The Evolution of Motion Graphics: A Visual Journey through Time
Motion graphics seamlessly blend elements of film, animation, and graphic design to create compelling visual stories. Explore the influential works of pioneers like Saul Bass and contemporary artists like Al Boardman. Discover how simple shapes and bold imagery are used to capture the essence of films, setting the mood and theme through innovative title sequences and graphic designs. Delve into the careers, styles, and accolades of motion graphics legends as they continue to shape the visual landscape of the industry.
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Motion Graphics Motion graphics combine the language of film, animation and graphic design. Al Boardman Kaplan International 8 Great Things To Do In London July 2014 Al Boardman
Saul Bass Born in New York, 1920-1996 Produced his work in Hollywood Has worked on motion graphics for over 40 years
Career Was taught by Bauhaus artist Gyorgy Kepes The creation of the title sequence for The Man with the Golden Arm (1955) kickstarted his career in motion graphics He has created over 50 title sequences Other movie titles he worked on include Psycho, Vertigo and North by Northwest Also made corporate logos for US companies Such as AT&T, Continental Airlines and United Airlines All modern opening title sequences that introduce mood or theme for a film are a legacy of Bass s work
Work Style Simple geometric shapes and their symbolism Captures mood of films with these simple shapes Single dominant image can deliver powerful message Bass uses nervous jazz riffs, bold, flat graphics and nouvelle vague jump cuts to create an atmosphere Codrington, A (2003). Kyle Cooper, New Haven: Yale University Press, p-8, line-19. Bass describes the goal of his work style is to try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.
Awards Academy Awards USA - Best Documentary Short. Oscar Award for Why Man Creates (1969) Fantafestival - Won Special Award for Quest (1984) Sitges-Catalonian International Film Festival - Won Time Machinery Honorary Award (1994) Venice Film Festival - Won the Lion of San Marco for Best Film about Adolescence - The Screaming Eye (1965)
West Side Story
Kyle Cooper Born in 1962 in Massachusetts Directed and produced over 150 film titles Founded Imaginary Forces and Prologue Films He is a true-believing Christian whose oeuvre has often lingered on the sinister themes of murder and madness. Codrington, A (2003). Kyle Cooper, New Haven: Yale University Press, p-7, line-6.
Career Attended Yale School of Art, US Studied under a graphic designer Paul Rand Creator of title sequences for The Walking Dead , Spider-Man and American Horror Story Recognition received after David Fincher s 1995 film Se7en . Cooper is a postmodern paradox Codrington, A (2003). Kyle Cooper, New Haven: Yale University Press, p-7, line-6.
Work Style His personality reflects film as he tends to Dart associatively in conversation from one topic to the next. (2003). Kyle Cooper, New Haven: Yale University Press, p-7, line-28. Codrington, A Focus on gruesomeness and evil style after his mother passed away, as said by himself Why deny the existence of evil? Let s all look for it what it is ,p-10, line- 4. Heavy focus on symbolism to be linked with film Loud imagery and unexpected eerie jump cuts Obsessively precise
Awards SXSW Film Festival - Excellence in Title Design. Film Design Award for American Horror Story and Godzilla (2015) Primetime Emmy Awards - Outstanding Short Form Picture Editing. Won Primetime Emmy for The 81st Annual Academy Awards (2009) Primetime Emmy Awards - Outstanding Multi-Camera Picture Editing for a Miniseries, Movie or a Special. Nominated for The 74th Annual Academy Awards (2002) Satellite Awards - Best Visual Effects. Golden Satellite Award for Titus (2000)
Contrasts Saul Bass Kyle Cooper Geometrical Shapes Fast Paced Abstract Animation Influences? Montage Style Intends on using the title sequence to set the mood and atmosphere of the film. Simplistic Style that s easy to follow Both artists successfully portray the mood of the film through entirely different yet effective mediums.
Comparisons Saul Bass & Kyle Cooper It s inspiring to me that Saul Bass took what was arguably a modernist sensibility and a more innovative type of graphic approach and show people that the title sequence can really stir you emotionally and again get you excited about the film. Narrative based sequences Both artists usually sync their sequences to music Both revolutionized title sequencing - Kyle Cooper Both follow kinetic typography Both directors have a background in Graphic Design and motion graphics
Kyle Cooper Images Bibliography http://www.titledesignproject.com/wp-content/uploads/2009/02/kyle-cooper.jpg http://julianezielonka.de/gallery/photo-cooper.jpg http://classes.dma.ucla.edu/Winter09/155/images/asher_blumberg/marvel01small.jpg http://www.aiga.org/uploadedImages/AIGA/Content/Inspiration/aiga_medalist/01_Cooper_AIGA_COVEN_-348_640.jpg?n=372 http://25.media.tumblr.com/5d44fcbc5cb9e37efd987d4e0e37f139/tumblr_mhfbj0OMs21qe5cn6o1_250.gif http://38.media.tumblr.com/c96e52266d2671fa7454f20e6ac75ee4/tumblr_mtr4e4BMte1rsbftzo10_500.gif Saul Bass Images https://yrotsihngised.files.wordpress.com/2010/11/saul.jpg http://www.spielberg-ocr.com/opening-titles/saul-bass-movie-poster1.jpg http://i.kinja-img.com/gawker-media/image/upload/s--QuTJzyJC--/18yk1yz1eu9uapng.png http://www.logodesignlove.com/images/designers/att-logo-saul-bass.gif https://www.google.co.uk/search?q=saul+bass+west+side+story+poster&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&sqi= 2&ved=0CAYQ_AUoAWoVChMIuZ26rrvOyAIVhjsUCh2- yAbH#tbm=isch&q=saul+bass+man+with+the+golden+arm&imgrc=iorCteWslTc5pM%3A https://upload.wikimedia.org/wikipedia/commons/7/75/Vertigomovie_restoration.jpg http://illusion.scene360.com/wp-content/uploads/2013/11/saul-bass-movie-posters-13.jpg http://33.media.tumblr.com/05c55dd8a36d4875ddfe1928375c5353/tumblr_na9li67K2j1rsbftzo2_500.gif http://uproxx.files.wordpress.com/2013/05/saul13.gif?w=650 Other https://hogensmith.files.wordpress.com/2015/02/oscars.jpg
