Mastering Reading Techniques: Skimming, Scanning, and Business Insights
Enhance your reading skills with a focus on skimming, scanning, and understanding business concepts such as commercial vs. retail, B2B vs. B2C, and online shopping trends. Dive into the specifics of general vs. specific information retrieval and learn about dual pricing strategies in the retail sector. Practice identifying main ideas, comparing prices, and analyzing market competitiveness through engaging exercises.
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Unit 2: Reading and Speaking Skimming, Scanning, and Telephone Role Plays
Page 16, Exercise B 1. high street the street where you find shops and banks 2. cut-throat extremely competitive 3. a dilemma a difficult choice or situation 4. bricks-and-mortar operating in a building, not online 5. dual pricing setting two different prices (online vs in-store) 6. a margin difference between cost of buying or selling 7. to shop about to go to different shops to compare prices
2 Types of Reading Skimming Scanning Is it fast or slow? A: fast Is it fast or slow? A: fast Is skimming for gist or for detail? A: gist Is scanning for gist or for detail? A: detail Is skimming for general or specific? A: general Is scanning for general or specific information? A: specific
General vs Specific; Gist vs Detail general: as a whole rather than considering its details specific: clear and exact; relating to one thing gist: main idea or most important point; the big picture detail: facts or pieces of information about them
Commercial vs Retail Business to Business (B2B) business sells to a business, not the end user of the product. Business to Customer (B2C) retailer: sells goods to the public in relatively small quantities for use or consumption
Skim for 3 Minutes What is the topic of the article? online shopping vs in-store retail Why are some retailers worried/concerned? number of people shopping has increased (lines 6-7; more spending ) customers can compare prices online (line 9) online shops offer low/competitive prices (line 20)
Scan for 5 Minutes (Answer Questions 1, 3, and 4) Question 3 Why dual pricing is a temporary solution according to Mr. Gladding Question 1 2 reasons online shopping Makes market competitive 1. Shoppers know best prices 2. No cost of physical shop Shoppers will get better at comparing prices In-store and online prices must come together (line 56) Question 4 How can retailers make the best of online and offline world? Multichannel strategy Phone Website In-store
Speaking Practice: Telephone Calls role play: act out or perform the part of a person or character Each student will receive a role play script. The script will tell you who you are and what you are supposed to do You ll have 1 minute to read your script before your phone call
Speaking Practice: Telephone Calls If you need help or want me to listen to your phone call send me a message on the chat Speak English and practice Your first speech grade will be a role play
Example Role Play 1: Student A You want to apply for the job you saw on an advertisement. Call Lochlin PLC. Ask for Laurie Thompson. Role Play 1: Student B You work for Lochlin PLC. You receive a call for your colleague, Laurie Thompson. Laurie is not in the office at the moment. Take the caller s details Say that Laurie will call him/her back.
Role Play Advice Do you read the role play script aloud? NO. Take one minute and read it to yourself. If the script says, Your name is Laurie Thompson, what is your name? Laurie Thompson If the script does not say your name, what is your name? Your English Name If the other student asks you for your phone number and the script does not have a phone number, what should you do? Make up a phone number. (i.e. 123-4567-8910) Hang up the phone when you finish.
1st Role Play! (Was your conversation like this?) B: Lochlin PLC. A: Hello. May I speak to Laurie Thompson? I d like to apply for the sales job at ABC company. B: Sorry, Laurie is not in the office right now. She s out to lunch. Can I get your contact information? B: Sure. My name is Anne Smith, and phone number is 741-747-7675. A: I ll have Laurie call you back as soon as she gets back. B: Thank you. Bye!
Role Play Marks Role plays are graded on the following: 1. Grammar 2. Vocabulary 3. Content 4. Pronunciation 5. Interactive Communication
2nd Role Play! (Breakout Group for 4 Minutes) Role Play 1: Student A Some time after you call Lochlin Plc, Laurie Thompson calls you back. Answer the phone. Ask about how you can apply for the job. Find out the closing date for the application. Role Play 2: Student B Your name is Laurie Thompson. Callthe person who called about the job advertisement. Offer to send an application form. Tell the applicant that the closing date for the application is two weeks from today.
2nd Role Play! (Was your conversation like this?) B: Hi. This is Laurie Thompson. I m returning your call about the open sales job at Lochlin, PLC. A: Yes. How can I apply for the job? B: You ll just need to fill out an application form. I can send it to you, if you d like. A: Sure. You can send it to my email: AnneSmith82@qq.com When is the closing date for the application? B: The application is due two weeks from today. Do you have any other questions? A: No. Thank you. Goodbye!
3rd Role Play! (Breakout Group for 5 Minutes) Role Play A You (speaker A) work for the SpringfieldDaily newspaper delivery office and sell newspaper subscriptions to companies. Speaker B works for named Doctor Huang s dental office. That office called last Friday about wanting to buy a newspaper subscription for the Doctor s office. CALL Speaker B. Offer the caller a 7-day subscription for a price Confirm the day you will deliver the first newspaper Confirm the delivery address What is the price? What is the day you said you would deliver the first newspaper? You offer a 7-day subscription. Why?
3rd Role Play! (Breakout Group for 5 Minutes) Role Play B You (speaker B) work for Dr. Huang s dental office. Last week, you called the SpringfieldDaily newspaper delivery office wanting a newspaper subscription. They did not answer. Your phone rings. ANSWER the phone. Introduce yourself and the company you work for If asked about newspaper subscriptions order a one year, five-day per week subscription starting in November. Confirm the price of the newspaper. Why are you ordering a newspaper for the dentist office? (Who is reading it?) Why do you want a 5-day subscription instead of a 7-day subscription?
3rd Role Play! (Breakout Group for 5 Minutes)
Homework #2 Complete pages 22-23 exercises A, B, and C Listen to the Brad Paisley song that I have sent to you on WeChat. Complete HOMEWORK #2 Brad Paisley 15 & 16-OCT-2020 Complete Edmodo Homework #2 Due Date Brisbane/Canberra: 19-OCT-2020 (14:00) Due Date: Sydney/Melbourne: 21-OCT-2020 (14:00) Complete Quiz #2 Due Date: Brisbane/Canberra/Sydney/Melbourne: 20-OCT-2020 (14:00)
