Sustainable Tourism Development in Falmouth, Jamaica
Falmouth, Jamaica, is a promising sustainable tourism destination with a strong focus on heritage tourism. The town's strategic initiatives aim to address environmental concerns, enhance local livelihoods, and leverage tourism for economic growth. With ongoing projects and stakeholder engagement, Falmouth is working towards preserving its cultural heritage while fostering responsible tourism practices for a brighter future.
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FALMOUTH, JAMAICA Sustainable Destinations Alliance for the Americas Initiative
WHY FALMOUTH? The strong heritage tourism focusof the town Cruise Shipping destination Discrete size to be able to strategically address sustainable tourismconcerns Ongoing work by TEF, TPDCo and UDC to address the structural, waste management and other issues in the town (TIMELY!) Importance of Craft and otherenterprise opportunities as contributions to livelihoods It being a transit point from with tourists embark on Tours including eco-tourism in the Cockpit Country
SDAA (OAS and RCL) meet the Counsellor and Resort BoardChairman Mayor, First Onsite Visit Strong stakeholder interest Institutional and Policy frameworks in place to support Project Vision 2030 Local Government Committees TPDCo, TEF Multihazard programmes
ISSUES AND DEVELOPMENT PLANS MAIN ISSUES Financial benefits/opportunities to be gained from the pier development needs to be realized by the local merchants and residents, including growing earnings from thecraft sector. Need to protect, maintain, develop and better safeguard the significant National and International Heritage features of the Parish whilst increasing leverage foreconomicgrowth from tourism DEVELOPMENT PLANS To improve the ambience of the town through fa ade improvement and the installation of the required street furniture, guided by requirements of the Jamaica National Heritage Trust. (May include rehabilitation of public buildings.) Toenhance walkways (sidewalks etc.) To rehabilitatethedrainage system To install adequate signage in order to promote and improve visitor convenience.
Image result for target KEY STRATEGIES FOR DESTINATION SUSTAINABILITY TARGET THE HUMAN ELEMENT
WHY THE HUMAN ELEMENT Social Concerns (Enterprise Development, Anti- harassment) Environmental Concerns Destination Managers (Committees etc.)
HOW? DELIBERATE COORDINATED HUMANCENTRIC APPROACHES Ensure capacity of Social Development Organisations to address some of the issues Leverage and Apply Research Engage Key Stakeholders at the normative levels to create impact
VALUE, BELIEF, NORMS & BEHAVIOUR MODELS Behaviours Beliefs Norms Values Non-Activism World View Biospheric Activism Consequences for Valued Objects Sense of Obligation to take Action Altruistic Organisational Behaviour Egoistic Perceived Ability to Reduce Threat Private Sphere Behaviour
