Refresher Course on Communications for Social Change - July 26-28
Join us for a refresher course on Communications for Social Change from July 26-28. Explore topics such as social media growth, video importance, and managing social media accounts. Engage in discussions, group work, and networking opportunities to enhance your skills in communication and social impact. Don't miss out on this valuable learning experience!
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Communications for Social Change refresher Course 26 -28 July
Click on this link: https://www.menti.com/zvwa5zjb34 Check in Or go to www.menti.com And use this voting code: 8855 4198
Introductions and check in Programme overview Reflections Taking stock of WVL-SA social media and the #VaccineGenderJ usticeCampaign How has your social media grown? Kubeshni Govender Colleen Lowe Morna Recap and reflection of the previous day Working with WhatsApp How are grantees using analytical tools at present? Kubeshni Govender Check in Kubeshni Govender Colleen Lowe Morna Kubeshni Govender Knowledge Management Why is video important for social media? Kubeshni Govender ZintleKhobeni Nomthandazo Mankazana- Mokoa WVL-SA social media overview The Great People of South Africa (MYCore) Sisonke (Networking) What makes good / acceptable video material. Content elements for a WVL ShowCase Showcasing WVL-SA work Ongoing joint campaigns Looking forward- planning for the rest of the year through dialogues and joint campaigns Sharing plans, calendars, tools, targets Close Understanding the impact of social media on our work Various ways of data representation Group work Dialogue planning Yonela Sinqu Thenjiwe Ngcobo(Mbal 1) Cincinnatia Lebjane Incema (MYCore) Kubeshni Govender Our time together this week Discussion on how organisations have been using social media to amplify their work; Managing Social Media Accounts Hoot suite and others Resoketswe Lebjane Foundation (Rapid Response) SAWID (Networking) Breakaway rooms Nomthandazo Mankazana- Mokoa All Group work Pre-Prod-Post Production Phola and Let us Grow Nombuso Makhathu All Nomthandazo Mankazana- Mokoa (how have you been working together) Nomthandazo Mankazana- Mokoa Kubeshni Kubeshni Govender
Tuesday 26 July 14h00 16h00 Introductions and check in Kubeshni Govender Programme overview Reflections Taking stock of WVL-SA social media and the #VaccineGenderJusticeCampaign How has your social media grown? Colleen Lowe Morna Nomthandazo Mankazana- Mokoa Thenjiwe Ngcobo(Mbali) Cincinnatia Lebjane WVL-SA social media overview Incema (MYCore) Resoketswe Lebjane Foundation (Rapid Response) SAWID (Networking) Nombuso Makhathu All Discussion on how organisations have been using social media to amplify their work; new platforms Tik Tok New skills Managing Social Media Accounts Hoot suite and others Kubeshni Govender D1 Tuesday 26 July
Homework for today Take a screengrab from our training and post one insight from your learning, tag as many of your colleagues as possible #WVLSA #womenempowerment @WVLSA
Working with social media tools and apps
Posting to several accounts multiple times a day can be extremely time-consuming. Smart social media marketing managers use social media management software to schedule content and automate posting. Pain point social media takes time and effort Social media management tools can allow users to publish, monitor and manage all their social media networks from one dashboard. (https://www.forbes.com/advisor/business/be st-social-media-management-software/)
The best social media management platforms allow you to take control of your social media presence in a single place. You're able to easily automate, analyze, and control all your accounts, so you can focus on creating the kind of content your audience loves. What should you be looking for? (https://zapier.com/blog/best- social-media-management- tools/)
For your social media management needs
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company's social media administrator when they're trying to juggle Facebook, Twitter, Pinterest and more at once. It doubles up as a powerful tool for analyzing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. https://zapier.com/blog/best-social-media-management-tools/#hootsuite
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedulefunction to schedule your updates at optimal engagement times. One of Hootsuite's strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you've generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. https://www.techradar.com/best/best-social-media- management-tools
Bufferis one of the longest-running social media tools aimed primarily at scheduling posts, although it's gone through multiple updates, shifts, and iterations. It supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Free users can connect up to three social accounts, including Facebook Pages and groups. You'll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. https://zapier.com/blog/best-social-media-management-tools/#hootsuite
