Updates and Introductions from Town Hall Meeting - May 21, 2018
The Town Hall Meeting on May 21, 2018 covered introductions of key teams like East Coast Golf Management and Hunters Creek Team. Discussions were held on the current state of the golf industry, collaborative efforts with HOAs, and capital improvements including landscaping, facility upgrades, and new amenities like a practice range picker and Point of Sale system.
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Town Hall Meeting May 21, 2018 Introduction
INTRODUCE THE East Coast Golf Management Team Mike Buccerone President Rob Mosser Vice President Chris Hendrick Director of Operations Dave Harbaugh Platinum Golf / Marketing 2
INTRODUCE THE Hunters Creek Team Craig Malone Director of Golf Operations Andrew O Dell Head Golf Professional Kelly Chilsen Assistant Golf Professional Matt Haynes Golf Course Superintendent Libby Brooks Food & Beverage Manager Chris Tackett Executive Chef Sumner Herzberg Sales Manager Chasity Davis Administration 3
Current State of Golf Industry Courses closing for development Courses closing due to decrease in participation Generational gap Greenwood Technology Last minute tee times Discount golf Weather Channel!!!!! HOA s and Course Owners / Operators work together 4
Who is East Coast Golf Management Myrtle Beach based company Wachesaw Plantation East Office Ownership PGA Members Zealandia Holding Company Manage 7 Clubs / Marketing Co-Op 16 Clubs www.eastcoastgolfmanagement.com www.platinumgolfmembership.com 4,000+ members 30+ years experience 5
Capital Improvements Update Enhanced landscape New carpet installed New flooring installed in foyer New flooring installed in restrooms New kitchen oven installed New cooler installed New Pizza Oven installed Painting in foyer, restrooms and dining completed Outdoor carpet removed Kiddie pool repaired 6
Capital Improvements Update Painting in foyer, restrooms and dining completed Outdoor carpet removed Kiddie pool repaired New practice range picker purchased Painting pool scheduled to completed week of May 21, 2018 New pool furniture week of May 21, 2018 New dining room furniture quotes received New Point of Sale Installed next 3 weeks Includes on line ordering food & beverage 7
Club Projects Update New menus for dining Happy Hour Hours of Operation updated New club website / social media www.hunterscreekcountryclub.com Club / Member communication emails Golf shop merchandise starting to arrive Fertilizer / pre-emerge for fairways, tees & green surrounds Greens have been treated On course restrooms approved to be repaired Pool area restrooms being repaired 8
Social Membership Added Value All Residents - Social Members Platinum Golf Membership included (cards in golf shop) ECGM s loyalty membership Reduced fee Hunter s Creek Reduced fees at all ECGM properties that accept the Platinum Golf Membership (21+ properties) Pool access Club communications ECGM Mobile APP ECGM Concierge Center 855-PLAYECG 9
Hunters Creek Moving Forward Golf course Conditions to improve through summer Golf course Catch basins Bunkers RFP sent for scope of work Annual maintenance program to improve turf Additional equipment needed ASAP Golf Club Outside patio plan Practice Facility Identify all Membership Categories Increase outside play 10
Hunters Creek Moving Forward Golf Club continued Member scheduled events Increase Member Food & Beverage events Tennis & Pool Area F&B service to pool area Area for corn hole, horseshoes and other games Fitness Center Tennis Courts Pickle ball? How many courts needed What to do with other courts 11
Hunters Creek How do we get there? Long term and short term plan Ownership commitment East Coast Golf Management commitment Hunter s Creek commitment HC HOA currently has a 1 year agreement - $160,000 Paid quarterly (3 payments of 4 received) Hunter s Creek ownership, management & HOA need to commit to long term plan moving forward 12
Hunters Creek How do we get there? 2018 2020 Social Membership Year 1 = $228,500 Year 2 = $228,500 Year 3 = $228,500 Numbers are based on 457 lots x $500 each Membership Details: 15% of HOA Fees escrowed in Capital Account approved by both Club & HOA ($34,750 per year) Year 1 & Year 3 monies to be allocated July 2018 Pending capital projects Repair select tennis courts Renovate Tennis Clubhouse for Fitness Purchase Fitness equipment Course improvement plan to begin Hunter s Creek HOA may OPT out of agreement if Annual agreed upon capital projects has not been completed. 13
Hunters Creek Membership ADDED VALUE Each member will receive a $30 per quarter food & beverage credit - $120 ADDED VALUE (must be used during current quarter) East Coast Golf Management Platinum Membership included each year - $159 ADDED VALUE - $23 Golf Fee 20% discount in golf shop and food & beverage (Discount does not include alcohol or any sale items) Golf Play Pass - 5 complimentary rounds for member or guests - $115 ADDED VALUE Monthly dinners, golf events & special merchandise orders including discount Pool Access, Tennis & Fitness Access East Coast Golf Management Mobile APP East Coast Golf Management Concierge Center 855 - PLAYECG Four quarterly events Sponsored by the Club Clubhouse rental fees waived for all Members TOTAL ADDED VALUE - $400+ 14
Lets make Hunters Creek great again! Together, we can make Hunter s Creek A Quality place to live A Place where property values flourish An active social lifestyle to include golf, tennis & fitness 15
Q&A 16
