation Y) (1981-2000) Characteristics: Challenge Authority Casualness with authority (i.e. using parents first names, The Flip Flop Incident) Everyone is Special and Unique Serve your community Over Scheduled Motivations: Immediacy Opportunities to grow and learn are not enough- must have advancement as well Recognition

  19. Coach to Player Communication/Motivation Managing Players Expectations vs. Coaching Expectations Speaking Openly and Honestly without Crushing Hope

  20. The Generational Lens Veterans Boomers Gen X Gen Y Role Models Fathers Men of Character Love/Hate Men/Women of Character Is polite What is Character? Whateve! Respect Automatic Money Save it Earn it Give it to me It s not everything Shortcut to the top Accept it Loyalty Ingrained Work way to the top Resist it I ll start at the top Want it Change Good enough for my father Methodical Decision Making Calculated but flexible Based on Research Based on the Web

  21. The Generational Lens Veterans Boomers Gen X Gen Y Learning Resistance Important Want Structure Want freedom and experiences Natives Technology Still trying to set the VCR Immigrants Commuter Living Structure Motivation Compliments Make me feel Worthy Independence Immediacy Team Approach Almost Collectivitst Valued What about Me, Me, Me??? There is a me in Team

  22. Coach to Team Team Building Team Cohesion

  23. Purpose Performance Identity Meaning

  24. Coach to Parent Helicopter Parents What does this mean? Role of Communication

  25. Coach to Player and Parent Addressing the Players Stress Dealing with On- Field and Life Adversity

  26. Coach to System (e.g. club, athletic department, school) Dysfunction of the System If you build it, they may come But, then the might leave to another club for more playing time. Hard Work = Low Ability

  27. Coach to Coach Win at all costs mentality Performance is everything

  28. Where do I get more Information? Neil Curran Curran@lfc.edu or neilrcurran@yahoo.com The Cheers and the Jeers by Shane Murphy Way to Go Coach by Ronald Smith and Frank Smoll

  29. THNQ TUVM 4 cmng, or 4 sum of u stayin, 2day. I hope twas as informative as u wtd. plz dnt hesit8 2 contct me via Emsg or @ Lake 4st colleG. Id B hpE 2 snd u my presentation or tlk furthA bout NEfin sport sychology, dis gNR8N, or d combo of d 2.

  30. Specific Thank You Lake Forest Counseling Services Drs. Bill Divane and Cindy Chatel LFC Athletic Department Jackie Slaats and T.R. Bell IHSCAA Mike Moses and Tom Bower Drs. Wendy Borlabi and Dan Kirschenbaum

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