Strategies for Growing and Retaining Association Members
Explore key challenges and solutions for growing and retaining association members through personal contact, value proposition, and branding essentials. Learn how to create a successful digital presence, utilize technology effectively, and enhance member engagement for long-term sustainability and success.
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The Challenge of growing & retaining members Chris Champion Secretary General International Federation of Municipal Engineering sec-gen@ifmeworld.org
60 years but fledging Challenge of distance Challenge of Value
Fledging, struggling Strong, successful
2. Personal Contact 3. Value Proposition 1. Branding Essential
1. Branding Essential
Everyone wants to be on a winning Team 1. Branding Essential
1. Branding Essential Strong modern website presence
Good use of technology: blogs, twitter 1. Branding Essential
2. Personal Contact
2. Personal Contact Personal visits vs email contact
2. Personal Contact Follow up visits
2. Personal Contact Trial observer status
3. Value Proposition
Committees & personal contribution 3. Value Proposition
Not what your Association can do for you 3. Value Proposition but what you can do for your Association
Sharing technical skills & experience 3. Value Proposition but also sharing association management stories
1. Branding Essential 2. Personal Contact 3. Value Proposition
Fledging, struggling Strong, successful
The Challenge of growing & retaining members Chris Champion Secretary General International Federation of Municipal Engineering sec-gen@ifmeworld.org
