Rwanda Horticulture Market Overview
Globally, the horticulture market is growing rapidly, with Rwanda making significant strides in exports and market value. This overview covers the market size, key commodities exported, growth projections, major markets, and initiatives supporting horticulture in Rwanda. The study objectives focus on mapping potential buyers, identifying trading potentials, logistical constraints, and proposing policy recommendations for enhancing Rwanda's horticulture trading status.
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horticulture and Markets Page 1
Presentation OUTLINE Background, Study objectives, Study methods Study results Conclusion and Policy Recommendations Page 2
Background Globally, horticulture market size was valued at USD 20.77 Billion in 2021 and is projected to reach USD 40.24 Billion by 2026 at a compound annual growth rate of 10.2%. Europe is foreseen to predominate in the global market (TRIDGE, 2021). North America is presumed to hold the second-largest market share because of the expansion of greenhouses and the implementation of new agricultural practices in this area. The market in the Asia Pacific is expected to grow at the highest compound annual growth rate during the period because of its rising discretionary income and population level. Significant advancement in the agricultural sector, as well as the growing penetration of sustainable horticulture practices, is among the crucial considerations influencing the market. Rwanda horticulture exports contribute to 50% of non-traditional exports of Rwanda, part of which is regional export towards (mainly) the Democratic Republic of Congo, Burundi and South Sudan (TRAIDE Rwanda, Investment Opportunities Report 2020). The other part is exported to Europe especially UK, France, Belgium and Switzerland, Middle East like UAE and Japan. There are more than 44 registered horticulture exporters, (RDB, Horticulture Sector 2021) Page 3
Cont) Rwanda s horticulture exports increased from US$ 5 million in 2005 to $US25 million in 2018. Major horticulture commodities exported includes; vegetables; Fruits; Nuts; Spices: and Flowers. Most produced fruits are avocados, mangoes, pineapples, passion fruit, bananas, and strawberry. Nuts include Macadamia and groundnuts. The most produced spices are Parsley, Chili, Lemongrass, Ginger, Garlic, processed pepper, Mixed spices, and Celery. Flowers include Roses, Zantedeschia flowers, Agapanthus, Calla lilies, Tuberoses, Alstroemeria and Ornamental sunflowers. Page 4
Cont) With the kind funding European Union through Ministry of Finance and Economic Planning to supported four-year project titled Horticulture Value Chains Project (HVC) in four districts of Rwanda namely: Nyagatare, Kamonyi, Rulindo, and Nyamagabe. The project in consortium with four implementing agencies, COCOF, DUHAMIC ADRI, DUTERIMBERE ONG, commissioned mapping of potential buyers of horticulture produces. Page 5
STUDY OBJECTIVE Main Objective of the study. Mapping of potential buyers for Rwanda s horticulture produces at local, regional and international markets. Specifically: Identified potentials for intra-regional and extra-regional trading, Provide horticulture trading status by selected crop, established logistical constraints which hinder regional and international trading of horticulture produces from Rwanda, Propose policy recommendations. Page 6
Study methods & Data sources Cross-sectional study design Primary data sources: Questionnaire administered to horticulture farmer cooperatives, government officials in 4 project districts, government institutions, private sector and other supporting agencies. Secondary data sources. NISR, Labour Force Survey Trends, August 2021 National Bank of Rwanda, Annual Report 2015 Based on GDP data from NISR National Accounts, 2021 TRAIDE Rwanda, Investment Opportunities in the Rwandan Horticulture and Floriculture Sector, 2020, RDB, Horticulture Sector Report, 2021 OECD&FAO, Agricultural Outlook 2021-2030, NAEB, Opportunities for Investors in Rwanda s Horticulture Sector TRAIDE Rwanda, Investment Opportunities in the Rwandan Horticulture and Floriculture Sector, 2020 USAID, 2019 ISP Rwanda: Commercial Investment Opportunities in Agriculture Value Chains Page 7
Three selected crops that were highly imported by Botswana and South Africa 7,000 6,000 5,000 Volue in Tones 4,000 3,000 2,000 1,000 - Botswana 467 3,767 750 South Africa 2,522 2,521 232 Avocado Tomatoes Pineapples 658 5,951 579 3,603 5,370 291 Avocado Tomatoes Pineapples Page 8
Top ten importing countries of avocado 4,500,000 4,000,000 3,500,000 Tonnes (2017-2020) 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - Page 9
Top importing Countries of tomatoes 8000000 7000000 6000000 5000000 Tonnes (2017-2020) 4000000 3000000 2000000 1000000 0 Pakistan Canada Saudi Arabia Netherlands Iraq UK France Russian Germany USA Page 10
Trade between EAC and EU Tropical fruit, fresh or dried, nuts & spices, 140, 9% Raw tobacco, 120, 8% Unroasted coffee, tea in bulk, 483, 30% Vegetables, Fresh, chilled & dried, 109, 7% Bulbs, roots & live plants, 104, 6% Cut flowers & plants, 409, 26% Remaining Agri-Food products, 223, 14% Page 11
French beans According to FAOSTAT (2021); Spain is the largest importer of green beans, estimated at 20% share of world imports in 2020, followed by the US and Belgium, making up 17% and 15% respectively. As is the case in many other fresh products, the Netherlands acts as an intermediary, making up 9% of imports and 5% of exports. Exports from North Africa flow to Europe from October, all the way to June. Page 12
Passion fruits Passion fruits are in season from April to August and from October to December. These periods coincide with the low season in Kenya and South Africa. Combined, Kenya and South Africa supply 24% of all passion fruits imported by the European markets. Rwanda production can compete covering periods when Kenya and South Africa fail to meet demand. Passion fruits are widely popular in Rwanda and neighboring countries, such as the Democratic Republic of the Congo and Uganda, which account respectively for 28 and 33% of monthly imports from Rwanda (RDB 2020). Page 13
Flowers The United States is the largest flower importing country in the world, taking about 20% of all international flower import, followed by the Netherlands, Germany and the UK. Colombia and Ecuador are other world s top flower importers, with 15% and 9% in accordance. Kenya (7,3%) and Ethiopia (4%) are also among the world s top importers of floriculture products. Rwanda mainly exports cut roses, and some smaller volumes of Arabicum, Agapanthus & White Arums. Moreover, pyrethrum is widely grown in the country. https://blog.bizvibe.com/blog/top-flower-producing-countries Page 14
COVID-19 related Challenges Decreased market demand of the produce 34% Produce was damaged in stores 32% Decrease of the produce from farmers 13% Lack of capital due to the loss caused by COVID-19 11% Breaching contracts with business partners (farmers and buyers) 8% None 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Number of Cooperatives Page 16
Market related constraints High transportation 19% Lack of marketing skills 16% High prices of inputs 12% Lack of information 11% Insufficient 11% Lack of infrastructure 8% Poor marketing 8% Lack of minimum 6% Buyers not honoring 3% Poor quality of 3% Limited capital/low 1% Meeting large volume 1% Meeting certification 1% Higher taxes and 0% Page 17
Challenges faced by horticulture exporters Products certification process is cumbersome and costly that majority of producers hardly afford. Heavy international market regulations and standards pose special challenges to Rwanda exporters, Inconsistent supply of horticulture Limited cargo space as exporters uses commercial freights which limit the volume exported, High freight charges, Expensive packaging materials, Horticulture financing remains, Limited access to market information to guide their production choice. Page 18
Conclusion The international markets offer potential for growth for Rwanda fruits, vegetables, and flowers exports. The EU and USA are the leading destination in the global fruits and vegetable trade, accounting for over half of the world s imports. However, these markets present a huge competition from other geographical regions. The sub sector deserves good attention to unlock market potential for Rwanda growth and development. Page 19
Proposed Policy Recommendations Partnership between private sector and government around research on seed value chains, Inclusive financing model to horticulture value chains (production and supply chains), There is a need to fix the issues horticulture export, Investment in logistics (cold chains infrastructure, transport and packaging) Inclusive insurance (production and supply chains to minimize risks, Partnership between government and private sector on horticulture market linkages (selling points for horticulture produces from Rwanda in selected cities in Europe, Asia, EAC) where markets for vegetables and fruits are growing. Consideration of gender equity in horticulture value chains, Page 20
END Thank you for your attention Page 21
