Strengthening Tourism Linkages Between Jordan & Europe: Building Sustainable Partnerships
This initiative aims to enhance tourism ties between Jordan and Europe by fostering collaborations between Jordanian and European tour operators, positioning Jordan as a premier sustainable tourism destination. The focus is on boosting economic growth, increasing employment opportunities, and promoting eco-friendly practices in tourism.
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Strengthening Tourism Linkages Between Jordan & Europe Building linkages between Jordanian and European Tour Operators Promoting Jordan as a Major Sustainable Tourism Destination
Tourism Sector Overview 2016 Indicators Direct Contribution to GDP 1,369.7 M JoD 4.9% of total GDP Generated Visitor Exports 3,374 M JoD 37.1% of total exports Direct Employment 51,270 M JoD 5.1% total employment Indirect Employment 287,500 Jobs 18.1% total employment *GIZ Sector Insights Oct 2018
Context Potential for growth if Jordan can attract more tourists & encourage spending Needs of Local Tour Operators Improved marketing, access to finance and linkages to European Counterparts Increased accessibility to European Outbound Tour Operators (B2B) Support in diversifying product offerings Adaptability to European Tourism taste and trends (sustainable/eco/tourism and adventure tourism) Needs of European Outbound Tour Operators Knowledge of local businesses and offerings Access to diverse products and services Seeking more experiences to cater for their customers Growing % (especially European) tourism want eco friendly, sustainable, and supporting locals
Opportunities for Growth This conference intends to use a market-based, destination-focused approach to support the growth of sustainable tourism in Jordan, thus supporting local communities. By focusing on Jordanian Tour Operators promoting Jordan as a sustainable tourism destination (utilizing the Jordan Trail and new Ryan Air affordable routes) there is an opportunity to increase offerings for tourists, thus providing the local communities with greater business opportunities. Engage local communities in servicing tourists Increase product and service offerings Increase quality standards Open opportunities to access bigger markets
Conference Objectives Increase number of European tourists coming to Jordan Arrange successful B2B meeting Increase the number of Jordanian Tour Operators operating to service European Tourists Increase the operational capacity of Tour Operators in targeted communities Connecting start-ups and entrepreneurs to the attending audience (exposure) Marketing Jordan as an adventure/ experience/ sustainable tourism destination Engage and benefit local communities servicing European Tourists
Promoting Jordan Promoting Jordan as a sustainable tourism destination High-level presentation on Jordan Trail Jordanian Tour Operators Expo Inviting between 15 to 20 of the most prominent Jordanian tour operators Each operator will have an Expo Booth to meet with European Tour operators Entrepreneurship Inviting between 15 to 20 entrepreneurs specialized in tourism products Provide them with booths Connecting Jordanian entrepreneurs with Jordanian tour operators Association and Businesses Inviting Tourism associations (Jordan Trail, JITOA, etc.) Inviting Ryan Air to promote Jordan new affordable travel routes
Conference Partners EU Delegation in Jordan JADE Project The Palestinian Jordanian Business Forum Ryan Air (Potential) Jordan Trail Association JITOA: Jordan Inbound Tour Operators Association ASEZA: Aqaba Special Economic Zone Authority Ministry of Tourism and Antiquities iPark Incubator Aqaba (Specialized in Tourism) Open for any EU member state country ..
Suggested Agenda Topic Time Day 1: 1- Speaker and intro 10:00 -11:00 2- Possible deal announcement 11:00 11:30 3- Presenting Jordan as sustainable and adventure tourism destination 11:30 12:00 PM 4- Break 12:00 13:00 5- Exposition and B2B Meetings 13:00 17:00 6- Dinner and Networking 18:00 19:00 Day 2: 1- Tour for attendees in city of Aqaba 9:00 13:00 2- Lunch and Networking 13:00 15:00 3- Guest departure to hotels or pre-set tours to Wadi Rum and Petra 15:00- 17:00 4- Dinner and sleepover in Wadi Rum 19:00 23:00 PM Day 3: 1- Breakfast and depart to Petra 6:00 7:00 2- Petra Visit 7:00 12:00 PM 3- Guests arrive to Aqaba and check out 13:00 15:00
Expected Results The expected results include improved business operations, increased clients, sales and revenue for Jordanian tour operators. 20 Jordanian Tour Operators will participate, at least 5 will sign deals with Europeans counterparts 10 Jordanian Tour Operators will be assisted in creating links with European Tour Operators Increase in the number of bookings on the Jordan Trail 15 to 20 European Tour Operators will be able to promote Jordan as a sustainable tourism destination in Europe, and have ready packages provided by their Jordanian counterparts Increased offerings for European clients in sphere of sustainable, experience and adventure tourism Enhanced economic and social relations between Jordan and Europe Increase in sales and revenues for European Tour Operators Supporting local communities and economic opportunities for Jordanians
How EU Member State Countries can Support Through the Jordanian Action for the Development of Enterprises Project (JADE) EU member state countries have a special contribution with their expertise, links and capacity - together we can achieve: Providing connections with EU sustainable tourism actors and assist in bringing them to Jordan Enhancing local community economic development Building on previous and current EU projects in tourism Publicizing and visibility of EU contribution, goals and outcomes Increasing the number of visitors to Jordan and eco/sustainable tourism in specific
Thank You! www.jade-project.com www.jade-project.com
